Business Agile Model for Startups in the Meat Industry using Digital Marketing, Lean Canvas and Lean Startup

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The following research focuses on the implementation of a business model for startup projects in the meat industry, using agile methodologies such as Lean Canvas, Lean Startup, Digital Marketing and Agile, to be used by entrepreneurs in the Peruvian meat business market. The proposed business model...

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Detalles Bibliográficos
Autores: Gutierrez Posadas, Alexandro Manuel, Vargas Castillo, Renzo Leonardo
Formato: tesis de grado
Fecha de Publicación:2023
Institución:Universidad de Lima
Repositorio:ULIMA-Institucional
Lenguaje:inglés
OAI Identifier:oai:repositorio.ulima.edu.pe:20.500.12724/19413
Enlace del recurso:https://hdl.handle.net/20.500.12724/19413
Nivel de acceso:acceso abierto
Materia:Nuevas empresas
Producción eficiente
Marketing en Internet
Industria de la carne
New business enterprises
Lean manufacturing
Internet marketing
Meat industry
https://purl.org/pe-repo/ocde/ford#2.11.04
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dc.title.es_PE.fl_str_mv Business Agile Model for Startups in the Meat Industry using Digital Marketing, Lean Canvas and Lean Startup
title Business Agile Model for Startups in the Meat Industry using Digital Marketing, Lean Canvas and Lean Startup
spellingShingle Business Agile Model for Startups in the Meat Industry using Digital Marketing, Lean Canvas and Lean Startup
Gutierrez Posadas, Alexandro Manuel
Nuevas empresas
Producción eficiente
Marketing en Internet
Industria de la carne
New business enterprises
Lean manufacturing
Internet marketing
Meat industry
https://purl.org/pe-repo/ocde/ford#2.11.04
title_short Business Agile Model for Startups in the Meat Industry using Digital Marketing, Lean Canvas and Lean Startup
title_full Business Agile Model for Startups in the Meat Industry using Digital Marketing, Lean Canvas and Lean Startup
title_fullStr Business Agile Model for Startups in the Meat Industry using Digital Marketing, Lean Canvas and Lean Startup
title_full_unstemmed Business Agile Model for Startups in the Meat Industry using Digital Marketing, Lean Canvas and Lean Startup
title_sort Business Agile Model for Startups in the Meat Industry using Digital Marketing, Lean Canvas and Lean Startup
author Gutierrez Posadas, Alexandro Manuel
author_facet Gutierrez Posadas, Alexandro Manuel
Vargas Castillo, Renzo Leonardo
author_role author
author2 Vargas Castillo, Renzo Leonardo
author2_role author
dc.contributor.advisor.fl_str_mv Quiroz Flores, Juan Carlos
dc.contributor.author.fl_str_mv Gutierrez Posadas, Alexandro Manuel
Vargas Castillo, Renzo Leonardo
dc.subject.es_PE.fl_str_mv Nuevas empresas
Producción eficiente
Marketing en Internet
Industria de la carne
topic Nuevas empresas
Producción eficiente
Marketing en Internet
Industria de la carne
New business enterprises
Lean manufacturing
Internet marketing
Meat industry
https://purl.org/pe-repo/ocde/ford#2.11.04
dc.subject.en_EN.fl_str_mv New business enterprises
Lean manufacturing
Internet marketing
Meat industry
dc.subject.ocde.none.fl_str_mv https://purl.org/pe-repo/ocde/ford#2.11.04
description The following research focuses on the implementation of a business model for startup projects in the meat industry, using agile methodologies such as Lean Canvas, Lean Startup, Digital Marketing and Agile, to be used by entrepreneurs in the Peruvian meat business market. The proposed business model is important to be used as a digital tool for Peruvian entrepreneurs to achieve their commercial and productive objectives, using the most updated digital tools in the current industry which also would provide them the capacity to adapt to different scenarios in the flexible market in which they are involved. Also, the following scientific article shows information about characteristics of the market of study, economic, financial, and social evaluation that will be related to this investigation. In the same way, previous studies of similar topics would be incorporated in the following research, using their contribution to find solutions for common problems of small and medium entrepreneurs in the Peruvian market. Finally, using a simulator software, we could have special indicators that would support the effectiveness of the following research and the magnitude of the contribution of this research to future investigations.
publishDate 2023
dc.date.accessioned.none.fl_str_mv 2023-11-28T16:00:58Z
dc.date.available.none.fl_str_mv 2023-11-28T16:00:58Z
dc.date.issued.fl_str_mv 2023
dc.type.none.fl_str_mv info:eu-repo/semantics/bachelorThesis
dc.type.other.none.fl_str_mv Tesis
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dc.identifier.citation.es_PE.fl_str_mv Gutierrez Posadas, A. M. & Vargas Castillo, R. L. (2023). Business Agile Model for Startups in the Meat Industry using Digital Marketing, Lean Canvas and Lean Startup [Tesis para optar el Título Profesional de Ingeniero Industrial, Universidad de Lima]. Repositorio institucional de la Universidad de Lima. https://hdl.handle.net/20.500.12724/19413
dc.identifier.uri.none.fl_str_mv https://hdl.handle.net/20.500.12724/19413
dc.identifier.isni.none.fl_str_mv 121541816
identifier_str_mv Gutierrez Posadas, A. M. & Vargas Castillo, R. L. (2023). Business Agile Model for Startups in the Meat Industry using Digital Marketing, Lean Canvas and Lean Startup [Tesis para optar el Título Profesional de Ingeniero Industrial, Universidad de Lima]. Repositorio institucional de la Universidad de Lima. https://hdl.handle.net/20.500.12724/19413
121541816
url https://hdl.handle.net/20.500.12724/19413
dc.language.iso.none.fl_str_mv eng
language eng
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dc.publisher.none.fl_str_mv Universidad de Lima
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publisher.none.fl_str_mv Universidad de Lima
dc.source.none.fl_str_mv Repositorio Institucional - Ulima
Universidad de Lima
reponame:ULIMA-Institucional
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spelling Quiroz Flores, Juan CarlosGutierrez Posadas, Alexandro ManuelVargas Castillo, Renzo Leonardo2023-11-28T16:00:58Z2023-11-28T16:00:58Z2023Gutierrez Posadas, A. M. & Vargas Castillo, R. L. (2023). Business Agile Model for Startups in the Meat Industry using Digital Marketing, Lean Canvas and Lean Startup [Tesis para optar el Título Profesional de Ingeniero Industrial, Universidad de Lima]. Repositorio institucional de la Universidad de Lima. https://hdl.handle.net/20.500.12724/19413https://hdl.handle.net/20.500.12724/19413121541816The following research focuses on the implementation of a business model for startup projects in the meat industry, using agile methodologies such as Lean Canvas, Lean Startup, Digital Marketing and Agile, to be used by entrepreneurs in the Peruvian meat business market. The proposed business model is important to be used as a digital tool for Peruvian entrepreneurs to achieve their commercial and productive objectives, using the most updated digital tools in the current industry which also would provide them the capacity to adapt to different scenarios in the flexible market in which they are involved. Also, the following scientific article shows information about characteristics of the market of study, economic, financial, and social evaluation that will be related to this investigation. In the same way, previous studies of similar topics would be incorporated in the following research, using their contribution to find solutions for common problems of small and medium entrepreneurs in the Peruvian market. 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Business Agile Model for Startups in the Meat Industry using Digital Marketing, Lean Canvas and Lean Startup
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