ABSTRACT This study aims to present the strategic Digital Marketing proposal to increase the recruitment of students of the Institute of Higher Education Technological Public "Manuel Gonzales Prada" District El Porvenir, referred to the question "Digital Marketing as a strategy of Marketing Communication Will increase the recruitment of students to the Institute of Higher Education Technological Public "Manuel Gonzales Prada" - El Porvenir District, Province of Trujillo ?; Whose hypothesis is: Digital Marketing as a strategy of Marketing Communication will significantly increase the recruitment of students to the Institute of Higher Education Technological Public "Manuel Gonzales Prada" - El Porvenir District, Province of Trujillo; And, dependent variable: Student enrollment at the "Manuel Gonzales Prada" Technological Higher Education Institute - El Porvenir District, Province of Trujil...