Multimodal discourse analysis of Uruguayan ecoinfluencers on Instagram
Descripción del Articulo
This article presents a multimodal discourse analysis of Uruguayan ecoinfluencers active in one of the most popular social networks in the region from the environmental communication perspective, it attempts to determine which environmentalisms are important in the public digital conversation. Moreo...
| Autores: | , |
|---|---|
| Formato: | artículo |
| Fecha de Publicación: | 2023 |
| Institución: | Universidad de Lima |
| Repositorio: | Revistas - Universidad de Lima |
| Lenguaje: | español inglés |
| OAI Identifier: | oai:ojs.pkp.sfu.ca:article/6141 |
| Enlace del recurso: | https://revistas.ulima.edu.pe/index.php/contratexto/article/view/6141 |
| Nivel de acceso: | acceso abierto |
| Materia: | influencers análisis multimodal comunicación ambiental medio ambiente cambio climático redes sociales multimodal analysis environmental communication environment climate change social networks análise multimodal comunicação ambiental meio ambiente mudanças climáticas redes sociais |
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Multimodal discourse analysis of Uruguayan ecoinfluencers on Instagram Análisis multimodal del discurso de ecoinfluencers uruguayos en Instagram Análise multimodal do discurso de ecoinfluenciadores uruguaios no instagram |
| title |
Multimodal discourse analysis of Uruguayan ecoinfluencers on Instagram |
| spellingShingle |
Multimodal discourse analysis of Uruguayan ecoinfluencers on Instagram Garzón Díaz, Carolina influencers análisis multimodal comunicación ambiental medio ambiente cambio climático redes sociales influencers multimodal analysis environmental communication environment climate change social networks influencers análise multimodal comunicação ambiental meio ambiente mudanças climáticas redes sociais |
| title_short |
Multimodal discourse analysis of Uruguayan ecoinfluencers on Instagram |
| title_full |
Multimodal discourse analysis of Uruguayan ecoinfluencers on Instagram |
| title_fullStr |
Multimodal discourse analysis of Uruguayan ecoinfluencers on Instagram |
| title_full_unstemmed |
Multimodal discourse analysis of Uruguayan ecoinfluencers on Instagram |
| title_sort |
Multimodal discourse analysis of Uruguayan ecoinfluencers on Instagram |
| dc.creator.none.fl_str_mv |
Garzón Díaz, Carolina Gómez Márquez, Victoria Garzón Díaz, Carolina Gómez Márquez, Victoria Garzón Díaz, Carolina Gómez Márquez, Victoria |
| author |
Garzón Díaz, Carolina |
| author_facet |
Garzón Díaz, Carolina Gómez Márquez, Victoria |
| author_role |
author |
| author2 |
Gómez Márquez, Victoria |
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author |
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influencers análisis multimodal comunicación ambiental medio ambiente cambio climático redes sociales influencers multimodal analysis environmental communication environment climate change social networks influencers análise multimodal comunicação ambiental meio ambiente mudanças climáticas redes sociais |
| topic |
influencers análisis multimodal comunicación ambiental medio ambiente cambio climático redes sociales influencers multimodal analysis environmental communication environment climate change social networks influencers análise multimodal comunicação ambiental meio ambiente mudanças climáticas redes sociais |
| description |
This article presents a multimodal discourse analysis of Uruguayan ecoinfluencers active in one of the most popular social networks in the region from the environmental communication perspective, it attempts to determine which environmentalisms are important in the public digital conversation. Moreover, it analyzes the environmental discourse of a sample consisting of 200 Instagram posts from 17 influencers, created between June 2021 and June 2022. The environmental challenges and their possible responses are predominantly located in the individual lifestyle sphere, with consumers as protagonists, and ecoefficiency is considered as the environmentalism that best synthesizes the attitudes and proposed actions. Pollution is the environmental crisis most frequently addressed in these discourses, compared to the limited presence of climate change, and the informative or educational topics are those prevailing in the publications. |
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2023 |
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2023-05-30 |
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info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Evaluado por pares |
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article |
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https://revistas.ulima.edu.pe/index.php/contratexto/article/view/6141 10.26439/contratexto2023.n39.6141 |
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https://revistas.ulima.edu.pe/index.php/contratexto/article/view/6141 |
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10.26439/contratexto2023.n39.6141 |
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spa eng |
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spa eng |
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https://revistas.ulima.edu.pe/index.php/contratexto/article/view/6141/6146 https://revistas.ulima.edu.pe/index.php/contratexto/article/view/6141/6147 https://revistas.ulima.edu.pe/index.php/contratexto/article/view/6141/6321 https://revistas.ulima.edu.pe/index.php/contratexto/article/view/6141/6324 |
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info:eu-repo/semantics/openAccess |
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openAccess |
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application/pdf text/html application/pdf text/html |
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Universidad de Lima. Facultad de Comunicación |
