Prediction of financial product acquisition for Peruvian savings and credit associations

Descripción del Articulo

El texto completo de este trabajo no está disponible en el Repositorio Académico UPC por restricciones de la casa editorial donde ha sido publicado.
Detalles Bibliográficos
Autores: Vargas, Emmanuel Roque, Cadillo Montesinos, Ricardo, Mauricio, David
Formato: artículo
Fecha de Publicación:2020
Institución:Universidad Peruana de Ciencias Aplicadas
Repositorio:UPC-Institucional
Lenguaje:inglés
OAI Identifier:oai:repositorioacademico.upc.edu.pe:10757/656581
Enlace del recurso:http://hdl.handle.net/10757/656581
Nivel de acceso:acceso embargado
Materia:association of savings and credits
C4.5
data mining
KDD
marketing
SPSS
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oai_identifier_str oai:repositorioacademico.upc.edu.pe:10757/656581
network_acronym_str UUPC
network_name_str UPC-Institucional
repository_id_str 2670
dc.title.en_US.fl_str_mv Prediction of financial product acquisition for Peruvian savings and credit associations
title Prediction of financial product acquisition for Peruvian savings and credit associations
spellingShingle Prediction of financial product acquisition for Peruvian savings and credit associations
Vargas, Emmanuel Roque
association of savings and credits
C4.5
data mining
KDD
marketing
SPSS
title_short Prediction of financial product acquisition for Peruvian savings and credit associations
title_full Prediction of financial product acquisition for Peruvian savings and credit associations
title_fullStr Prediction of financial product acquisition for Peruvian savings and credit associations
title_full_unstemmed Prediction of financial product acquisition for Peruvian savings and credit associations
title_sort Prediction of financial product acquisition for Peruvian savings and credit associations
author Vargas, Emmanuel Roque
author_facet Vargas, Emmanuel Roque
Cadillo Montesinos, Ricardo
Mauricio, David
author_role author
author2 Cadillo Montesinos, Ricardo
Mauricio, David
author2_role author
author
dc.contributor.author.fl_str_mv Vargas, Emmanuel Roque
Cadillo Montesinos, Ricardo
Mauricio, David
dc.subject.en_US.fl_str_mv association of savings and credits
C4.5
data mining
KDD
marketing
SPSS
topic association of savings and credits
C4.5
data mining
KDD
marketing
SPSS
description El texto completo de este trabajo no está disponible en el Repositorio Académico UPC por restricciones de la casa editorial donde ha sido publicado.
publishDate 2020
dc.date.accessioned.none.fl_str_mv 2021-06-23T14:07:00Z
dc.date.available.none.fl_str_mv 2021-06-23T14:07:00Z
dc.date.issued.fl_str_mv 2020-09-30
dc.type.en_US.fl_str_mv info:eu-repo/semantics/article
format article
dc.identifier.doi.none.fl_str_mv 10.1109/CONIITI51147.2020.9240413
dc.identifier.uri.none.fl_str_mv http://hdl.handle.net/10757/656581
dc.identifier.journal.en_US.fl_str_mv 2020 Congreso Internacional de Innovacion y Tendencias en Ingenieria, CONIITI 2020 - Conference Proceedings
dc.identifier.eid.none.fl_str_mv 2-s2.0-85096573141
dc.identifier.scopusid.none.fl_str_mv SCOPUS_ID:85096573141
dc.identifier.isni.none.fl_str_mv 0000 0001 2196 144X
identifier_str_mv 10.1109/CONIITI51147.2020.9240413
2020 Congreso Internacional de Innovacion y Tendencias en Ingenieria, CONIITI 2020 - Conference Proceedings
2-s2.0-85096573141
SCOPUS_ID:85096573141
0000 0001 2196 144X
url http://hdl.handle.net/10757/656581
dc.language.iso.en_US.fl_str_mv eng
language eng
dc.relation.url.en_US.fl_str_mv https://ieeexplore.ieee.org/document/9240413
dc.rights.en_US.fl_str_mv info:eu-repo/semantics/embargoedAccess
eu_rights_str_mv embargoedAccess
dc.format.en_US.fl_str_mv application/html
dc.publisher.en_US.fl_str_mv Institute of Electrical and Electronics Engineers Inc.
