Estratégia de distribución del pisco peruano en el mercado de Estados Unidos: el caso de Texas

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In this piece, the distribution channels for pisco –Peruvian fi rst press grape brandy– in the United States liquor market are evaluated in order to design entry and commercialization strategies for this product, focusing specifi cally on the state of Texas. To meet this objective, studies are condu...

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Detalles Bibliográficos
Autores: Lama, Natali, Martínez, Anahí, Rosado, Richard
Formato: artículo
Fecha de Publicación:2007
Institución:Universidad ESAN
Repositorio:Revistas - Universidad ESAN
Lenguaje:inglés
OAI Identifier:oai:ojs.pkp.sfu.ca:article/330
Enlace del recurso:https://revistas.esan.edu.pe/index.php/jefas/article/view/330
Nivel de acceso:acceso abierto
Materia:distribution
channels
strategy
exportation
pisco
United States
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spelling Estratégia de distribución del pisco peruano en el mercado de Estados Unidos: el caso de TexasLama, Natali Martínez, Anahí Rosado, Richard distributionchannelsstrategyexportationpiscoUnited StatesIn this piece, the distribution channels for pisco –Peruvian fi rst press grape brandy– in the United States liquor market are evaluated in order to design entry and commercialization strategies for this product, focusing specifi cally on the state of Texas. To meet this objective, studies are conducted for the size of the spirited drinks market, the characteristics and trends of consumption, the size and characteristics of the export supply, commercialization strategies being used by current exporters, as well as legal and tax considerations that regulate the commercialization of liquor in the US. Finally, the distribution chain is analyzed, from the costs structure to the benefi ts and margins per participant. The investigation covered statistical data, fi eld investigations for destination markets, interviews with American experts, product testing and pattern studies on the behavior of exporters’ clusters, among other aspects.Universidad ESAN2007-06-30info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionPeer-reviewed Articleapplication/pdfhttps://revistas.esan.edu.pe/index.php/jefas/article/view/330Journal of Economics, Finance and Administrative Science; Vol. 12 No. 22 (2007): January - June (Cuadernos de difusión); 111-127Journal of Economics, Finance and Administrative Science; Vol. 12 Núm. 22 (2007): January - June (Cuadernos de difusión); 111-1272218-06482077-1886reponame:Revistas - Universidad ESANinstname:Universidad ESANinstacron:ESANenghttps://revistas.esan.edu.pe/index.php/jefas/article/view/330/207Copyright (c) 2021 Journal of Economics, Finance and Administrative Sciencehttps://creativecommons.org/licenses/by/4.0/info:eu-repo/semantics/openAccessoai:ojs.pkp.sfu.ca:article/3302021-09-14T18:57:26Z
dc.title.none.fl_str_mv Estratégia de distribución del pisco peruano en el mercado de Estados Unidos: el caso de Texas
title Estratégia de distribución del pisco peruano en el mercado de Estados Unidos: el caso de Texas
spellingShingle Estratégia de distribución del pisco peruano en el mercado de Estados Unidos: el caso de Texas
Lama, Natali
distribution
channels
strategy
exportation
pisco
United States
title_short Estratégia de distribución del pisco peruano en el mercado de Estados Unidos: el caso de Texas
title_full Estratégia de distribución del pisco peruano en el mercado de Estados Unidos: el caso de Texas
title_fullStr Estratégia de distribución del pisco peruano en el mercado de Estados Unidos: el caso de Texas
title_full_unstemmed Estratégia de distribución del pisco peruano en el mercado de Estados Unidos: el caso de Texas
title_sort Estratégia de distribución del pisco peruano en el mercado de Estados Unidos: el caso de Texas
dc.creator.none.fl_str_mv Lama, Natali
Martínez, Anahí
Rosado, Richard
author Lama, Natali
author_facet Lama, Natali
Martínez, Anahí
Rosado, Richard
author_role author
author2 Martínez, Anahí
Rosado, Richard
author2_role author
author
dc.subject.none.fl_str_mv distribution
channels
strategy
exportation
pisco
United States
topic distribution
channels
strategy
exportation
pisco
United States
description In this piece, the distribution channels for pisco –Peruvian fi rst press grape brandy– in the United States liquor market are evaluated in order to design entry and commercialization strategies for this product, focusing specifi cally on the state of Texas. To meet this objective, studies are conducted for the size of the spirited drinks market, the characteristics and trends of consumption, the size and characteristics of the export supply, commercialization strategies being used by current exporters, as well as legal and tax considerations that regulate the commercialization of liquor in the US. Finally, the distribution chain is analyzed, from the costs structure to the benefi ts and margins per participant. The investigation covered statistical data, fi eld investigations for destination markets, interviews with American experts, product testing and pattern studies on the behavior of exporters’ clusters, among other aspects.
publishDate 2007
dc.date.none.fl_str_mv 2007-06-30
dc.type.none.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
format article
status_str publishedVersion
dc.identifier.none.fl_str_mv https://revistas.esan.edu.pe/index.php/jefas/article/view/330
url https://revistas.esan.edu.pe/index.php/jefas/article/view/330
dc.language.none.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv https://revistas.esan.edu.pe/index.php/jefas/article/view/330/207
dc.rights.none.fl_str_mv Copyright (c) 2021 Journal of Economics, Finance and Administrative Science
https://creativecommons.org/licenses/by/4.0/
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2021 Journal of Economics, Finance and Administrative Science
https://creativecommons.org/licenses/by/4.0/
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidad ESAN
publisher.none.fl_str_mv Universidad ESAN
dc.source.none.fl_str_mv Journal of Economics, Finance and Administrative Science; Vol. 12 No. 22 (2007): January - June (Cuadernos de difusión); 111-127
Journal of Economics, Finance and Administrative Science; Vol. 12 Núm. 22 (2007): January - June (Cuadernos de difusión); 111-127
2218-0648
2077-1886
reponame:Revistas - Universidad ESAN
instname:Universidad ESAN
instacron:ESAN
instname_str Universidad ESAN
instacron_str ESAN
institution ESAN
reponame_str Revistas - Universidad ESAN
collection Revistas - Universidad ESAN
repository.name.fl_str_mv
repository.mail.fl_str_mv
_version_ 1845609984201588736
score 12.737957
Estratégia de distribución del pisco peruano en el mercado de Estados Unidos: el caso de Texas
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