In modern conditions of the pandemic and related economic and social changes, the quality of knowledge acquired by students both online and in the classroom has become even more important in the field of higher education and university pedagogical practice. The student's attitude towards their future professional and research activity and their understanding of the purpose, necessity, usefulness, and benefits of acquired professions are also important. This proves the increasing organizational complexity of the educational process and creation of effective psychological and pedagogical conditions in the educational environment of universities, on which the professional competence of future specialists largely depends. The article is devoted to the study of the relationship and interdependence of students’ educational, scientific, and cultural orientations in the course of higher educat...