Impact of Digital Marketing on Budamaki Company

• Autores: Guadalupe Mori, Victor Hugo, Ogosi Auqui, José Antonio, Obando Pacheco, David Hugo, Cano Chuqui, Jorge
• Formato: artículo
• Fecha de Publicación: 2023
• Institución: Universidad Peruana de Ciencias Aplicadas
• Repositorio: UPC-Institucional
• Lenguaje: inglés
• OAI Identifier: oai:repositorioacademico.upc.edu.pe:10757/668096
• Enlace del recurso: http://hdl.handle.net/10757/668096
• Nivel de acceso: acceso embargado
• Materia: Digital marketing; Marketing; Web application; Technology Acquisition; Process Automation; Efficient Service; Web System Implementation; Digital Marketing Improvement; Budamaki Company; High Quality Products; Customer Acceptance; Web Page Development; Customer Interaction

Currently, companies have the obligation to acquire new technologies to automate their processes, activities and functions, so that they can guarantee an efficient service. In this article, we present a proposal to implement a web system to improve the digital marketing of the Budamaki Company, thus fulfilling one of its objectives such as developing high quality products and acceptance for its customers. So we opted for the development of a web page for greater interaction with your customers.