Influence of Peruvian television advertising in unhealthy food consumption in 4th to 6th grade elementary scholars

• Autores: Rojas-Huayllani, Evelin C., Delgado-Pérez, Doris H.
• Formato: artículo
• Fecha de Publicación: 2013
• Institución: Universidad Nacional Mayor de San Marcos
• Repositorio: Revistas - Universidad Nacional Mayor de San Marcos
• Lenguaje: español
• OAI Identifier: oai:ojs.csi.unmsm:article/2031
• Enlace del recurso: https://revistasinvestigacion.unmsm.edu.pe/index.php/anales/article/view/2031
• Nivel de acceso: acceso abierto
• Materia: Publicidad televisiva; consumo de alimentos no saludables; escolares.; Television advertising; consumption of unhealthy foods; school.

Exposure to television advertising promoting unhealthy food consumption may increase overweight and obesity risk in children. Objectives: To determine the influence of Peruvian television advertising and consumption of unhealthy foods in 4th to 6th grade children. Design: Descriptive cross-association. Setting: Educational Institution No. 7072, Villa El Salvador, Lima, Peru. Participants: Schoolchildren aged 9 to 12 years. Interventions: Two previously validated tests were applied to 120 students of both sexes who attended classes and whose parents had signed informed consent. Main outcome measures: Time watching TV and unhealthy food consumption. Results: Students watched TV more than 7 hours per day (DS 1.17) average. Most popular programs were those directed to over 14 year-old public. Most unhealthy foods advertised and purchased were biscuits and sugary drinks. Significant association was found between unhealthy foods most watched by TV and unhealthy food consumption. Conclusions: There was relationship between television advertising and consumption of unhealthy foods in elementary level scholars.