Perceptions of Peruvian women on the digital photographic manipulation of the female body in advertisements

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This study analyzes the perception of young Peruvian women between 23 and 33 years of age, graduates of a private university in Lima, Peru, on the manipulation of photographic images of the female body in advertising, based on stereotypes of beauty and male gaze in the campaign of the perfume J’ador...

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Detalles Bibliográficos
Autores: Miranda-Pelaez, Milagros, Chávez-Chuquimango, María
Formato: artículo
Fecha de Publicación:2024
Institución:Universidad Peruana de Ciencias Aplicadas
Repositorio:UPC-Institucional
Lenguaje:español
OAI Identifier:oai:repositorioacademico.upc.edu.pe:10757/676118
Enlace del recurso:http://hdl.handle.net/10757/676118
Nivel de acceso:acceso embargado
Materia:advertising
male gaze
Manipulation
photography
woman
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dc.title.es_PE.fl_str_mv Perceptions of Peruvian women on the digital photographic manipulation of the female body in advertisements
title Perceptions of Peruvian women on the digital photographic manipulation of the female body in advertisements
spellingShingle Perceptions of Peruvian women on the digital photographic manipulation of the female body in advertisements
Miranda-Pelaez, Milagros
advertising
male gaze
Manipulation
photography
woman
title_short Perceptions of Peruvian women on the digital photographic manipulation of the female body in advertisements
title_full Perceptions of Peruvian women on the digital photographic manipulation of the female body in advertisements
title_fullStr Perceptions of Peruvian women on the digital photographic manipulation of the female body in advertisements
title_full_unstemmed Perceptions of Peruvian women on the digital photographic manipulation of the female body in advertisements
title_sort Perceptions of Peruvian women on the digital photographic manipulation of the female body in advertisements
author Miranda-Pelaez, Milagros
author_facet Miranda-Pelaez, Milagros
Chávez-Chuquimango, María
author_role author
author2 Chávez-Chuquimango, María
author2_role author
dc.contributor.author.fl_str_mv Miranda-Pelaez, Milagros
Chávez-Chuquimango, María
dc.subject.es_PE.fl_str_mv advertising
male gaze
Manipulation
photography
woman
topic advertising
male gaze
Manipulation
photography
woman
description This study analyzes the perception of young Peruvian women between 23 and 33 years of age, graduates of a private university in Lima, Peru, on the manipulation of photographic images of the female body in advertising, based on stereotypes of beauty and male gaze in the campaign of the perfume J’adore by Dior. For this purpose, this study is positioned in the interpretative paradigm, qualitative approach with an ethnographic design. The information was collected through semi-structured interviews with 20 young women graduates of the Faculty of Communications and Administration. As a result, it was evidenced the excessive use of Adobe Photoshop, the conception of beauty, the aspirational image, among others. Therefore, it is suggested to continue with this line of research to know the perceptions of other study groups about male gaze and its relationship with photographic manipulation.
publishDate 2024
dc.date.accessioned.none.fl_str_mv 2024-10-14T17:30:53Z
dc.date.available.none.fl_str_mv 2024-10-14T17:30:53Z
dc.date.issued.fl_str_mv 2024-01-01
dc.type.es_PE.fl_str_mv info:eu-repo/semantics/article
format article
dc.identifier.issn.none.fl_str_mv 16469895
dc.identifier.uri.none.fl_str_mv http://hdl.handle.net/10757/676118
dc.identifier.journal.es_PE.fl_str_mv RISTI - Revista Iberica de Sistemas e Tecnologias de Informacao
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dc.identifier.scopusid.none.fl_str_mv SCOPUS_ID:85195833938
identifier_str_mv 16469895
RISTI - Revista Iberica de Sistemas e Tecnologias de Informacao
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url http://hdl.handle.net/10757/676118
dc.language.iso.es_PE.fl_str_mv spa
language spa
dc.rights.es_PE.fl_str_mv info:eu-repo/semantics/embargoedAccess
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dc.publisher.es_PE.fl_str_mv Associacao Iberica de Sistemas e Tecnologias de Informacao
dc.source.none.fl_str_mv reponame:UPC-Institucional
instname:Universidad Peruana de Ciencias Aplicadas
instacron:UPC
instname_str Universidad Peruana de Ciencias Aplicadas
instacron_str UPC
institution UPC
reponame_str UPC-Institucional
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dc.source.journaltitle.none.fl_str_mv RISTI - Revista Iberica de Sistemas e Tecnologias de Informacao
dc.source.volume.none.fl_str_mv 2024
dc.source.issue.none.fl_str_mv E68
dc.source.beginpage.none.fl_str_mv 694
dc.source.endpage.none.fl_str_mv 707
bitstream.url.fl_str_mv https://repositorioacademico.upc.edu.pe/bitstream/10757/676118/1/license.txt
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spelling b66520d8bf7dc306a789dba25efdc58c300db2c890724c28ba5c1ddbc23a24d7c3cMiranda-Pelaez, MilagrosChávez-Chuquimango, María2024-10-14T17:30:53Z2024-10-14T17:30:53Z2024-01-0116469895http://hdl.handle.net/10757/676118RISTI - Revista Iberica de Sistemas e Tecnologias de Informacao2-s2.0-85195833938SCOPUS_ID:85195833938This study analyzes the perception of young Peruvian women between 23 and 33 years of age, graduates of a private university in Lima, Peru, on the manipulation of photographic images of the female body in advertising, based on stereotypes of beauty and male gaze in the campaign of the perfume J’adore by Dior. For this purpose, this study is positioned in the interpretative paradigm, qualitative approach with an ethnographic design. The information was collected through semi-structured interviews with 20 young women graduates of the Faculty of Communications and Administration. As a result, it was evidenced the excessive use of Adobe Photoshop, the conception of beauty, the aspirational image, among others. Therefore, it is suggested to continue with this line of research to know the perceptions of other study groups about male gaze and its relationship with photographic manipulation.application/htmlspaAssociacao Iberica de Sistemas e Tecnologias de Informacaoinfo:eu-repo/semantics/embargoedAccessadvertisingmale gazeManipulationphotographywomanPerceptions of Peruvian women on the digital photographic manipulation of the female body in advertisementsinfo:eu-repo/semantics/articleRISTI - Revista Iberica de Sistemas e Tecnologias de Informacao2024E68694707reponame:UPC-Institucionalinstname:Universidad Peruana de Ciencias Aplicadasinstacron:UPCLICENSElicense.txtlicense.txttext/plain; charset=utf-81748https://repositorioacademico.upc.edu.pe/bitstream/10757/676118/1/license.txt8a4605be74aa9ea9d79846c1fba20a33MD51false10757/676118oai:repositorioacademico.upc.edu.pe:10757/6761182024-10-14 17:30:55.216Repositorio académico upcupc@openrepository.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
score 13.772021
Perceptions of Peruvian women on the digital photographic manipulation of the female body in advertisements
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