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Universidad de Lima. Facultad de Comunicación |
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Contratexto; No. 039 (2023): Evolution of digital narratives for communication and journalism; 119-140 Contratexto; Núm. 039 (2023): Evolución de las narrativas digitales para la comunicación y el periodismo; 119-140 Contratexto; n. 039 (2023): Evolução das narrativas digitais para comunicação e jornalismo; 119-140 1993-4904 1025-9945 10.26439/contratexto2023.n39 reponame:Revistas - Universidad de Lima instname:Universidad de Lima instacron:ULIMA |
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Multimodal discourse analysis of Uruguayan ecoinfluencers on InstagramAnálisis multimodal del discurso de ecoinfluencers uruguayos en InstagramAnálise multimodal do discurso de ecoinfluenciadores uruguaios no instagramGarzón Díaz, CarolinaGómez Márquez, VictoriaGarzón Díaz, CarolinaGómez Márquez, VictoriaGarzón Díaz, CarolinaGómez Márquez, Victoriainfluencersanálisis multimodalcomunicación ambientalmedio ambientecambio climáticoredes socialesinfluencersmultimodal analysisenvironmental communicationenvironmentclimate changesocial networksinfluencersanálise multimodalcomunicação ambientalmeio ambientemudanças climáticasredes sociaisThis article presents a multimodal discourse analysis of Uruguayan ecoinfluencers active in one of the most popular social networks in the region from the environmental communication perspective, it attempts to determine which environmentalisms are important in the public digital conversation. Moreover, it analyzes the environmental discourse of a sample consisting of 200 Instagram posts from 17 influencers, created between June 2021 and June 2022. The environmental challenges and their possible responses are predominantly located in the individual lifestyle sphere, with consumers as protagonists, and ecoefficiency is considered as the environmentalism that best synthesizes the attitudes and proposed actions. Pollution is the environmental crisis most frequently addressed in these discourses, compared to the limited presence of climate change, and the informative or educational topics are those prevailing in the publications.El artículo presenta un análisis multimodal del discurso de ecoinfluencers uruguayos con actividad en una de las redes sociales más populares en la región (Instagram). Desde la perspectiva de la comunicación ambiental, atenta a qué ecologismos toman relevancia en la conversación pública digital, se analiza el discurso ambiental de una muestra de 200 publicaciones de diecisiete influencers creadas entre junio del 2021 y junio del 2022. Los desafíos ambientales y las respuestas posibles se ubican predominantemente en la esfera del estilo de vida individual, con los consumidores como protagonistas y a la ecoeficiencia como el ecologismo que mejor sintetiza las actitudes y acciones propuestas. La contaminación es la crisis ambiental con más presencia en estos discursos frente a una presencia acotada del cambio climático y el tratamiento informativo o educativo es el que predomina en las publicaciones.O artigo apresenta uma análise multimodal do discurso de ecoinfluencers uruguaios ativos em uma das redes sociais mais populares da região. A partir da perspectiva da comunicação ambiental que foca nos ecologismos relevantes na conversa pública digital, analisa-se o discurso ambiental de uma amostra de 200 postagens no Instagram de 17 influencers, criadas entre junho de 2021 e junho de 2022. Desafios ambientais e as possíveis respostas localizam-se predominantemente na esfera do estilo de vida individual, tendo como protagonistas os consumidores, e a ecoeficiência como o ecologismo que melhor sintetiza as atitudes e ações propostas. A poluição é a crise ambiental com maior presença nesses discursos, em comparação com a presença limitada das mudanças climáticas, bem como o tratamento informativo ou educativo é o que predomina nas publicações.Universidad de Lima. Facultad de Comunicación2023-05-30info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionEvaluado por paresapplication/pdftext/htmlapplication/pdftext/htmlhttps://revistas.ulima.edu.pe/index.php/contratexto/article/view/614110.26439/contratexto2023.n39.6141Contratexto; No. 039 (2023): Evolution of digital narratives for communication and journalism; 119-140Contratexto; Núm. 039 (2023): Evolución de las narrativas digitales para la comunicación y el periodismo; 119-140Contratexto; n. 039 (2023): Evolução das narrativas digitais para comunicação e jornalismo; 119-1401993-49041025-994510.26439/contratexto2023.n39reponame:Revistas - Universidad de Limainstname:Universidad de Limainstacron:ULIMAspaenghttps://revistas.ulima.edu.pe/index.php/contratexto/article/view/6141/6146https://revistas.ulima.edu.pe/index.php/contratexto/article/view/6141/6147https://revistas.ulima.edu.pe/index.php/contratexto/article/view/6141/6321https://revistas.ulima.edu.pe/index.php/contratexto/article/view/6141/6324info:eu-repo/semantics/openAccessoai:ojs.pkp.sfu.ca:article/61412023-12-14T12:35:37Z |
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13.905282 |
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La información contenida en este registro es de entera responsabilidad de la institución que gestiona el repositorio institucional donde esta contenido este documento o set de datos. El CONCYTEC no se hace responsable por los contenidos (publicaciones y/o datos) accesibles a través del Repositorio Nacional Digital de Ciencia, Tecnología e Innovación de Acceso Abierto (ALICIA).
La información contenida en este registro es de entera responsabilidad de la institución que gestiona el repositorio institucional donde esta contenido este documento o set de datos. El CONCYTEC no se hace responsable por los contenidos (publicaciones y/o datos) accesibles a través del Repositorio Nacional Digital de Ciencia, Tecnología e Innovación de Acceso Abierto (ALICIA).
