Características sociodemográficas psicográficas y conductuales del turista que practica turismo místico en Manacamiri Iquitos 2023

• Autores: Escalante Rengifo, Stephanie Brissette, Vela Cárdenas, Valeria Nicole
• Formato: tesis de grado
• Fecha de Publicación: 2024
• Institución: Universidad Nacional De La Amazonía Peruana
• Repositorio: UNAPIquitos-Institucional
• Lenguaje: español
• OAI Identifier: oai:repositorio.unapiquitos.edu.pe:20.500.12737/10448
• Enlace del recurso: https://hdl.handle.net/20.500.12737/10448
• Nivel de acceso: acceso abierto
• Materia: Turismo cultural; Misticismo; Turistas; Características humanas; Factores sociodemográficos; https://purl.org/pe-repo/ocde/ford#5.02.04

The objective of this study was to determine the sociodemographic, psychographic and behavioral characteristics of tourists who practice mystical tourism in the town of Manacamiri. Quantitative, non-experimental, descriptive and cross-sectional study of the population constituted by 150 tourists. The technique was a survey, and a questionnaire was used (validity 91.25% and reliability 82.6%).The results of demographic characteristics were: age (52.0% (31 to 44 years), male 63.0%; Social characteristics: family composition (3 to 4 members) 49.0%, educational level (university) 59.0%, religion (Catholic) 81.0%, family life cycle (adult) 55.0%, occupation (independent) 58.0%, nationality (Peruvian) 75%, monthly economic income (1000 to 2000 dollars) 85.0%, average expenditure on the visit (< to 500 dollars) 97.0%; psychographic characteristics: personality traits (visiting with a group of friends) 63.0%, way of relating (sociable) 65.0%, predominant attitude (healthy and disciplined with a desire to get to know) 57.0%, way of proceeding to develop the visit (complex) 50.0%, lifestyle: type of accommodation (inns) 53.0%, preference of activities (rituals) 50.0%; Behavioural characteristics: main reason for travel (health) 55.0%, organization of the visit: search methods (internet) 65.0%, mode of travel (self-employed) 76.0% and months planned (< to 1 month) 82.0%. In conclusion, the identified characteristics allow to strengthen marketing strategies according to the profile of tourists and find new opportunities in the mystical tourism market.