The objective of the investigation was to determine if the direct marketing plan will positively improve the positioning of the company Turismo Días S.A. of the city of Trujillo - 2018, The investigation was according to the purpose that it pursued: Applied, Place or resources where the required information was obtained: Mixed, to the orientation that it pursued: descriptive, correlational, To the role that the researcher exerted on the factors or characteristics that are the object of study: Not experimental, To the period of time in which it was developed: Transversal, To the place where the research was developed: Field. The following results were obtained: 38.28% of the clients indicated that the level of direct marketing in the company Tourism Days of the city of Trujillo is bad, 23.44% indicated that it is regular and 38.28% indicated that it is good; The level of positioning in t...