Social Responsibility as a Basis for the Communicational Strategy of Innovative Organizations

Descripción del Articulo

The implementation of communication strategies based on the principles of social responsibility is of vital importance for innovative organizations in their competitive actions. From the documentary review of several authors and international foundations with experience in the subject, it is appreci...

Descripción completa

Detalles Bibliográficos
Autor: Betancourt Gamboa, Joel José
Formato: artículo
Fecha de Publicación:2019
Institución:Universidad Nacional Mayor de San Marcos
Repositorio:Revistas - Universidad Nacional Mayor de San Marcos
Lenguaje:español
OAI Identifier:oai:revistasinvestigacion.unmsm.edu.pe:article/16956
Enlace del recurso:https://revistasinvestigacion.unmsm.edu.pe/index.php/administrativas/article/view/16956
Nivel de acceso:acceso abierto
Materia:Communication
innovation
social responsibility
Comunicación
innovación
responsabilidad social
id REVUNMSM_e0fcce4ae77042c71656adf16c4b67ab
oai_identifier_str oai:revistasinvestigacion.unmsm.edu.pe:article/16956
network_acronym_str REVUNMSM
network_name_str Revistas - Universidad Nacional Mayor de San Marcos
repository_id_str
spelling Social Responsibility as a Basis for the Communicational Strategy of Innovative OrganizationsLa Responsabilidad Social como Fundamento para la Estrategia Comunicacional de Organizaciones InnovadorasBetancourt Gamboa, Joel JoséCommunicationinnovationsocial responsibilityComunicacióninnovaciónresponsabilidad socialThe implementation of communication strategies based on the principles of social responsibility is of vital importance for innovative organizations in their competitive actions. From the documentary review of several authors and international foundations with experience in the subject, it is appreciated that communication strategies alongside with corporate social responsibility (CSR), form a strategic axis for the image, credibility and positioning in the innovative businesses market. In addition, it was found in the literature studied that the organizational culture plays a key role in the adaptability to the changing environments of societies and in overcoming the possible communication barriers for collaborative work and organizational learning. In conclusion, the strategic value for innovative organizations, communications and social commitment is reinforced in order to achieve their business objectives.La implementación de estrategias comunicacionales fundamentadas en los principios de la responsabilidad social, es de vital importancia para las organizaciones innovadoras en su accionar competitivo. A partir de la revisión documental de varios autores y fundaciones internacionales expertas en el tema, se aprecia que las estrategias comunicacionales junto con la responsabilidad social empresarial (RSE), conforman un eje estratégico para la imagen, credibilidad y posicionamiento en el mercado de las empresas innovadoras. También, se encontró en la literatura estudiada, que la cultura organizacional juega un papel clave en la adaptabilidad a los entornos cambiantes de las sociedades y en la superación de las posibles barreras comunicacionales para el trabajo colaborativo y el aprendizaje organizacional. Como conclusión se refuerza el valor estratégico para las organizaciones innovadoras, de las comunicaciones y el compromiso social a fin de alcanzar sus objetivos empresariales.Universidad Nacional Mayor de San Marcos, Facultad de Ciencias Administrativas2019-10-10info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://revistasinvestigacion.unmsm.edu.pe/index.php/administrativas/article/view/1695610.15381/gtm.v22i43.16956Gestión en el Tercer Milenio; Vol. 22 No. 43 (2019); 77-82Gestión en el Tercer Milenio; Vol. 22 Núm. 43 (2019); 77-821728-29691560-908110.15381/gtm.v22i43reponame:Revistas - Universidad Nacional Mayor de San Marcosinstname:Universidad Nacional Mayor de San Marcosinstacron:UNMSMspahttps://revistasinvestigacion.unmsm.edu.pe/index.php/administrativas/article/view/16956/14433Derechos de autor 2019 Joel José Betancourt Gamboahttps://creativecommons.org/licenses/by-nc-sa/4.0info:eu-repo/semantics/openAccessoai:revistasinvestigacion.unmsm.edu.pe:article/169562019-11-04T16:25:19Z
dc.title.none.fl_str_mv Social Responsibility as a Basis for the Communicational Strategy of Innovative Organizations
