The following paper contemplates the general features and the market study for the study of prefeasibility for the implementation of an ecological hotel in the Cusco’s region that has as an objective to analyze the technical, economic and financial viability of the project. In the first chapter, we explain the main aspects in which it has based the investigation, having as a result the hypothesis that it is profitable to locate an ecological hotel in Cusco, compensating it with a service differentiation. In the second chapter, we analyze the industrial sector of lodging in Cusco, and we found a great availability in the market, despite the presence of great hotels franchises that has been operating since many years ago; we have to take advantage of this availability with a high-level service and quality, friendly with the environment. Furthermore, we determine the preliminary prices fo...