Descubriendo las motivaciones para interactuar con una serie transmedia: un análisis de contenido mixto de la serie SKAM

• Autores: Casalino Samaniego, Ivana, Villafuerte Taramona, Mariapaz
• Formato: tesis de grado
• Fecha de Publicación: 2021
• Institución: Universidad de Lima
• Repositorio: ULIMA-Institucional
• Lenguaje: español
• OAI Identifier: oai:repositorio.ulima.edu.pe:20.500.12724/15012
• Enlace del recurso: https://hdl.handle.net/20.500.12724/15012
• Nivel de acceso: acceso abierto
• Materia: Television series; Content analysis (Communication); Social interaction; Social media; Series de televisión; Análisis de contenido (Comunicación); Interacción social; Redes sociales; https://purl.org/pe-repo/ocde/ford#5.08.00

The present research aims to determine the reasons that motivated the audience to interact to a greater extent with certain digital content of the transmedia narrative of the SKAM series. Due to the transmedia narrative of the series, its contents were communicated through a wide range of platforms; therefore, some had to be selected to be analyzed. These were the following: (1) the website of the series (http://skam.p3.no) and (2) the Instagram accounts of the characters. These platforms were chosen because both were easy and free to access. Once the platforms to be studied were delimited, the posts with the highest number of interactions on each platform were identified. Then, we proceeded to analyze the content of these and their role within the transmedia narrative of the series; in order to find patterns that help to understand the elements that prompted the greatest number of interactions. After the investigation, it was discovered that the most important factor when generating interactions on the selected platforms was the appearance and / or mention of Isak's character. Therefore, it was the publications with extended content and the macrohistory linked to this character that generated the greatest number of interactions