Media and PR - HO139 - 202101
Descripción del Articulo
It is a Hospitality and Administration program- elective course of a theoretical and practical nature. Nowadays, Media and Public Relations are vital communication tools and strategies, as well as Corporate Image positioning. During the semester, the course will allow you to master processes, tools,...
| Autor: | |
|---|---|
| Formato: | informe técnico |
| Fecha de Publicación: | 2021 |
| Institución: | Universidad Peruana de Ciencias Aplicadas |
| Repositorio: | UPC-Institucional |
| Lenguaje: | español |
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| Enlace del recurso: | http://hdl.handle.net/10757/663847 |
| Nivel de acceso: | acceso abierto |
| Materia: | HO139 |
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Media and PR - HO139 - 202101 |
| title |
Media and PR - HO139 - 202101 |
| spellingShingle |
Media and PR - HO139 - 202101 Velapatiño Castro, María Ysabel HO139 |
| title_short |
Media and PR - HO139 - 202101 |
| title_full |
Media and PR - HO139 - 202101 |
| title_fullStr |
Media and PR - HO139 - 202101 |
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Media and PR - HO139 - 202101 |
| title_sort |
Media and PR - HO139 - 202101 |
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Velapatiño Castro, María Ysabel |
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Velapatiño Castro, María Ysabel |
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author |
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Velapatiño Castro, María Ysabel |
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HO139 |
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HO139 |
| description |
It is a Hospitality and Administration program- elective course of a theoretical and practical nature. Nowadays, Media and Public Relations are vital communication tools and strategies, as well as Corporate Image positioning. During the semester, the course will allow you to master processes, tools, applications and functions such as identifying the target audience, as well as the impact and application of communication and mass media tools. |
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2021-03 |
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Nota importante:
La información contenida en este registro es de entera responsabilidad de la institución que gestiona el repositorio institucional donde esta contenido este documento o set de datos. El CONCYTEC no se hace responsable por los contenidos (publicaciones y/o datos) accesibles a través del Repositorio Nacional Digital de Ciencia, Tecnología e Innovación de Acceso Abierto (ALICIA).
La información contenida en este registro es de entera responsabilidad de la institución que gestiona el repositorio institucional donde esta contenido este documento o set de datos. El CONCYTEC no se hace responsable por los contenidos (publicaciones y/o datos) accesibles a través del Repositorio Nacional Digital de Ciencia, Tecnología e Innovación de Acceso Abierto (ALICIA).