The company SNACKS ANDINOS S.R.L. constituted in 2020 presents the project located in south of Lima at kilometer 37.5 of the Panamericana Sur in the district of Lurín. Its main economic activity is represented by ISIC 15499 - ELABORATION OF OTHER FOOD PRODUCTS and has 18 employees among operators and administrative staff. The present project is an alternative in response to the growing demand of healthy products within the category of snacks being its target market all people who have as goal a healthy lifestyle and have a medium - high purchasing power. In addition, the selected business model is the Business-to-Consumer (B2C) and the selected strategy is product differentiation because of the added value focused on replacing the traditional frying process with one of baking. The distribution of the product will be through two channels: the first, with 10% of the volume to be sold will...