Endomarketing y compromiso organizacional en la Municipalidad Provincial de Ucayali – Contamana, 2019

• Autores: Armas Garcia, Vony, Flores Dominguez, Betsi Antonieta
• Formato: tesis de grado
• Fecha de Publicación: 2021
• Institución: Universidad Nacional De La Amazonía Peruana
• Repositorio: UNAPIquitos-Institucional
• Lenguaje: español
• OAI Identifier: oai:repositorio.unapiquitos.edu.pe:20.500.12737/7968
• Enlace del recurso: https://hdl.handle.net/20.500.12737/7968
• Nivel de acceso: acceso abierto
• Materia: Marketing; Compromiso; Municipalidad; https://purl.org/pe-repo/ocde/ford#5.06.02

The general objective of this research was to determine the relationship between endomarketing and organizational commitment in the Provincial Municipality of Ucayali - Contamana, 2019. Being a study with a quantitative approach, descriptive and correlational type, and non-experimental design, for which a sample of 182 workers has been taken. For data collection, the survey technique has been used and the questionnaire as an instrument. The work concluded that the development of endomarketing is inadequate, as there are difficulties in achieving staff development, as well as in hiring and retaining them; in the same way, staff have had difficulties adjusting to work, as demonstrated by inadequate internal communication. On the other hand, it is determined that the organizational commitment of municipal workers is low, as they demonstrate a low affective commitment to the institution, also demonstrating a low commitment to continuity, as well as a low regulatory commitment. In general, it is determined that there is a relationship between endomarketing and organizational commitment in the Provincial Municipality of Ucayali - Contamana, in 2019; This decision is contrasted by a significance of 0.000 and a correlation coefficient of 0.866 which is positively high.