Dark side behavior and satisfaction in business relationships between companies. Literature review
Descripción del Articulo
Business relationships are essential in relationship marketing since their proper management allows companies to obtain benefits. Different factors can affect these relationships, among which dark side behaviors can be counted. These behaviors include concealing information, opportunism, generating...
| Autor: | |
|---|---|
| Formato: | artículo |
| Fecha de Publicación: | 2022 |
| Institución: | Universidad de Lima |
| Repositorio: | Revistas - Universidad de Lima |
| Lenguaje: | español |
| OAI Identifier: | oai:revistas.ulima.edu.pe:article/5726 |
| Enlace del recurso: | https://revistas.ulima.edu.pe/index.php/Ingenieria_industrial/article/view/5726 |
| Nivel de acceso: | acceso abierto |
| Materia: | business relationships relationship marketing satisfaction B2B marketing dark side behaviour relaciones comerciales mercadeo relacional satisfacción marketing B2B comportamientos del lado oscuro |
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Dark side behavior and satisfaction in business relationships between companies. Literature reviewComportamiento del lado oscuro y satisfacción en las relaciones comerciales entre empresas. Revisión de literaturaAyala-Regalado, Carlos Javierbusiness relationshipsrelationship marketingsatisfactionB2B marketingdark side behaviourrelaciones comercialesmercadeo relacionalsatisfacciónmarketing B2Bcomportamientos del lado oscuroBusiness relationships are essential in relationship marketing since their proper management allows companies to obtain benefits. Different factors can affect these relationships, among which dark side behaviors can be counted. These behaviors include concealing information, opportunism, generating confusion, data sale, deception, disrespect for privacy, and unjustified charges. This study identifies research focused on dark side behaviors and their relationship with satisfaction in business relationships between companies. We systematically reviewed the literature produced between 2010 and 2022 and identified theories, authors, methodologies, limitations of the studies and opportunities for future research.Las relaciones comerciales son un elemento esencial del marketing relacional pues su adecuada gestión permite a las empresas obtener beneficios. Estas relaciones pueden verse afectadas por distintos factores, entre los cuales están los comportamientos del lado oscuro o conductas como el ocultamiento de información, el oportunismo, la intención de generar confusión, la venta de información, el engaño, el irrespeto a la privacidad y los cobros injustificados. El objetivo de este artículo fue identificar investigaciones cuyo enfoque fueran los comportamientos del lado oscuro y su relación con la satisfacción en las relaciones comerciales entre empresas. Para lograr este propósito, se realizó una revisión sistemática de la literatura de documentos redactados en el periodo 2010-2022. Se identificaron teorías, autores, metodologías. Universidad de Lima2022-06-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdftext/htmlhttps://revistas.ulima.edu.pe/index.php/Ingenieria_industrial/article/view/572610.26439/ing.ind2022.n42.5726Ingeniería Industrial; No. 42 (2022); 117-138Ingeniería Industrial; Núm. 42 (2022); 117-1382523-63261025-992910.26439/ing.ind2022.n42reponame:Revistas - Universidad de Limainstname:Universidad de Limainstacron:ULIMAspahttps://revistas.ulima.edu.pe/index.php/Ingenieria_industrial/article/view/5726/5685https://revistas.ulima.edu.pe/index.php/Ingenieria_industrial/article/view/5726/6517https://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessoai:revistas.ulima.edu.pe:article/57262024-10-14T15:36:58Z |
| dc.title.none.fl_str_mv |
Dark side behavior and satisfaction in business relationships between companies. Literature review Comportamiento del lado oscuro y satisfacción en las relaciones comerciales entre empresas. Revisión de literatura |
| title |
Dark side behavior and satisfaction in business relationships between companies. Literature review |
| spellingShingle |
Dark side behavior and satisfaction in business relationships between companies. Literature review Ayala-Regalado, Carlos Javier business relationships relationship marketing satisfaction B2B marketing dark side behaviour relaciones comerciales mercadeo relacional satisfacción marketing B2B comportamientos del lado oscuro |
| title_short |
Dark side behavior and satisfaction in business relationships between companies. Literature review |
