Plan de marketing para Datilbar

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This thesis was carried out with the objective of carrying out and studying a marketing plan on Datilbar for the Ecoachual company, in order to capture the studies acquired by the researcher in his university career and to serve as a bibliographic reference for future research. A descriptive methodo...

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Detalles Bibliográficos
Autor: Mucha Roque, Mariano Manuel
Formato: tesis de grado
Fecha de Publicación:2021
Institución:Universidad de Lima
Repositorio:ULIMA-Institucional
Lenguaje:español
OAI Identifier:oai:repositorio.ulima.edu.pe:20.500.12724/13331
Enlace del recurso:https://hdl.handle.net/20.500.12724/13331
Nivel de acceso:acceso abierto
Materia:Dátiles
Snacks
Plan de marketing
Date
Marketing planning
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dc.title.es_PE.fl_str_mv Plan de marketing para Datilbar
title Plan de marketing para Datilbar
spellingShingle Plan de marketing para Datilbar
Mucha Roque, Mariano Manuel
Dátiles
Snacks
Plan de marketing
Date
Marketing planning
https://purl.org/pe-repo/ocde/ford#5.02.04
title_short Plan de marketing para Datilbar
title_full Plan de marketing para Datilbar
title_fullStr Plan de marketing para Datilbar
title_full_unstemmed Plan de marketing para Datilbar
title_sort Plan de marketing para Datilbar
author Mucha Roque, Mariano Manuel
author_facet Mucha Roque, Mariano Manuel
author_role author
dc.contributor.advisor.fl_str_mv Coriat Nugent, Juan Miguel
dc.contributor.author.fl_str_mv Mucha Roque, Mariano Manuel
dc.subject.es_PE.fl_str_mv Dátiles
Snacks
Plan de marketing
Date
Marketing planning
topic Dátiles
Snacks
Plan de marketing
Date
Marketing planning
https://purl.org/pe-repo/ocde/ford#5.02.04
dc.subject.ocde.none.fl_str_mv https://purl.org/pe-repo/ocde/ford#5.02.04
description This thesis was carried out with the objective of carrying out and studying a marketing plan on Datilbar for the Ecoachual company, in order to capture the studies acquired by the researcher in his university career and to serve as a bibliographic reference for future research. A descriptive methodology, with a mixed approach and a cross-sectional research time horizon, was used. Likewise, qualitative and quantitative results were obtained that helped project the functional aspects of the product and the numerical aspects that made it possible to project the annual demand for 5 years, from 2019 to 2023, which helped to evaluate the medium-term profitability of Datilbar. The conclusion was reached that the product has the potential to be acquired by its target in the Lima market.
publishDate 2021
dc.date.accessioned.none.fl_str_mv 2021-05-31T02:40:48Z
dc.date.available.none.fl_str_mv 2021-05-31T02:40:48Z
dc.date.issued.fl_str_mv 2021
dc.type.none.fl_str_mv info:eu-repo/semantics/bachelorThesis
dc.type.other.none.fl_str_mv Tesis
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dc.identifier.citation.es_PE.fl_str_mv Mucha Roque, M. M. (2021). Plan de marketing para Datilbar [Tesis para optar el Título Profesional de Licenciado en Marketing, Universidad de Lima]. Repositorio institucional de la Universidad de Lima.https://hdl.handle.net/20.500.12724/13331
dc.identifier.uri.none.fl_str_mv https://hdl.handle.net/20.500.12724/13331
identifier_str_mv Mucha Roque, M. M. (2021). Plan de marketing para Datilbar [Tesis para optar el Título Profesional de Licenciado en Marketing, Universidad de Lima]. Repositorio institucional de la Universidad de Lima.https://hdl.handle.net/20.500.12724/13331
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spelling Coriat Nugent, Juan MiguelMucha Roque, Mariano Manuel2021-05-31T02:40:48Z2021-05-31T02:40:48Z2021Mucha Roque, M. M. (2021). Plan de marketing para Datilbar [Tesis para optar el Título Profesional de Licenciado en Marketing, Universidad de Lima]. Repositorio institucional de la Universidad de Lima.https://hdl.handle.net/20.500.12724/13331https://hdl.handle.net/20.500.12724/13331This thesis was carried out with the objective of carrying out and studying a marketing plan on Datilbar for the Ecoachual company, in order to capture the studies acquired by the researcher in his university career and to serve as a bibliographic reference for future research. A descriptive methodology, with a mixed approach and a cross-sectional research time horizon, was used. Likewise, qualitative and quantitative results were obtained that helped project the functional aspects of the product and the numerical aspects that made it possible to project the annual demand for 5 years, from 2019 to 2023, which helped to evaluate the medium-term profitability of Datilbar. The conclusion was reached that the product has the potential to be acquired by its target in the Lima market.La presente tesis se realizó con el objetivo de realizar y estudiar un plan de marketing sobre Datilbar para la empresa Ecoachual, para poder plasmar los estudios adquiridos por el investigador en su carrera universitaria y poder servir como referencia bibliográfica a futuras investigaciones. Se utilizó una metodología descriptiva, de enfoque mixto y horizonte temporal de investigación de tipo transversal. Asimismo, se obtuvieron resultados cualititativos y cuantitativos que ayudaron a proyectar los aspectos funcionales del producto y los aspectos numéricos que permitieron proyectar la demanda anual de 5 años, desde el año 2019 al 2023, que ayudaron a evaluar la rentabilidad a mediano plazo de Datilbar. Se obtuvo como conclusión que el producto tiene potencial para ser adquirido por su target en el mercado limeño.application/pdfspaUniversidad de LimaPEinfo:eu-repo/semantics/openAccesshttps://creativecommons.org/licenses/by-nc-sa/4.0/Repositorio Institucional - UlimaUniversidad de Limareponame:ULIMA-Institucionalinstname:Universidad de Limainstacron:ULIMADátilesSnacksPlan de marketingDateMarketing planninghttps://purl.org/pe-repo/ocde/ford#5.02.04Plan de marketing para Datilbarinfo:eu-repo/semantics/bachelorThesisTesisSUNEDUTítulo ProfesionalMarketingUniversidad de Lima. 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Plan de marketing para Datilbar
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