Currently, consumers have a wide range of platforms to buy online, which is why it is increasingly difficult for companies to achieve customer loyalty. Different authors have carried out many studies over the years about loyalty, which today has evolved into the concept of digital loyalty. The Peruvian digital consumer has increased considerably in recent years, being boosted as a result of the pandemic caused by Covid 19. However, little research has been identified on e-loyalty and the model of pure plays retail in Peru. This research seeks to confirm the findings that have been obtained internationally about the factors that affect digital loyalty, focusing on the current Peruvian market and serving as a basis for the discovery of future findings that take the subject in greater depth.

Currently, consumers have a wide range of platforms to buy online, which is why it is increasingly difficult for companies to achieve customer loyalty. Different authors have carried out many studies over the years about loyalty, which today has evolved into the concept of digital loyalty. The Peruvian digital consumer has increased considerably in recent years, being boosted as a result of the pandemic caused by Covid 19. However, little research has been identified on e-loyalty and the model of pure plays retail in Peru. The present research seeks to confirm the findings that have been obtained internationally about the factors that affect digital loyalty such as the quality of service, digital trust, the cost of change and the perceived risk, focusing on the current Peruvian market and serving as a big basis for the discovery of future findings and researches that take the subject in ...

On this paper, the business plan for cardboard desk in Lima Metropolitana will be presented as a product that is currently not found in our country. We will seek to show the viability of this innovative product, as well as the evaluation of the current furniture market in the country. The desk will be made from recycled cardboard and sold through an own e-commerce platform, seeking to obtain a WIN WIN WIN since we will have social impact strategies such as the use of recycled products and alliances with suppliers. The target audience for the product are young adults residing in Metropolitan Lima, who seek to optimize the spaces in their home and have a high sensitivity for the environment.