National Identity and appreciation for sustainable practices in social and commercial entrepreneurs in Lima

• Autores: Vera Ruiz, Angela, Espinosa Pezzia, Agustín, Prialé Valle, María Angela, Llanco Gonzales, Cesar
• Formato: artículo
• Fecha de Publicación: 2022
• Institución: Pontificia Universidad Católica del Perú
• Repositorio: Revistas - Pontificia Universidad Católica del Perú
• Lenguaje: español
• OAI Identifier: oai:revistaspuc:article/25510
• Enlace del recurso: http://revistas.pucp.edu.pe/index.php/psicologia/article/view/25510
• Nivel de acceso: acceso abierto
• Materia: National identity; Self-stereotypes; Sustainability; Social entrepreneurship; Identidad nacional; Auto estereotipos; Sostenibilidad; Emprendimiento social; Identité nationale; Stéréotypes de soi; Durabilité; Entrepreneuriat social; Identidade nacional; Autoestereótipos; Sustentabilidade; Empreendedorismo social

This comparative-correlational study aims to analyze and compare the relationship between appreciation for sustainable practices (APS) and national identity in two groups of social (n=135) and commercial (n=198) entrepreneurs in Lima-Peru. The results show that social entrepreneurs have higher APS and perceive Peruvians as warmer, more competent, and more moral than commercial entrepreneurs. Self-stereotype of competence and identification with the country explain APS significantly only significant in commercial entre-preneurs. The study analyzes little-explored psychosocial variables for the entrepreneurial phenomenon, proposing strategies to improve sustainability activities in entrepreneurs who do not have a explicit social orientation.