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tesis de grado
Since March 2020, Peru has been in a state of national health emergency because of the COVID-19 pandemic. This caused a paralyzation of commercial activities, including the restaurant and restobar sector. This had an impact on consumer behavior and experience, generating a new dynamic in the market and leading companies to redefine their activities, taking into account the new measures dictated by the government and the demands of the context. Subsequently, after the national vaccination process, the restriction of these measures become more relaxed, among them: curfews, limited room capacity, table distancing, biosecurity protocols and the use of masks. The problem of the present research is framed in the search for the minimum requirements that a restobar must meet to offer an adequate experience, taking into account the new normality of the pandemic. In turn, the general objective is ...
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