Truth and validity of knowledge. Premises for the development of administrative consulting

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This research shows relevant information to get into the current situation of MSMEs in Latin America, regarding the use of digital marketing strategies. The interest in exploring this topic is due to the relevance of the use of digital media, since currently many micro and small businesses are still...

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Detalles Bibliográficos
Autores: Argota Pérez, Yadira, Valdivia Rojas, Roger Ovando, Condori Catunta, David Josué
Formato: artículo
Fecha de Publicación:2022
Institución:Universidad Nacional Jorge Basadre Grohmann
Repositorio:Revistas - Universidad Nacional Jorge Basadre Grohmann
Lenguaje:español
OAI Identifier:oai:revistas.unjbg.edu.pe:article/1329
Enlace del recurso:https://revistas.unjbg.edu.pe/index.php/eyn/article/view/1329
Nivel de acceso:acceso abierto
Materia:Conocimiento científico
consultoría administrativa
validez cognoscitiva
verdad
Scientific knowledge
management consulting
cognitive validity
truth
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network_name_str Revistas - Universidad Nacional Jorge Basadre Grohmann
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dc.title.none.fl_str_mv Truth and validity of knowledge. Premises for the development of administrative consulting
Verdad y validez del conocimiento. Premisas para la consultoría administrativa.
title Truth and validity of knowledge. Premises for the development of administrative consulting
spellingShingle Truth and validity of knowledge. Premises for the development of administrative consulting
Argota Pérez, Yadira
Conocimiento científico
consultoría administrativa
validez cognoscitiva
verdad
Scientific knowledge
management consulting
cognitive validity
truth
title_short Truth and validity of knowledge. Premises for the development of administrative consulting
title_full Truth and validity of knowledge. Premises for the development of administrative consulting
title_fullStr Truth and validity of knowledge. Premises for the development of administrative consulting
title_full_unstemmed Truth and validity of knowledge. Premises for the development of administrative consulting
title_sort Truth and validity of knowledge. Premises for the development of administrative consulting
dc.creator.none.fl_str_mv Argota Pérez, Yadira
Valdivia Rojas, Roger Ovando
Condori Catunta, David Josué
author Argota Pérez, Yadira
author_facet Argota Pérez, Yadira
Valdivia Rojas, Roger Ovando
Condori Catunta, David Josué
author_role author
author2 Valdivia Rojas, Roger Ovando
Condori Catunta, David Josué
author2_role author
author
dc.subject.none.fl_str_mv Conocimiento científico
consultoría administrativa
validez cognoscitiva
verdad
Scientific knowledge
management consulting
cognitive validity
truth
topic Conocimiento científico
consultoría administrativa
validez cognoscitiva
verdad
Scientific knowledge
management consulting
cognitive validity
truth
description This research shows relevant information to get into the current situation of MSMEs in Latin America, regarding the use of digital marketing strategies. The interest in exploring this topic is due to the relevance of the use of digital media, since currently many micro and small businesses are still afraid to enter these areas, because they have limited knowledge of their properties and management. This research seeks to promote the continued adoption of these digital tools, by applying appropriate e-marketing solutions to ensure the sustained success of the business over time and thus be prepared to face the challenges of the environment. For the selection of the bibliographic sources different filtering was used, specifying to choose researches according to our study topic that have been published from the year 2016 to the year 2021. At the end of this process, a total of 12 indexed journal articles, 2 undergraduate theses and 1 book were obtained. According to the results found, it can be observed that, in most of the countries analyzed, large companies are the ones that have obtained the best and greatest benefit from digital marketing, on the other hand, micro and small companies have not yet been able to efficiently apply this type of digital tools, due to the degree of ignorance of these and also because of the scarcity of their budget.
