Consumo y confianza de los cibermedios en Perú. Un estudio sobre los estudiantes universitarios

• Autores: Ibáñez, D.B., Freundt-Thurne, Úrsula, Montemayor, D.J.G., Garzón, K.T.P
• Formato: artículo
• Fecha de Publicación: 2018
• Institución: Universidad Peruana de Ciencias Aplicadas
• Repositorio: UPC-Institucional
• Lenguaje: español
• OAI Identifier: oai:repositorioacademico.upc.edu.pe:10757/625041
• Enlace del recurso: http://hdl.handle.net/10757/625041
• Nivel de acceso: acceso abierto
• Materia: Digital media; Participatory interaction; University Students; Virtual public sphere

The virtual public space tends to be articulated as an extension of the contemporary public sphere. However, this is a process that is not being developed horizontally at a global level, there are countries that, like Peru, are identified by the predominant mediation of traditional media, as a consequence of the digital divide, according to which approximately half of the population is still not connected. This study presents the results of a survey of 720 university students in Peru, and our interest lies in describing aspects such as the relationship between trust and consumption of digital media in this country; the main characteristics required of an informative website; the most used interaction mechanisms; and, ultimately, how a group so relevant to Peruvian democracy, such as young university students, tends to channel their participation and experience online.