The purpose of the present investigation is demostrate the technical, economic, social and market feasibility regarding the implementation of a manufacturing plant for energy drinks naturally prepared with kiwicha (Amaranthus caudatus) and coca leaf mate (Erythroxylum coca), materials from the region of Peru, with natural flavors in Lima Metropolitana. This product is considered a healthy product, due to the beneficial properties of raw materials, the low content of additives and chemicals and the low content of caffeine. In addition, the packaging shall have a capacity of 300ml. The project’s objective market will be people, men and women, from ages 16 to 65 years from Metropolitan Lima, mainly those belonging to socioeconomic status A, B and C1, which will get the product from modern and traditional channels like supermarkets, modern markets, hypermarkets, among others. Using the res...