Gamification and Participation: The Power of Live Broadcasting

Descripción del Articulo

The study explores gamification in digital marketing, focusing on live broadcasts through a quantitative approach. Supported by surveys of 250 viewers, it objectively assesses how gamified strategies enhance audience participation and commitment, and influence brand recognition. Findings show that g...

Descripción completa

Detalles Bibliográficos
Autores: Palomino-Flores, Paola, Chang, Teddy Christopher, Cristi, Ricardo
Formato: artículo
Fecha de Publicación:2024
Institución:Universidad Peruana de Ciencias Aplicadas
Repositorio:UPC-Institucional
Lenguaje:inglés
OAI Identifier:oai:repositorioacademico.upc.edu.pe:10757/676102
Enlace del recurso:http://hdl.handle.net/10757/676102
Nivel de acceso:acceso embargado
Materia:Audience
Broadcast
Digital Marketing
Gamification
Live Streaming
id UUPC_388d00edd0b6172f6cccf7b1efbf39f9
oai_identifier_str oai:repositorioacademico.upc.edu.pe:10757/676102
network_acronym_str UUPC
network_name_str UPC-Institucional
repository_id_str 2670
dc.title.es_PE.fl_str_mv Gamification and Participation: The Power of Live Broadcasting
title Gamification and Participation: The Power of Live Broadcasting
spellingShingle Gamification and Participation: The Power of Live Broadcasting
Palomino-Flores, Paola
Audience
Broadcast
Digital Marketing
Gamification
Live Streaming
title_short Gamification and Participation: The Power of Live Broadcasting
title_full Gamification and Participation: The Power of Live Broadcasting
title_fullStr Gamification and Participation: The Power of Live Broadcasting
title_full_unstemmed Gamification and Participation: The Power of Live Broadcasting
title_sort Gamification and Participation: The Power of Live Broadcasting
author Palomino-Flores, Paola
author_facet Palomino-Flores, Paola
Chang, Teddy Christopher
Cristi, Ricardo
author_role author
author2 Chang, Teddy Christopher
Cristi, Ricardo
author2_role author
author
dc.contributor.author.fl_str_mv Palomino-Flores, Paola
Chang, Teddy Christopher
Cristi, Ricardo
dc.subject.es_PE.fl_str_mv Audience
Broadcast
Digital Marketing
Gamification
Live Streaming
topic Audience
Broadcast
Digital Marketing
Gamification
Live Streaming
description The study explores gamification in digital marketing, focusing on live broadcasts through a quantitative approach. Supported by surveys of 250 viewers, it objectively assesses how gamified strategies enhance audience participation and commitment, and influence brand recognition. Findings show that gamification boosts audience engagement by 40% and brand retention by 30%. Additionally, 60% are more inclined to purchase after live interaction. Challenges include the need for precise brand alignment and flawless user experience. Risks of diverting attention with poor gamification execution and potential fatigue from market saturation are noted. This analysis underscores overcoming technical and creative obstacles to fully harness gamification’s power, enhancing engagement and improving conversion rates.
publishDate 2024
dc.date.accessioned.none.fl_str_mv 2024-10-14T14:46:45Z
dc.date.available.none.fl_str_mv 2024-10-14T14:46:45Z
dc.date.issued.fl_str_mv 2024-01-01
dc.type.es_PE.fl_str_mv info:eu-repo/semantics/article
format article
dc.identifier.issn.none.fl_str_mv 16469895
dc.identifier.uri.none.fl_str_mv http://hdl.handle.net/10757/676102
dc.identifier.journal.es_PE.fl_str_mv RISTI - Revista Iberica de Sistemas e Tecnologias de Informacao
dc.identifier.eid.none.fl_str_mv 2-s2.0-85195842539
dc.identifier.scopusid.none.fl_str_mv SCOPUS_ID:85195842539
identifier_str_mv 16469895
RISTI - Revista Iberica de Sistemas e Tecnologias de Informacao
