Business strategies of the Minsa Group

Descripción del Articulo

In Mexico, in the food industry there are thousands of economic units that guarantee internal demand, however, the market is controlled by large companies. The production of corn flour does not escape this reality, since two large participants are identified: Gruma and Minsa. Objective: to analyze t...

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Detalles Bibliográficos
Autores: Cortés-Castellanos, Uriel R., Pérez-Sánchez, Beatriz
Formato: artículo
Fecha de Publicación:2023
Institución:Universidad Nacional Hermilio Valdizan
Repositorio:Revistas - Universidad Nacional Hermilio Valdizán
Lenguaje:español
OAI Identifier:oai:revistas.unheval.edu.pe:article/1866
Enlace del recurso:http://revistas.unheval.edu.pe/index.php/riv/article/view/1866
Nivel de acceso:acceso abierto
Materia:estrategias
Grupo Minsa
industria alimentaria
strategies
Minsa Group
food industry
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spelling Business strategies of the Minsa GroupEstrategias empresariales del Grupo MinsaCortés-Castellanos, Uriel R.Pérez-Sánchez, BeatrizestrategiasGrupo Minsaindustria alimentariastrategiesMinsa Groupfood industryIn Mexico, in the food industry there are thousands of economic units that guarantee internal demand, however, the market is controlled by large companies. The production of corn flour does not escape this reality, since two large participants are identified: Gruma and Minsa. Objective: to analyze the business strategies used by Grupo Minsa to consolidate one of the most important economic groups in the food sector in Mexico. Methods: the methods used were descriptive, as well as historical-analytical; Likewise, primary and secondary sources were consulted, such as Grupo Minsa's annual reports sent to the Mexican Stock Exchange (BMV), scientific articles, books and the company's website. Results: among the strategies used by the company, the following stand out: investments, mergers, acquisitions, divestments and differentiation strategies. Conclusions: Grupo Minsa transitioned from a state company to a private one in the nineties and thanks to the State subsidy it maintained levels of accumulation that allowed it to strengthen its production plant and guarantee its permanence in the market.En México, en la industria alimentaria existen miles de unidades económicas que garantizan la demanda interna, no obstante, el mercado es controlado por las grandes empresas. La producción de harina de maíz no escapa de esta realidad, puesto que se identifican dos grandes participantes: Gruma y Minsa. Objetivo: analizar las estrategias empresariales utilizadas por Grupo Minsa para consolidarse uno de los más importantes grupos económicos en el sector de alimentos en México. Métodos: los métodos empleados fueron el descriptivo, así como el histórico-analítico; asimismo, se consultaron fuentes primarias y secundarias como reportes anuales de Grupo Minsa enviados a la Bolsa Mexicana de Valores (BMV), artículos científicos, libros y la página web de la empresa. Resultados: entre las estrategias empleadas por la empresa, se destacan las: inversiones, fusiones, adquisiciones, desinversiones y estrategias de diferenciación. Conclusiones: Grupo Minsa transitó de empresa estatal a privada en los noventa y gracias a el subsidio del Estado sostuvo niveles de acumulación que le permitieron fortalecer su planta productiva y garantizar su permanencia en el mercado.Universidad Nacional Hermilio Valdizán2023-04-30info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdftext/htmlhttp://revistas.unheval.edu.pe/index.php/riv/article/view/186610.33554/riv.17.2.1866Investigación Valdizana; Vol. 17 No. 2 (2023); 101-108Investigación Valdizana; Vol. 17 Núm. 2 (2023); 101-108Investigación Valdizana; v. 17 n. 2 (2023); 101-1081995-445X1994-1420reponame:Revistas - Universidad Nacional Hermilio Valdizáninstname:Universidad Nacional Hermilio Valdizaninstacron:UNHEVALspahttp://revistas.unheval.edu.pe/index.php/riv/article/view/1866/1642http://revistas.unheval.edu.pe/index.php/riv/article/view/1866/1745Derechos de autor 2023 Uriel R. Cortés-Castellanos, Beatriz Pérez-Sánchezhttp://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessoai:revistas.unheval.edu.pe:article/18662023-10-17T02:57:07Z
