The Loyalty of the Customers of the Hostels of the City of Riobamba- Ecuador

Descripción del Articulo

In recent years there has been a growing increase in hotel services, having a competitiveness among them, making it essential to implement strategies to attract and retain customers. The strategies applied to keep customers called loyalty arise to respond to this constant need to improve revenue and...

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Detalles Bibliográficos
Autores: Arguello Erazo, Stalin Efrén, Arguello Erazo, Margarita Catalina, Saltos Aguilar, Wilson Manuel
Formato: artículo
Fecha de Publicación:2017
Institución:Universidad Nacional Mayor de San Marcos
Repositorio:Revistas - Universidad Nacional Mayor de San Marcos
Lenguaje:español
OAI Identifier:oai:ojs.csi.unmsm:article/13509
Enlace del recurso:https://revistasinvestigacion.unmsm.edu.pe/index.php/idata/article/view/13509
Nivel de acceso:acceso abierto
Materia:Lealtad
Marketing Relacional
Satisfacción
Loyalty
Relational Marketing
Satisfaction
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spelling The Loyalty of the Customers of the Hostels of the City of Riobamba- EcuadorLa Lealtad de los Clientes de los Hostales de la Ciudad de Riobamba- EcuadorArguello Erazo, Stalin EfrénArguello Erazo, Margarita CatalinaSaltos Aguilar, Wilson ManuelLealtadMarketing RelacionalSatisfacciónLoyaltyRelational MarketingSatisfactionIn recent years there has been a growing increase in hotel services, having a competitiveness among them, making it essential to implement strategies to attract and retain customers. The strategies applied to keep customers called loyalty arise to respond to this constant need to improve revenue and reduce outflows. Loyalty in the hotel sector is measured by different factors such as cognitive, affective, conative and actionEn los últimos años ha habido un creciente incremento de los servicios hoteleros, teniendo una competitividad entre estos, por lo que se hace indispensable la implantación de las estrategias para captar y mantener clientes. Las estrategias aplicadas para mantener clientes llamada lealtad surgen para dar respuesta a esta constante necesidad logrando mejorar los ingresos y reducir los egresos. La lealtad en el sector hotelero viene medida por diferentes factores como la cognitiva, afectiva, conativa y de acción.Facultad de Ingeniería Industrial, Universidad Nacional Mayor de San Marcos2017-07-24info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://revistasinvestigacion.unmsm.edu.pe/index.php/idata/article/view/1350910.15381/idata.v20i1.13509Industrial Data; Vol. 20 No. 1 (2017); 51 - 58Industrial Data; Vol. 20 Núm. 1 (2017); 51 - 581810-99931560-9146reponame:Revistas - Universidad Nacional Mayor de San Marcosinstname:Universidad Nacional Mayor de San Marcosinstacron:UNMSMspahttps://revistasinvestigacion.unmsm.edu.pe/index.php/idata/article/view/13509/11941Derechos de autor 2017 Stalin Efrén Arguello Erazo, Margarita Catalina Arguello Erazo, Wilson Manuel Saltos Aguilarhttps://creativecommons.org/licenses/by-nc-sa/4.0info:eu-repo/semantics/openAccessoai:ojs.csi.unmsm:article/135092019-07-11T17:25:27Z
dc.title.none.fl_str_mv The Loyalty of the Customers of the Hostels of the City of Riobamba- Ecuador
La Lealtad de los Clientes de los Hostales de la Ciudad de Riobamba- Ecuador
title The Loyalty of the Customers of the Hostels of the City of Riobamba- Ecuador
spellingShingle The Loyalty of the Customers of the Hostels of the City of Riobamba- Ecuador
Arguello Erazo, Stalin Efrén
Lealtad
Marketing Relacional
Satisfacción
Loyalty
Relational Marketing
Satisfaction
title_short The Loyalty of the Customers of the Hostels of the City of Riobamba- Ecuador
title_full The Loyalty of the Customers of the Hostels of the City of Riobamba- Ecuador
title_fullStr The Loyalty of the Customers of the Hostels of the City of Riobamba- Ecuador
title_full_unstemmed The Loyalty of the Customers of the Hostels of the City of Riobamba- Ecuador
title_sort The Loyalty of the Customers of the Hostels of the City of Riobamba- Ecuador
dc.creator.none.fl_str_mv Arguello Erazo, Stalin Efrén
Arguello Erazo, Margarita Catalina
Saltos Aguilar, Wilson Manuel
author Arguello Erazo, Stalin Efrén
author_facet Arguello Erazo, Stalin Efrén
Arguello Erazo, Margarita Catalina
Saltos Aguilar, Wilson Manuel
author_role author
author2 Arguello Erazo, Margarita Catalina
Saltos Aguilar, Wilson Manuel
author2_role author
author
dc.subject.none.fl_str_mv Lealtad
Marketing Relacional
Satisfacción
Loyalty
Relational Marketing
Satisfaction
topic Lealtad
Marketing Relacional
Satisfacción
Loyalty
Relational Marketing
Satisfaction
description In recent years there has been a growing increase in hotel services, having a competitiveness among them, making it essential to implement strategies to attract and retain customers. The strategies applied to keep customers called loyalty arise to respond to this constant need to improve revenue and reduce outflows. Loyalty in the hotel sector is measured by different factors such as cognitive, affective, conative and action
publishDate 2017
dc.date.none.fl_str_mv 2017-07-24
dc.type.none.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.none.fl_str_mv https://revistasinvestigacion.unmsm.edu.pe/index.php/idata/article/view/13509
10.15381/idata.v20i1.13509
url https://revistasinvestigacion.unmsm.edu.pe/index.php/idata/article/view/13509
identifier_str_mv 10.15381/idata.v20i1.13509
dc.language.none.fl_str_mv spa
language spa
dc.relation.none.fl_str_mv https://revistasinvestigacion.unmsm.edu.pe/index.php/idata/article/view/13509/11941
dc.rights.none.fl_str_mv https://creativecommons.org/licenses/by-nc-sa/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv https://creativecommons.org/licenses/by-nc-sa/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Facultad de Ingeniería Industrial, Universidad Nacional Mayor de San Marcos
publisher.none.fl_str_mv Facultad de Ingeniería Industrial, Universidad Nacional Mayor de San Marcos
dc.source.none.fl_str_mv Industrial Data; Vol. 20 No. 1 (2017); 51 - 58
Industrial Data; Vol. 20 Núm. 1 (2017); 51 - 58
1810-9993
1560-9146
reponame:Revistas - Universidad Nacional Mayor de San Marcos
instname:Universidad Nacional Mayor de San Marcos
instacron:UNMSM
instname_str Universidad Nacional Mayor de San Marcos
instacron_str UNMSM
institution UNMSM
reponame_str Revistas - Universidad Nacional Mayor de San Marcos
collection Revistas - Universidad Nacional Mayor de San Marcos
repository.name.fl_str_mv
repository.mail.fl_str_mv
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The Loyalty of the Customers of the Hostels of the City of Riobamba- Ecuador
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