La investigación está orientada a determinar, los factores que inciden en las decisiones de inversión de las empresas familiares de la región Tacna, agrupados en factores internos, siendo los más representativos “el efecto familiar como la cohesión y grado de compromiso de la familia”, “el compromiso familiar y la comunicación entre los miembros de la familia”, “el tamaño y edad de la empresa para endeudarse”; y los factores externos, más importantes son el Económico y Legal. Para esto, se encuestaron a 20 gerentes, pertenecientes a empresas familiares de la región Tacna, de los sectores: agroindustrial, automotriz y comercial, utilizándose un cuestionario de 8 preguntas, 5 de tipo escala de Lickert y 3 preguntas de alternativa múltiple, evaluando cada pregunta, los respectivos criterios considerados en la investigación. Para comprobar la hipótesis planteada, s...

This article entitled Discount coupon platform for the wine sector installed in the South of Peru. It shows the following conclusions: It was possible to implement a product catalog, establish prices adjusted to the market and establish the discount percentage of coupons (10%, 20% and 50%), for the southern zone of Peru. 85.7% of them had had the experience of using coupons, as well as 100% of users who wanted to acquire more coupons for their benefit. The digital platform "MiCupón" was designed, where you can purchase products with discounts according to the coupon applied to the purchase. Having 71.4% who support usability and 57% favorably mention the practicality of the platform. Without forgetting that 71.4% affirm that the platform is friendly. The conditions and strategies were established to retain loyalty through the number of coupons, the term to use them and benefit the refer...