dc.title.none.fl_str_mv Business strategies of the Minsa Group
Estrategias empresariales del Grupo Minsa
title Business strategies of the Minsa Group
spellingShingle Business strategies of the Minsa Group
Cortés-Castellanos, Uriel R.
estrategias
Grupo Minsa
industria alimentaria
strategies
Minsa Group
food industry
title_short Business strategies of the Minsa Group
title_full Business strategies of the Minsa Group
title_fullStr Business strategies of the Minsa Group
title_full_unstemmed Business strategies of the Minsa Group
title_sort Business strategies of the Minsa Group
dc.creator.none.fl_str_mv Cortés-Castellanos, Uriel R.
Pérez-Sánchez, Beatriz
author Cortés-Castellanos, Uriel R.
author_facet Cortés-Castellanos, Uriel R.
Pérez-Sánchez, Beatriz
author_role author
author2 Pérez-Sánchez, Beatriz
author2_role author
dc.subject.none.fl_str_mv estrategias
Grupo Minsa
industria alimentaria
strategies
Minsa Group
food industry
topic estrategias
Grupo Minsa
industria alimentaria
strategies
Minsa Group
food industry
description In Mexico, in the food industry there are thousands of economic units that guarantee internal demand, however, the market is controlled by large companies. The production of corn flour does not escape this reality, since two large participants are identified: Gruma and Minsa. Objective: to analyze the business strategies used by Grupo Minsa to consolidate one of the most important economic groups in the food sector in Mexico. Methods: the methods used were descriptive, as well as historical-analytical; Likewise, primary and secondary sources were consulted, such as Grupo Minsa's annual reports sent to the Mexican Stock Exchange (BMV), scientific articles, books and the company's website. Results: among the strategies used by the company, the following stand out: investments, mergers, acquisitions, divestments and differentiation strategies. Conclusions: Grupo Minsa transitioned from a state company to a private one in the nineties and thanks to the State subsidy it maintained levels of accumulation that allowed it to strengthen its production plant and guarantee its permanence in the market.
publishDate 2023
dc.date.none.fl_str_mv 2023-04-30
dc.type.none.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.none.fl_str_mv http://revistas.unheval.edu.pe/index.php/riv/article/view/1866
10.33554/riv.17.2.1866
url http://revistas.unheval.edu.pe/index.php/riv/article/view/1866
identifier_str_mv 10.33554/riv.17.2.1866
dc.language.none.fl_str_mv spa
language spa
dc.relation.none.fl_str_mv http://revistas.unheval.edu.pe/index.php/riv/article/view/1866/1642
http://revistas.unheval.edu.pe/index.php/riv/article/view/1866/1745
dc.rights.none.fl_str_mv Derechos de autor 2023 Uriel R. Cortés-Castellanos, Beatriz Pérez-Sánchez
http://creativecommons.org/licenses/by/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Derechos de autor 2023 Uriel R. Cortés-Castellanos, Beatriz Pérez-Sánchez
http://creativecommons.org/licenses/by/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
text/html
dc.publisher.none.fl_str_mv Universidad Nacional Hermilio Valdizán
publisher.none.fl_str_mv Universidad Nacional Hermilio Valdizán
dc.source.none.fl_str_mv Investigación Valdizana; Vol. 17 No. 2 (2023); 101-108
Investigación Valdizana; Vol. 17 Núm. 2 (2023); 101-108
Investigación Valdizana; v. 17 n. 2 (2023); 101-108
1995-445X
1994-1420
reponame:Revistas - Universidad Nacional Hermilio Valdizán
instname:Universidad Nacional Hermilio Valdizan
instacron:UNHEVAL
instname_str Universidad Nacional Hermilio Valdizan
instacron_str UNHEVAL
institution UNHEVAL
reponame_str Revistas - Universidad Nacional Hermilio Valdizán
collection Revistas - Universidad Nacional Hermilio Valdizán
repository.name.fl_str_mv
repository.mail.fl_str_mv
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score 12.837637
Business strategies of the Minsa Group
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