International entrepreneurial orientation: the case of wineries participating in the Wines of Brazil Project

Descripción del Articulo

The objective of this study was to analyze the international entrepreneurial orientation (IEO) of wine companies that participated in the Wines of Brazil project. This is an exploratory and descriptive study with a qualitative methodology. The design is a multiple-case study of 10 wineries affiliate...

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Detalles Bibliográficos
Autores: Tonial, Graciele, Rossetto, Carlos Ricardo
Formato: artículo
Fecha de Publicación:2017
Institución:Universidad del Pacífico
Repositorio:UP-Institucional
Lenguaje:inglés
OAI Identifier:oai:repositorio.up.edu.pe:11354/1870
Enlace del recurso:http://hdl.handle.net/11354/1870
https://doi.org/10.21678/jb.2017.821
Nivel de acceso:acceso abierto
Materia:Emprendedores--Brasil
Empresas internacionales--Administración--Brasil
Industria vitivinícola--Brasil
https://purl.org/pe-repo/ocde/ford#5.02.04
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dc.title.es_PE.fl_str_mv International entrepreneurial orientation: the case of wineries participating in the Wines of Brazil Project
title International entrepreneurial orientation: the case of wineries participating in the Wines of Brazil Project
spellingShingle International entrepreneurial orientation: the case of wineries participating in the Wines of Brazil Project
Tonial, Graciele
Emprendedores--Brasil
Empresas internacionales--Administración--Brasil
Industria vitivinícola--Brasil
https://purl.org/pe-repo/ocde/ford#5.02.04
title_short International entrepreneurial orientation: the case of wineries participating in the Wines of Brazil Project
title_full International entrepreneurial orientation: the case of wineries participating in the Wines of Brazil Project
title_fullStr International entrepreneurial orientation: the case of wineries participating in the Wines of Brazil Project
title_full_unstemmed International entrepreneurial orientation: the case of wineries participating in the Wines of Brazil Project
title_sort International entrepreneurial orientation: the case of wineries participating in the Wines of Brazil Project
author Tonial, Graciele
author_facet Tonial, Graciele
Rossetto, Carlos Ricardo
author_role author
author2 Rossetto, Carlos Ricardo
author2_role author
dc.contributor.author.fl_str_mv Tonial, Graciele
Rossetto, Carlos Ricardo
dc.subject.es_PE.fl_str_mv Emprendedores--Brasil
Empresas internacionales--Administración--Brasil
Industria vitivinícola--Brasil
topic Emprendedores--Brasil
Empresas internacionales--Administración--Brasil
Industria vitivinícola--Brasil
https://purl.org/pe-repo/ocde/ford#5.02.04
dc.subject.ocde.none.fl_str_mv https://purl.org/pe-repo/ocde/ford#5.02.04
description The objective of this study was to analyze the international entrepreneurial orientation (IEO) of wine companies that participated in the Wines of Brazil project. This is an exploratory and descriptive study with a qualitative methodology. The design is a multiple-case study of 10 wineries affiliated with the Wines of Brazil project. Data were collected through the analysis of documents and fieldwork collected via semi-structured interviews. Data were analyzed using content analysis conducted with the aid of Atlas.ti software. The results revealed that the dimensions of IEO were present, and certain elements stood out: those of categories from the dimensions International Innovativeness and International Proactiveness. Certain disparities were observed in the International Risk-taking dimension, since some elements were present with greater frequency than others. The findings of this study suggest that new elements should be added to the analytical categories: global products, participation in clusters and industry-wide projects. These elements allow financial risk to be attenuated and allow marketing to achieve internationalization.
publishDate 2017
dc.date.accessioned.none.fl_str_mv 2017-11-15T21:31:37Z
dc.date.available.none.fl_str_mv 2017-11-15T21:31:37Z
dc.date.issued.fl_str_mv 2017
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dc.identifier.citation.es_PE.fl_str_mv Tonial, G., & Rossetto, C. R. (2017). International entrepreneurial orientation: The case of wineries participating in the Wines of Brazil Project. Journal of Business, 9(1), 23-42. doi 10.21678/jb.2017.821
dc.identifier.doi.none.fl_str_mv https://doi.org/10.21678/jb.2017.821
url http://hdl.handle.net/11354/1870
https://doi.org/10.21678/jb.2017.821
identifier_str_mv Tonial, G., & Rossetto, C. R. (2017). International entrepreneurial orientation: The case of wineries participating in the Wines of Brazil Project. Journal of Business, 9(1), 23-42. doi 10.21678/jb.2017.821
dc.language.iso.none.fl_str_mv eng
language eng
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dc.publisher.es_PE.fl_str_mv Universidad del Pacífico. Facultad de Ciencias Empresariales
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Universidad del Pacífico
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spelling Tonial, GracieleRossetto, Carlos Ricardo2017-11-15T21:31:37Z2017-11-15T21:31:37Z2017http://hdl.handle.net/11354/1870Tonial, G., & Rossetto, C. R. (2017). International entrepreneurial orientation: The case of wineries participating in the Wines of Brazil Project. Journal of Business, 9(1), 23-42. doi 10.21678/jb.2017.821https://doi.org/10.21678/jb.2017.821The objective of this study was to analyze the international entrepreneurial orientation (IEO) of wine companies that participated in the Wines of Brazil project. This is an exploratory and descriptive study with a qualitative methodology. The design is a multiple-case study of 10 wineries affiliated with the Wines of Brazil project. Data were collected through the analysis of documents and fieldwork collected via semi-structured interviews. Data were analyzed using content analysis conducted with the aid of Atlas.ti software. The results revealed that the dimensions of IEO were present, and certain elements stood out: those of categories from the dimensions International Innovativeness and International Proactiveness. Certain disparities were observed in the International Risk-taking dimension, since some elements were present with greater frequency than others. The findings of this study suggest that new elements should be added to the analytical categories: global products, participation in clusters and industry-wide projects. These elements allow financial risk to be attenuated and allow marketing to achieve internationalization.application/pdfengUniversidad del Pacífico. 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International entrepreneurial orientation: the case of wineries participating in the Wines of Brazil Project
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