Determining factors of the intention to adopt fintech services by micro and small business owners from Chiclayo, Peru

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The objective of this research was to determine the factors that influence the intention to adopt fintech services by micro and small business owners from Chiclayo; for this purpose, an applied quantitative study was carried out in which the extended technology acceptance model proposed by Hu, Ding,...

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Detalles Bibliográficos
Autores: Merino Balcázar, Janella Jhojani, Llatas Rivas, Ángel Eduardo
Formato: artículo
Fecha de Publicación:2021
Institución:Universidad del Pacífico
Repositorio:UP-Institucional
Lenguaje:inglés
OAI Identifier:oai:repositorio.up.edu.pe:11354/3287
Enlace del recurso:https://hdl.handle.net/11354/3287
https://doi.org/10.21678/jb.2021.1650
Nivel de acceso:acceso abierto
Materia:Pequeñas y medianas empresas--Perú--Chiclayo
Industria de servicios financieros--Innovaciones tecnológicas--Perú--Chiclayo
https://purl.org/pe-repo/ocde/ford#5.02.04
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dc.title.es_PE.fl_str_mv Determining factors of the intention to adopt fintech services by micro and small business owners from Chiclayo, Peru
dc.title.alternative.es_PE.fl_str_mv Factores determinantes de la intención de adopción de servicios Fintech por parte de micro y pequeños empresarios de Chiclayo, Perú
title Determining factors of the intention to adopt fintech services by micro and small business owners from Chiclayo, Peru
spellingShingle Determining factors of the intention to adopt fintech services by micro and small business owners from Chiclayo, Peru
Merino Balcázar, Janella Jhojani
Pequeñas y medianas empresas--Perú--Chiclayo
Industria de servicios financieros--Innovaciones tecnológicas--Perú--Chiclayo
https://purl.org/pe-repo/ocde/ford#5.02.04
title_short Determining factors of the intention to adopt fintech services by micro and small business owners from Chiclayo, Peru
title_full Determining factors of the intention to adopt fintech services by micro and small business owners from Chiclayo, Peru
title_fullStr Determining factors of the intention to adopt fintech services by micro and small business owners from Chiclayo, Peru
title_full_unstemmed Determining factors of the intention to adopt fintech services by micro and small business owners from Chiclayo, Peru
title_sort Determining factors of the intention to adopt fintech services by micro and small business owners from Chiclayo, Peru
author Merino Balcázar, Janella Jhojani
author_facet Merino Balcázar, Janella Jhojani
Llatas Rivas, Ángel Eduardo
author_role author
author2 Llatas Rivas, Ángel Eduardo
author2_role author
dc.contributor.author.fl_str_mv Merino Balcázar, Janella Jhojani
Llatas Rivas, Ángel Eduardo
dc.subject.es_PE.fl_str_mv Pequeñas y medianas empresas--Perú--Chiclayo
Industria de servicios financieros--Innovaciones tecnológicas--Perú--Chiclayo
topic Pequeñas y medianas empresas--Perú--Chiclayo
Industria de servicios financieros--Innovaciones tecnológicas--Perú--Chiclayo
https://purl.org/pe-repo/ocde/ford#5.02.04
dc.subject.ocde.none.fl_str_mv https://purl.org/pe-repo/ocde/ford#5.02.04
description The objective of this research was to determine the factors that influence the intention to adopt fintech services by micro and small business owners from Chiclayo; for this purpose, an applied quantitative study was carried out in which the extended technology acceptance model proposed by Hu, Ding, Li, Chen and Yang (2019) was used for the analysis of nine variables related to the adoption of these technologies. The results reaffirmed that most of the constructs included in the conceptual model have great explanatory power regarding the adoption intention of fintech services, in that 11 of the 13 hypotheses were proven. Thus, it was demonstrated that business owners from Chiclayo use a new technology mainly under the influence of factors such as trust, brand image, and perceived utility, while also considering the potential risks to which they may be exposed; together, these considerations influence their attitude toward adopting fintech services. Finally, the analysis showed that government support and perceived ease of use have only a limited effect, while user innovativeness was the only factor that turned out to be non-significant in the intention to adopt this kind of services.