dc.source.es_PE.fl_str_mv Repositorio Academico - UPC
Universidad Peruana de Ciencias Aplicadas (UPC)
dc.source.none.fl_str_mv reponame:UPC-Institucional
instname:Universidad Peruana de Ciencias Aplicadas
instacron:UPC
instname_str Universidad Peruana de Ciencias Aplicadas
instacron_str UPC
institution UPC
reponame_str UPC-Institucional
collection UPC-Institucional
dc.source.journaltitle.none.fl_str_mv 2020 Congreso Internacional de Innovacion y Tendencias en Ingenieria, CONIITI 2020 - Conference Proceedings
bitstream.url.fl_str_mv https://repositorioacademico.upc.edu.pe/bitstream/10757/656581/1/license.txt
bitstream.checksum.fl_str_mv 8a4605be74aa9ea9d79846c1fba20a33
bitstream.checksumAlgorithm.fl_str_mv MD5
repository.name.fl_str_mv Repositorio académico upc
repository.mail.fl_str_mv upc@openrepository.com
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spelling cda53a24dba21f6c325ca98140860775300908b445e3e863dc40c45410fc7659c45300c63d9ae1b7e9e0a8b9f5fffff3be59c0Vargas, Emmanuel RoqueCadillo Montesinos, RicardoMauricio, David2021-06-23T14:07:00Z2021-06-23T14:07:00Z2020-09-3010.1109/CONIITI51147.2020.9240413http://hdl.handle.net/10757/6565812020 Congreso Internacional de Innovacion y Tendencias en Ingenieria, CONIITI 2020 - Conference Proceedings2-s2.0-85096573141SCOPUS_ID:850965731410000 0001 2196 144XEl texto completo de este trabajo no está disponible en el Repositorio Académico UPC por restricciones de la casa editorial donde ha sido publicado.Savings and credit cooperatives in Peru are of great importance for their participation in the economy, reaching in 2019, deposits and deposits and assets of more than 2,890,191,000. However, they do not invest in predictive technologies to identify customers with a higher probability of purchasing a financial product, making marketing campaigns unproductive. In this work, a model based on machine learning is proposed to identify the clients who are most likely to acquire a financial product for Peruvian savings and credit cooperatives. The model was implemented using IBM SPSS Modeler for predictive analysis and tests were performed on 40,000 records on 10,000 clients, obtaining 91.25% accuracy on data not used in training.Revisión por paresapplication/htmlengInstitute of Electrical and Electronics Engineers Inc.https://ieeexplore.ieee.org/document/9240413info:eu-repo/semantics/embargoedAccessRepositorio Academico - UPCUniversidad Peruana de Ciencias Aplicadas (UPC)2020 Congreso Internacional de Innovacion y Tendencias en Ingenieria, CONIITI 2020 - Conference Proceedingsreponame:UPC-Institucionalinstname:Universidad Peruana de Ciencias Aplicadasinstacron:UPCassociation of savings and creditsC4.5data miningKDDmarketingSPSSPrediction of financial product acquisition for Peruvian savings and credit associationsinfo:eu-repo/semantics/articleLICENSElicense.txtlicense.txttext/plain; charset=utf-81748https://repositorioacademico.upc.edu.pe/bitstream/10757/656581/1/license.txt8a4605be74aa9ea9d79846c1fba20a33MD51false10757/656581oai:repositorioacademico.upc.edu.pe:10757/6565812021-06-23 14:07:00.898Repositorio académico upcupc@openrepository.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Prediction of financial product acquisition for Peruvian savings and credit associations
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