Media and PR - HO139 - 202101

Descripción del Articulo

It is a Hospitality and Administration program- elective course of a theoretical and practical nature. Nowadays, Media and Public Relations are vital communication tools and strategies, as well as Corporate Image positioning. During the semester, the course will allow you to master processes, tools,...

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Detalles Bibliográficos
Autor: Velapatiño Castro, María Ysabel
Formato: informe técnico
Fecha de Publicación:2021
Institución:Universidad Peruana de Ciencias Aplicadas
Repositorio:UPC-Institucional
Lenguaje:español
OAI Identifier:oai:repositorioacademico.upc.edu.pe:10757/663847
Enlace del recurso:http://hdl.handle.net/10757/663847
Nivel de acceso:acceso abierto
Materia:HO139
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dc.title.none.fl_str_mv Media and PR - HO139 - 202101
title Media and PR - HO139 - 202101
spellingShingle Media and PR - HO139 - 202101
Velapatiño Castro, María Ysabel
HO139
title_short Media and PR - HO139 - 202101
title_full Media and PR - HO139 - 202101
title_fullStr Media and PR - HO139 - 202101
title_full_unstemmed Media and PR - HO139 - 202101
title_sort Media and PR - HO139 - 202101
author Velapatiño Castro, María Ysabel
author_facet Velapatiño Castro, María Ysabel
author_role author
dc.contributor.author.fl_str_mv Velapatiño Castro, María Ysabel
dc.subject.none.fl_str_mv HO139
topic HO139
description It is a Hospitality and Administration program- elective course of a theoretical and practical nature. Nowadays, Media and Public Relations are vital communication tools and strategies, as well as Corporate Image positioning. During the semester, the course will allow you to master processes, tools, applications and functions such as identifying the target audience, as well as the impact and application of communication and mass media tools.
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