publishDate 2021
dc.date.accessioned.none.fl_str_mv 2022-01-24T17:13:12Z
dc.date.available.none.fl_str_mv 2022-01-24T17:13:12Z
dc.date.issued.fl_str_mv 2021
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dc.identifier.uri.none.fl_str_mv https://hdl.handle.net/11354/3287
dc.identifier.citation.es_PE.fl_str_mv Merino Balcázar, J. J., & Llatas Rivas, Á. E. (2021). Determining factors of the intention to adopt fintech services by micro and small business owners from Chiclayo, Peru. Journal of Business, 13(2), 19-43. https://doi.org/10.21678/jb.2021.1650
dc.identifier.doi.none.fl_str_mv https://doi.org/10.21678/jb.2021.1650
url https://hdl.handle.net/11354/3287
https://doi.org/10.21678/jb.2021.1650
identifier_str_mv Merino Balcázar, J. J., & Llatas Rivas, Á. E. (2021). Determining factors of the intention to adopt fintech services by micro and small business owners from Chiclayo, Peru. Journal of Business, 13(2), 19-43. https://doi.org/10.21678/jb.2021.1650
dc.language.iso.none.fl_str_mv eng
language eng
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dc.relation.ispartof.es_PE.fl_str_mv https://doi.org/10.21678/2078-9424
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dc.publisher.es_PE.fl_str_mv Universidad del Pacífico. Facultad de Ciencias Empresariales
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spelling Merino Balcázar, Janella JhojaniLlatas Rivas, Ángel Eduardo2022-01-24T17:13:12Z2022-01-24T17:13:12Z2021https://hdl.handle.net/11354/3287Merino Balcázar, J. J., & Llatas Rivas, Á. E. (2021). Determining factors of the intention to adopt fintech services by micro and small business owners from Chiclayo, Peru. Journal of Business, 13(2), 19-43. https://doi.org/10.21678/jb.2021.1650https://doi.org/10.21678/jb.2021.1650The objective of this research was to determine the factors that influence the intention to adopt fintech services by micro and small business owners from Chiclayo; for this purpose, an applied quantitative study was carried out in which the extended technology acceptance model proposed by Hu, Ding, Li, Chen and Yang (2019) was used for the analysis of nine variables related to the adoption of these technologies. The results reaffirmed that most of the constructs included in the conceptual model have great explanatory power regarding the adoption intention of fintech services, in that 11 of the 13 hypotheses were proven. Thus, it was demonstrated that business owners from Chiclayo use a new technology mainly under the influence of factors such as trust, brand image, and perceived utility, while also considering the potential risks to which they may be exposed; together, these considerations influence their attitude toward adopting fintech services. Finally, the analysis showed that government support and perceived ease of use have only a limited effect, while user innovativeness was the only factor that turned out to be non-significant in the intention to adopt this kind of services.El objetivo de esta investigación fue determinar los factores que inciden en la intención de adoptar servicios fintech por parte de los micro y pequeños empresarios de Chiclayo; para ello se realizó un estudio cuantitativo aplicado en el que se utilizó el modelo de aceptación de tecnología extendida propuesto por Hu, Ding, Li, Chen y Yang (2019) para el análisis de nueve variables relacionadas con la adopción de estas tecnologías. Los resultados reafirmaron que la mayoría de los constructos incluidos en el modelo conceptual tienen un gran poder explicativo sobre la intención de adopción de los servicios fintech, ya que 11 de las 13 hipótesis fueron comprobadas. Así, se demostró que los empresarios de Chiclayo utilizan una nueva tecnología principalmente bajo la influencia de factores como la confianza, la imagen de marca y la utilidad percibida, considerando también los riesgos potenciales a los que pueden estar expuestos; juntas, estas consideraciones influyen en su actitud hacia la adopción de servicios fintech. Finalmente, el análisis mostró que el apoyo del gobierno y la facilidad de uso percibida tienen solo un efecto limitado, mientras que la innovación del usuario fue el único factor que resultó no significativo en la intención de adoptar este tipo de servicios.application/pdfengUniversidad del Pacífico. 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