Estudio sobre la digitalización en los servicios de la banca personal, para generar ventajas competitivas en empresas del sector bancario del distrito de Santiago de Surco

• Autor: Jimenez Pazos, Jorge Julio Cornelio
• Formato: tesis de grado
• Fecha de Publicación: 2023
• Institución: Universidad de Lima
• Repositorio: ULIMA-Institucional
• Lenguaje: español
• OAI Identifier: oai:repositorio.ulima.edu.pe:20.500.12724/19150
• Enlace del recurso: https://hdl.handle.net/20.500.12724/19150
• Nivel de acceso: acceso abierto
• Materia: Operaciones y servicios bancarios; Competitividad; Administración / Administración de operaciones; Banks and banking; Competitiveness; https://purl.org/pe-repo/ocde/ford#5.02.04

In the research to be carried out, several dimensions will be taken on the variables of digitalization and competitive advantage in order to be able to absolve the doubts and concerns that may arise throughout the development. Furthermore, the objective of this research is to solve the three research problems, as well as the hypotheses projected throughout the analysis. Therefore, this will not only allow to measure and evaluate how the evolution of personal banking is being directed through digitization in the various banks in the district of Santiago de Surco. It will also be possible to demonstrate and show these institutions the contribution of how they can improve and generate competitive advantages that will allow them to differentiate themselves from the competition. It should be noted that in the current scenario, there have been some limitations, however, everything was done to collect this information and respond effectively. Consequently, through the research instruments to be used, it is intended to generate the response to the questionnaire applied to bank operators, as well as the application of the interview guide to the store manager of a bank, who assumes a management role. Therefore, with this information, it will be possible to counterbalance the state of the art with current information in order to achieve a comprehensive analysis.Therefore, by having established parameters, it will not only be possible to focus the study on the digitalization of personal banking services to generate competitive advantages in companies in the banking sector in the district of Santiago de Surco, but also to study and evaluate these variables in the area in which they are being presented and how they are involved in personal banking.