The present investigation had as general objective to determine the characteristics of the quality of customer service in the Cevichería La Malokita in the city of Iquitos in the year 2021. The methodology was quantitative, the design of the present investigation was non-experimental, of descriptive cross-sectional type. The sample consisted of 386 (three hundred and eighty-six) clients from the year 2021, being a probabilistic sampling. The survey technique was applied, a questionnaire of 22 questions was used as an instrument for collecting information for the variable under study of service quality structured in the dimensions: tangible elements, reliability, responsiveness, security and empathy through a Likert-type scale. The result of the descriptive analysis of the tangible element dimension describes 68% who felt satisfied with the quality of service they received at La Malokita...