The present research work is about the implementation of a strategy that integrates each of the areas involved in the production process of El Rocio S.A. Poultry. Within the productive process the process of taking out and marketing the chickens is the last stage and it is critical and important, since many grams of live weight can be lost during the process of sacking. The investigation determined that, in the majority of poultry companies of the region do not give importance to this stage, since it is the one that causes significant losses due to the increase of the reduction. In this research, the fasting times of birds, the transport times of the birds used from the farm to the client and the reduction percentages established for each of the company's subsidiaries were evaluated. It was possible to determine that an adequate management of the entire removal process, decline control a...