This pre-feasibility study aims to demonstrate the feasibility of implementing a themed cereal cafeteria with colored dairy products. It consists on a bowl of cereal, dairy (which you can color up) and the possibility of adding toppings. Primary sources were used: surveys of 1) Parents who take their children to the cafeteria 2) Young people between 13 and 25 years old. A demand for the first year of 10 477 bowls per month was estimated. It was projected for the next 7 years using as a criterion for its expansion, the annual population growth. As for the location, it was considered from the beginning to place it somewhere that is already busy. Using the so called “ranking of factors”, finally the place chosen was Jockey Plaza Shopping Center. To find the service dimension, the following factors were evaluated: the market, the availability of raw material, investment, technology and t...