publishDate 2022
dc.date.none.fl_str_mv 2022-10-24
dc.type.none.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
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dc.identifier.none.fl_str_mv https://revistas.unjbg.edu.pe/index.php/eyn/article/view/1329
10.33326/27086062.2022.2.1329
url https://revistas.unjbg.edu.pe/index.php/eyn/article/view/1329
identifier_str_mv 10.33326/27086062.2022.2.1329
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language spa
dc.relation.none.fl_str_mv https://revistas.unjbg.edu.pe/index.php/eyn/article/view/1329/1805
https://revistas.unjbg.edu.pe/index.php/eyn/article/view/1329/1890
dc.rights.none.fl_str_mv https://creativecommons.org/licenses/by/4.0
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dc.publisher.none.fl_str_mv Universidad Nacional Jorge Basadre Grohmann
publisher.none.fl_str_mv Universidad Nacional Jorge Basadre Grohmann
dc.source.none.fl_str_mv Economía & Negocios; Vol. 4 Núm. 2 (2022): Economía & Negocios: Octubre - Marzo; 319-333
2708-6062
10.33326/27086062.2022.2
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spelling Truth and validity of knowledge. Premises for the development of administrative consulting Verdad y validez del conocimiento. Premisas para la consultoría administrativa.Argota Pérez, YadiraValdivia Rojas, Roger OvandoCondori Catunta, David JosuéConocimiento científicoconsultoría administrativavalidez cognoscitivaverdadScientific knowledgemanagement consultingcognitive validitytruthThis research shows relevant information to get into the current situation of MSMEs in Latin America, regarding the use of digital marketing strategies. The interest in exploring this topic is due to the relevance of the use of digital media, since currently many micro and small businesses are still afraid to enter these areas, because they have limited knowledge of their properties and management. This research seeks to promote the continued adoption of these digital tools, by applying appropriate e-marketing solutions to ensure the sustained success of the business over time and thus be prepared to face the challenges of the environment. For the selection of the bibliographic sources different filtering was used, specifying to choose researches according to our study topic that have been published from the year 2016 to the year 2021. At the end of this process, a total of 12 indexed journal articles, 2 undergraduate theses and 1 book were obtained. According to the results found, it can be observed that, in most of the countries analyzed, large companies are the ones that have obtained the best and greatest benefit from digital marketing, on the other hand, micro and small companies have not yet been able to efficiently apply this type of digital tools, due to the degree of ignorance of these and also because of the scarcity of their budget.El estudio tiene como objetivo sintetizar las argumentaciones acerca de verdad y conocimiento científico, desde teorías y apuntes de diferentes autores; para referir el proceso de validez del conocimiento como resultado de investigación. A través de tres motores de búsquedas (ScienceDirect, Scopus y SciELO), se realizó una exploración pormenorizada con la ecuación en español e inglés: “verdad”, “validez cognoscitiva”, “conocimiento científico” y “consultoría administrativa”. Se revisaron 29 artículos para el análisis conceptual de las palabras claves, mediante 28 revistas científicas, considerándose el contraste entre la relación de las mismas con la finalidad de construcción de premisas para la instrumentación e implementación de la consultoría administrativa.  Pues, a partir del conocimiento empírico, se realiza un análisis para la construcción del conocimiento científico, definiendo las cualidades superiores entre ellos. Se constata la relación del conocimiento con la administración de consultoría empresarial, constituyendo premisas en la gestión del conocimiento, debido a que, los análisis referenciales estudiados constituyen aportes, que permiten al gestor en consultoría administrativa contribuir a la planeación y concepción estratégica, en la gestión integral de los procesos organizacionales. Se concluye con supuestas premisas de aceptar o rechazar, a partir de la necesidad de interacción de diferentes disciplinas para validar conocimiento como fuente originaria para la administración.Universidad Nacional Jorge Basadre Grohmann2022-10-24info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdftext/htmlhttps://revistas.unjbg.edu.pe/index.php/eyn/article/view/132910.33326/27086062.2022.2.1329Economía & Negocios; Vol. 4 Núm. 2 (2022): Economía & Negocios: Octubre - Marzo; 319-3332708-606210.33326/27086062.2022.2reponame:Revistas - Universidad Nacional Jorge Basadre Grohmanninstname:Universidad Nacional Jorge Basadre Grohmanninstacron:UNJBGspahttps://revistas.unjbg.edu.pe/index.php/eyn/article/view/1329/1805https://revistas.unjbg.edu.pe/index.php/eyn/article/view/1329/1890Derechos de autor 2022 Yadira Argota Pérez, Roger Ovando Valdivia Rojas, David Josué Condori Catuntahttps://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessoai:revistas.unjbg.edu.pe:article/13292023-04-29T20:47:22Z
score 13.361153
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