| title_full |
Dark side behavior and satisfaction in business relationships between companies. Literature review |
| title_fullStr |
Dark side behavior and satisfaction in business relationships between companies. Literature review |
| title_full_unstemmed |
Dark side behavior and satisfaction in business relationships between companies. Literature review |
| title_sort |
Dark side behavior and satisfaction in business relationships between companies. Literature review |
| dc.creator.none.fl_str_mv |
Ayala-Regalado, Carlos Javier |
| author |
Ayala-Regalado, Carlos Javier |
| author_facet |
Ayala-Regalado, Carlos Javier |
| author_role |
author |
| dc.subject.none.fl_str_mv |
business relationships relationship marketing satisfaction B2B marketing dark side behaviour relaciones comerciales mercadeo relacional satisfacción marketing B2B comportamientos del lado oscuro |
| topic |
business relationships relationship marketing satisfaction B2B marketing dark side behaviour relaciones comerciales mercadeo relacional satisfacción marketing B2B comportamientos del lado oscuro |
| description |
Business relationships are essential in relationship marketing since their proper management allows companies to obtain benefits. Different factors can affect these relationships, among which dark side behaviors can be counted. These behaviors include concealing information, opportunism, generating confusion, data sale, deception, disrespect for privacy, and unjustified charges. This study identifies research focused on dark side behaviors and their relationship with satisfaction in business relationships between companies. We systematically reviewed the literature produced between 2010 and 2022 and identified theories, authors, methodologies, limitations of the studies and opportunities for future research. |
| publishDate |
2022 |
| dc.date.none.fl_str_mv |
2022-06-01 |
| dc.type.none.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
| format |
article |
| status_str |
publishedVersion |
| dc.identifier.none.fl_str_mv |
https://revistas.ulima.edu.pe/index.php/Ingenieria_industrial/article/view/5726 10.26439/ing.ind2022.n42.5726 |
| url |
https://revistas.ulima.edu.pe/index.php/Ingenieria_industrial/article/view/5726 |
| identifier_str_mv |
10.26439/ing.ind2022.n42.5726 |
| dc.language.none.fl_str_mv |
spa |
| language |
spa |
| dc.relation.none.fl_str_mv |
https://revistas.ulima.edu.pe/index.php/Ingenieria_industrial/article/view/5726/5685 https://revistas.ulima.edu.pe/index.php/Ingenieria_industrial/article/view/5726/6517 |
| dc.rights.none.fl_str_mv |
https://creativecommons.org/licenses/by/4.0 info:eu-repo/semantics/openAccess |
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https://creativecommons.org/licenses/by/4.0 |
| eu_rights_str_mv |
openAccess |
| dc.format.none.fl_str_mv |
application/pdf text/html |
| dc.publisher.none.fl_str_mv |
Universidad de Lima |
| publisher.none.fl_str_mv |
Universidad de Lima |
| dc.source.none.fl_str_mv |
Ingeniería Industrial; No. 42 (2022); 117-138 Ingeniería Industrial; Núm. 42 (2022); 117-138 2523-6326 1025-9929 10.26439/ing.ind2022.n42 reponame:Revistas - Universidad de Lima instname:Universidad de Lima instacron:ULIMA |
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Universidad de Lima |
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ULIMA |
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ULIMA |
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Revistas - Universidad de Lima |
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Revistas - Universidad de Lima |
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1844893188713611264 |
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12.615219 |
Nota importante:
La información contenida en este registro es de entera responsabilidad de la institución que gestiona el repositorio institucional donde esta contenido este documento o set de datos. El CONCYTEC no se hace responsable por los contenidos (publicaciones y/o datos) accesibles a través del Repositorio Nacional Digital de Ciencia, Tecnología e Innovación de Acceso Abierto (ALICIA).
La información contenida en este registro es de entera responsabilidad de la institución que gestiona el repositorio institucional donde esta contenido este documento o set de datos. El CONCYTEC no se hace responsable por los contenidos (publicaciones y/o datos) accesibles a través del Repositorio Nacional Digital de Ciencia, Tecnología e Innovación de Acceso Abierto (ALICIA).
