Digital Transformation Process in the Profitability of a Medicine Distribution Company, Trujillo – 2024

• Autores: Ninatanta Alva, Jorge Humberto, Godoy Cedeño, Mónica Violeta, Céspedes Cáceres, Gina Katherine, Hernández Vela, Jorge Antonio
• Formato: artículo
• Fecha de Publicación: 2025
• Institución: Universidad Cesar Vallejo
• Repositorio: UCV-Institucional
• Lenguaje: inglés
• OAI Identifier: oai:repositorio.ucv.edu.pe:20.500.12692/165223
• Enlace del recurso: https://jisem-journal.com/index.php/journal/article/view/3555/1538; https://hdl.handle.net/20.500.12692/165223; https://doi.org/10.52783/jisem.v10i22s.3555
• Nivel de acceso: acceso abierto
• Materia: Digital Transformation; Process Digitization; Customer Experience; Business Model Innovation; Business Profitability; https://purl.org/pe-repo/ocde/ford#2.00.00

The general objective of the study was to establish the influence of digital transformation on the profitability of a pharmaceutical distribution company in Trujillo, 2024. The research employed a quantitative, non-experimental, cross-sectional, and explanatory approach. The population consisted of 96 employees of the company, and a probabilistic sample of 78 participants was obtained through random selection. Questionnaires with ordinal scales were used. A descriptive and correlational analysis was conducted using SPSS software version 26. The results showed a moderate (0.756) and significant relationship, with a 99% influence between digital transformation and profitability. Process digitization (0.731) influenced profitability by 59%, improvement in customer experience (0.513) by 62%, business model innovation (0.714) by 64%, and optimization of the value chain (0.670) by 64%. It is concluded that digital transformation influences the company's profitability, with business model innovation and value chain optimization being the most influential factors.