La Responsabilidad Social como Fundamento para la Estrategia Comunicacional de Organizaciones Innovadoras
title Social Responsibility as a Basis for the Communicational Strategy of Innovative Organizations
spellingShingle Social Responsibility as a Basis for the Communicational Strategy of Innovative Organizations
Betancourt Gamboa, Joel José
Communication
innovation
social responsibility
Comunicación
innovación
responsabilidad social
title_short Social Responsibility as a Basis for the Communicational Strategy of Innovative Organizations
title_full Social Responsibility as a Basis for the Communicational Strategy of Innovative Organizations
title_fullStr Social Responsibility as a Basis for the Communicational Strategy of Innovative Organizations
title_full_unstemmed Social Responsibility as a Basis for the Communicational Strategy of Innovative Organizations
title_sort Social Responsibility as a Basis for the Communicational Strategy of Innovative Organizations
dc.creator.none.fl_str_mv Betancourt Gamboa, Joel José
author Betancourt Gamboa, Joel José
author_facet Betancourt Gamboa, Joel José
author_role author
dc.subject.none.fl_str_mv Communication
innovation
social responsibility
Comunicación
innovación
responsabilidad social
topic Communication
innovation
social responsibility
Comunicación
innovación
responsabilidad social
description The implementation of communication strategies based on the principles of social responsibility is of vital importance for innovative organizations in their competitive actions. From the documentary review of several authors and international foundations with experience in the subject, it is appreciated that communication strategies alongside with corporate social responsibility (CSR), form a strategic axis for the image, credibility and positioning in the innovative businesses market. In addition, it was found in the literature studied that the organizational culture plays a key role in the adaptability to the changing environments of societies and in overcoming the possible communication barriers for collaborative work and organizational learning. In conclusion, the strategic value for innovative organizations, communications and social commitment is reinforced in order to achieve their business objectives.
publishDate 2019
dc.date.none.fl_str_mv 2019-10-10
dc.type.none.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.none.fl_str_mv https://revistasinvestigacion.unmsm.edu.pe/index.php/administrativas/article/view/16956
10.15381/gtm.v22i43.16956
url https://revistasinvestigacion.unmsm.edu.pe/index.php/administrativas/article/view/16956
identifier_str_mv 10.15381/gtm.v22i43.16956
dc.language.none.fl_str_mv spa
language spa
dc.relation.none.fl_str_mv https://revistasinvestigacion.unmsm.edu.pe/index.php/administrativas/article/view/16956/14433
dc.rights.none.fl_str_mv Derechos de autor 2019 Joel José Betancourt Gamboa
https://creativecommons.org/licenses/by-nc-sa/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Derechos de autor 2019 Joel José Betancourt Gamboa
https://creativecommons.org/licenses/by-nc-sa/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidad Nacional Mayor de San Marcos, Facultad de Ciencias Administrativas
publisher.none.fl_str_mv Universidad Nacional Mayor de San Marcos, Facultad de Ciencias Administrativas
dc.source.none.fl_str_mv Gestión en el Tercer Milenio; Vol. 22 No. 43 (2019); 77-82
Gestión en el Tercer Milenio; Vol. 22 Núm. 43 (2019); 77-82
1728-2969
1560-9081
10.15381/gtm.v22i43
reponame:Revistas - Universidad Nacional Mayor de San Marcos
instname:Universidad Nacional Mayor de San Marcos
instacron:UNMSM
instname_str Universidad Nacional Mayor de San Marcos
instacron_str UNMSM
institution UNMSM
reponame_str Revistas - Universidad Nacional Mayor de San Marcos
collection Revistas - Universidad Nacional Mayor de San Marcos
repository.name.fl_str_mv
repository.mail.fl_str_mv
_version_ 1848424409052741632
score 13.9378
Social Responsibility as a Basis for the Communicational Strategy of Innovative Organizations
Nota importante:
La información contenida en este registro es de entera responsabilidad de la institución que gestiona el repositorio institucional donde esta contenido este documento o set de datos. El CONCYTEC no se hace responsable por los contenidos (publicaciones y/o datos) accesibles a través del Repositorio Nacional Digital de Ciencia, Tecnología e Innovación de Acceso Abierto (ALICIA).

Ejemplares Similares