Intrinsic and extrinsic factors that influence consumers’ intention and purchase behavior: The case of eco-labeled dairy products

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This research aims to undersatnd how intrinsic and extrinsic factors can influence consumers’ buying decision on shopping eco-labeled dairy products in order to close the gap between intention and purchase. This research is a quantitative study and uses the theory of reasoned action (TRA) of Ajzen &...

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Detalles Bibliográficos
Autor: Herrera Gonzalez, Daniel Antonio
Formato: tesis doctoral
Fecha de Publicación:2020
Institución:Pontificia Universidad Católica del Perú
Repositorio:PUCP-Institucional
Lenguaje:inglés
OAI Identifier:oai:repositorio.pucp.edu.pe:20.500.14657/171797
Enlace del recurso:http://hdl.handle.net/20.500.12404/16740
Nivel de acceso:acceso abierto
Materia:Comportamiento del consumidor--Estudio de casos
Productos lácteos
https://purl.org/pe-repo/ocde/ford#5.02.04
Descripción
Sumario:This research aims to undersatnd how intrinsic and extrinsic factors can influence consumers’ buying decision on shopping eco-labeled dairy products in order to close the gap between intention and purchase. This research is a quantitative study and uses the theory of reasoned action (TRA) of Ajzen & Fishbein (1980). Data were collected through surveys applied to consumers buying dairy products from a recognised dairy supermarket in Bogotá-Colombia. This work uses logistic regression as a statistical method to subsequently complement the analysis and enhance the results. It also uses exploratory factor analysis, confirmatory analysis, and a structural equation model. Findings show that ecological labels do not generate a positive influence to close the gap between intention and purchase. Manufacturers should strengthen environmental damage knowledge and awareness on dairy products consumption while keeping positive private benefits so that eco-labels really work and the gap between intention and purchase can be reduced.
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