Currently There is a great demand for natural products derived from plants. This city of Iquitos and in turn in the province of Maynas, Loreto Region, which are used for various culinary activities such as restaurants, homes, among others, this makes the Company. STHOPA INVERSIONES can make the most of this situation in the country. The company has a sales deficit due to poor organization, lack of resources, lack of, delegation of functions, responsibilities and lack of knowledge to work as a team. A group of consumers who are customers of the company will be tested, Identify A problematic factor for the sales department. The title of the thesis project is Sales. Planning for Marketing Improvement. The title of the thesis project is "Sales Planning Improve Marketing from the Sales Process in the Company STHOPA Inversiones eirl," Shows all the weaknesses of the company's sales department,...