Truth and validity of knowledge. Premises for the development of administrative consulting
Descripción del Articulo
This research shows relevant information to get into the current situation of MSMEs in Latin America, regarding the use of digital marketing strategies. The interest in exploring this topic is due to the relevance of the use of digital media, since currently many micro and small businesses are still...
Autores: | , , |
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Formato: | artículo |
Fecha de Publicación: | 2022 |
Institución: | Universidad Nacional Jorge Basadre Grohmann |
Repositorio: | Revistas - Universidad Nacional Jorge Basadre Grohmann |
Lenguaje: | español |
OAI Identifier: | oai:revistas.unjbg.edu.pe:article/1329 |
Enlace del recurso: | https://revistas.unjbg.edu.pe/index.php/eyn/article/view/1329 |
Nivel de acceso: | acceso abierto |
Materia: | Conocimiento científico consultoría administrativa validez cognoscitiva verdad Scientific knowledge management consulting cognitive validity truth |
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dc.title.none.fl_str_mv |
Truth and validity of knowledge. Premises for the development of administrative consulting Verdad y validez del conocimiento. Premisas para la consultoría administrativa. |
title |
Truth and validity of knowledge. Premises for the development of administrative consulting |
spellingShingle |
Truth and validity of knowledge. Premises for the development of administrative consulting Argota Pérez, Yadira Conocimiento científico consultoría administrativa validez cognoscitiva verdad Scientific knowledge management consulting cognitive validity truth |
title_short |
Truth and validity of knowledge. Premises for the development of administrative consulting |
title_full |
Truth and validity of knowledge. Premises for the development of administrative consulting |
title_fullStr |
Truth and validity of knowledge. Premises for the development of administrative consulting |
title_full_unstemmed |
Truth and validity of knowledge. Premises for the development of administrative consulting |
title_sort |
Truth and validity of knowledge. Premises for the development of administrative consulting |
dc.creator.none.fl_str_mv |
Argota Pérez, Yadira Valdivia Rojas, Roger Ovando Condori Catunta, David Josué |
author |
Argota Pérez, Yadira |
author_facet |
Argota Pérez, Yadira Valdivia Rojas, Roger Ovando Condori Catunta, David Josué |
author_role |
author |
author2 |
Valdivia Rojas, Roger Ovando Condori Catunta, David Josué |
author2_role |
author author |
dc.subject.none.fl_str_mv |
Conocimiento científico consultoría administrativa validez cognoscitiva verdad Scientific knowledge management consulting cognitive validity truth |
topic |
Conocimiento científico consultoría administrativa validez cognoscitiva verdad Scientific knowledge management consulting cognitive validity truth |
description |
This research shows relevant information to get into the current situation of MSMEs in Latin America, regarding the use of digital marketing strategies. The interest in exploring this topic is due to the relevance of the use of digital media, since currently many micro and small businesses are still afraid to enter these areas, because they have limited knowledge of their properties and management. This research seeks to promote the continued adoption of these digital tools, by applying appropriate e-marketing solutions to ensure the sustained success of the business over time and thus be prepared to face the challenges of the environment. For the selection of the bibliographic sources different filtering was used, specifying to choose researches according to our study topic that have been published from the year 2016 to the year 2021. At the end of this process, a total of 12 indexed journal articles, 2 undergraduate theses and 1 book were obtained. According to the results found, it can be observed that, in most of the countries analyzed, large companies are the ones that have obtained the best and greatest benefit from digital marketing, on the other hand, micro and small companies have not yet been able to efficiently apply this type of digital tools, due to the degree of ignorance of these and also because of the scarcity of their budget. |
publishDate |
2022 |
dc.date.none.fl_str_mv |
2022-10-24 |
dc.type.none.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
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article |
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publishedVersion |
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https://revistas.unjbg.edu.pe/index.php/eyn/article/view/1329 10.33326/27086062.2022.2.1329 |
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https://revistas.unjbg.edu.pe/index.php/eyn/article/view/1329 |
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10.33326/27086062.2022.2.1329 |
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dc.relation.none.fl_str_mv |
https://revistas.unjbg.edu.pe/index.php/eyn/article/view/1329/1805 https://revistas.unjbg.edu.pe/index.php/eyn/article/view/1329/1890 |
dc.rights.none.fl_str_mv |
https://creativecommons.org/licenses/by/4.0 info:eu-repo/semantics/openAccess |
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https://creativecommons.org/licenses/by/4.0 |
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openAccess |
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application/pdf text/html |
dc.publisher.none.fl_str_mv |
Universidad Nacional Jorge Basadre Grohmann |
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Universidad Nacional Jorge Basadre Grohmann |