2-s2.0-85195842539
SCOPUS_ID:85195842539
url http://hdl.handle.net/10757/676102
dc.language.iso.es_PE.fl_str_mv eng
language eng
dc.rights.es_PE.fl_str_mv info:eu-repo/semantics/embargoedAccess
eu_rights_str_mv embargoedAccess
dc.format.es_PE.fl_str_mv application/html
dc.publisher.es_PE.fl_str_mv Associacao Iberica de Sistemas e Tecnologias de Informacao
dc.source.none.fl_str_mv reponame:UPC-Institucional
instname:Universidad Peruana de Ciencias Aplicadas
instacron:UPC
instname_str Universidad Peruana de Ciencias Aplicadas
instacron_str UPC
institution UPC
reponame_str UPC-Institucional
collection UPC-Institucional
dc.source.journaltitle.none.fl_str_mv RISTI - Revista Iberica de Sistemas e Tecnologias de Informacao
dc.source.volume.none.fl_str_mv 2024
dc.source.issue.none.fl_str_mv E68
dc.source.beginpage.none.fl_str_mv 332
dc.source.endpage.none.fl_str_mv 342
bitstream.url.fl_str_mv https://repositorioacademico.upc.edu.pe/bitstream/10757/676102/1/license.txt
bitstream.checksum.fl_str_mv 8a4605be74aa9ea9d79846c1fba20a33
bitstream.checksumAlgorithm.fl_str_mv MD5
repository.name.fl_str_mv Repositorio académico upc
repository.mail.fl_str_mv upc@openrepository.com
_version_ 1846066053353832448
spelling 37cda85bdf2bb7c0c49704bd126127044cfa66acd2800374cbef1acd35a2aeda500e58db725e371aad57d5ca82843daf3d7Palomino-Flores, PaolaChang, Teddy ChristopherCristi, Ricardo2024-10-14T14:46:45Z2024-10-14T14:46:45Z2024-01-0116469895http://hdl.handle.net/10757/676102RISTI - Revista Iberica de Sistemas e Tecnologias de Informacao2-s2.0-85195842539SCOPUS_ID:85195842539The study explores gamification in digital marketing, focusing on live broadcasts through a quantitative approach. Supported by surveys of 250 viewers, it objectively assesses how gamified strategies enhance audience participation and commitment, and influence brand recognition. Findings show that gamification boosts audience engagement by 40% and brand retention by 30%. Additionally, 60% are more inclined to purchase after live interaction. Challenges include the need for precise brand alignment and flawless user experience. Risks of diverting attention with poor gamification execution and potential fatigue from market saturation are noted. This analysis underscores overcoming technical and creative obstacles to fully harness gamification’s power, enhancing engagement and improving conversion rates.application/htmlengAssociacao Iberica de Sistemas e Tecnologias de Informacaoinfo:eu-repo/semantics/embargoedAccessAudienceBroadcastDigital MarketingGamificationLive StreamingGamification and Participation: The Power of Live Broadcastinginfo:eu-repo/semantics/articleRISTI - Revista Iberica de Sistemas e Tecnologias de Informacao2024E68332342reponame:UPC-Institucionalinstname:Universidad Peruana de Ciencias Aplicadasinstacron:UPCLICENSElicense.txtlicense.txttext/plain; charset=utf-81748https://repositorioacademico.upc.edu.pe/bitstream/10757/676102/1/license.txt8a4605be74aa9ea9d79846c1fba20a33MD51false10757/676102oai:repositorioacademico.upc.edu.pe:10757/6761022024-10-14 14:46:46.955Repositorio académico upcupc@openrepository.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
score 13.882472
Gamification and Participation: The Power of Live Broadcasting
Nota importante:
La información contenida en este registro es de entera responsabilidad de la institución que gestiona el repositorio institucional donde esta contenido este documento o set de datos. El CONCYTEC no se hace responsable por los contenidos (publicaciones y/o datos) accesibles a través del Repositorio Nacional Digital de Ciencia, Tecnología e Innovación de Acceso Abierto (ALICIA).

Ejemplares Similares