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Economía & Negocios; Vol. 4 Núm. 2 (2022): Economía & Negocios: Octubre - Marzo; 319-333 2708-6062 10.33326/27086062.2022.2 reponame:Revistas - Universidad Nacional Jorge Basadre Grohmann instname:Universidad Nacional Jorge Basadre Grohmann instacron:UNJBG |
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Universidad Nacional Jorge Basadre Grohmann |
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UNJBG |
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UNJBG |
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Revistas - Universidad Nacional Jorge Basadre Grohmann |
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Revistas - Universidad Nacional Jorge Basadre Grohmann |
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1845795724338397184 |
spelling |
Truth and validity of knowledge. Premises for the development of administrative consulting Verdad y validez del conocimiento. Premisas para la consultoría administrativa.Argota Pérez, YadiraValdivia Rojas, Roger OvandoCondori Catunta, David JosuéConocimiento científicoconsultoría administrativavalidez cognoscitivaverdadScientific knowledgemanagement consultingcognitive validitytruthThis research shows relevant information to get into the current situation of MSMEs in Latin America, regarding the use of digital marketing strategies. The interest in exploring this topic is due to the relevance of the use of digital media, since currently many micro and small businesses are still afraid to enter these areas, because they have limited knowledge of their properties and management. This research seeks to promote the continued adoption of these digital tools, by applying appropriate e-marketing solutions to ensure the sustained success of the business over time and thus be prepared to face the challenges of the environment. For the selection of the bibliographic sources different filtering was used, specifying to choose researches according to our study topic that have been published from the year 2016 to the year 2021. At the end of this process, a total of 12 indexed journal articles, 2 undergraduate theses and 1 book were obtained. According to the results found, it can be observed that, in most of the countries analyzed, large companies are the ones that have obtained the best and greatest benefit from digital marketing, on the other hand, micro and small companies have not yet been able to efficiently apply this type of digital tools, due to the degree of ignorance of these and also because of the scarcity of their budget.El estudio tiene como objetivo sintetizar las argumentaciones acerca de verdad y conocimiento científico, desde teorías y apuntes de diferentes autores; para referir el proceso de validez del conocimiento como resultado de investigación. A través de tres motores de búsquedas (ScienceDirect, Scopus y SciELO), se realizó una exploración pormenorizada con la ecuación en español e inglés: “verdad”, “validez cognoscitiva”, “conocimiento científico” y “consultoría administrativa”. Se revisaron 29 artículos para el análisis conceptual de las palabras claves, mediante 28 revistas científicas, considerándose el contraste entre la relación de las mismas con la finalidad de construcción de premisas para la instrumentación e implementación de la consultoría administrativa. Pues, a partir del conocimiento empírico, se realiza un análisis para la construcción del conocimiento científico, definiendo las cualidades superiores entre ellos. Se constata la relación del conocimiento con la administración de consultoría empresarial, constituyendo premisas en la gestión del conocimiento, debido a que, los análisis referenciales estudiados constituyen aportes, que permiten al gestor en consultoría administrativa contribuir a la planeación y concepción estratégica, en la gestión integral de los procesos organizacionales. Se concluye con supuestas premisas de aceptar o rechazar, a partir de la necesidad de interacción de diferentes disciplinas para validar conocimiento como fuente originaria para la administración.Universidad Nacional Jorge Basadre Grohmann2022-10-24info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdftext/htmlhttps://revistas.unjbg.edu.pe/index.php/eyn/article/view/132910.33326/27086062.2022.2.1329Economía & Negocios; Vol. 4 Núm. 2 (2022): Economía & Negocios: Octubre - Marzo; 319-3332708-606210.33326/27086062.2022.2reponame:Revistas - Universidad Nacional Jorge Basadre Grohmanninstname:Universidad Nacional Jorge Basadre Grohmanninstacron:UNJBGspahttps://revistas.unjbg.edu.pe/index.php/eyn/article/view/1329/1805https://revistas.unjbg.edu.pe/index.php/eyn/article/view/1329/1890Derechos de autor 2022 Yadira Argota Pérez, Roger Ovando Valdivia Rojas, David Josué Condori Catuntahttps://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessoai:revistas.unjbg.edu.pe:article/13292023-04-29T20:47:22Z |
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13.361153 |
Nota importante:
La información contenida en este registro es de entera responsabilidad de la institución que gestiona el repositorio institucional donde esta contenido este documento o set de datos. El CONCYTEC no se hace responsable por los contenidos (publicaciones y/o datos) accesibles a través del Repositorio Nacional Digital de Ciencia, Tecnología e Innovación de Acceso Abierto (ALICIA).
La información contenida en este registro es de entera responsabilidad de la institución que gestiona el repositorio institucional donde esta contenido este documento o set de datos. El CONCYTEC no se hace responsable por los contenidos (publicaciones y/o datos) accesibles a través del Repositorio Nacional Digital de Ciencia, Tecnología e Innovación de Acceso Abierto (ALICIA).