Like or follow: Analysis of the communication of Corporate Social Responsibility practices through Social Media
Descripción del Articulo
Corporate Social Responsibility (CSR) can be defined as a responsible way of doing business and the impact these operations have in the economy, the society and the environment. Nowadays, companies use different avenues to communicate CSR initiatives. Social Media platforms are one of the important...
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| Formato: | artículo |
| Fecha de Publicación: | 2013 |
| Institución: | Universidad de San Martín de Porres |
| Repositorio: | Correspondencias & Análisis |
| Lenguaje: | español |
| OAI Identifier: | oai:ojs2.ojs.correspondenciasyanalisis.com:article/235 |
| Enlace del recurso: | http://ojs.correspondenciasyanalisis.com/index.php/Journalcya/article/view/235 |
| Nivel de acceso: | acceso abierto |
| Materia: | Responsabilidad social corporativa Medios sociales Comunicación organizacional Relaciones Públicas Grupos de interés |
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Like or follow: Analysis of the communication of Corporate Social Responsibility practices through Social Media Me gusta o te sigo: Análisis de la comunicación de prácticas de Responsabilidad Social Corporativa a través de los medios sociales |
| title |
Like or follow: Analysis of the communication of Corporate Social Responsibility practices through Social Media |
| spellingShingle |
Like or follow: Analysis of the communication of Corporate Social Responsibility practices through Social Media Gómez Vásquez, Lina Responsabilidad social corporativa Medios sociales Comunicación organizacional Relaciones Públicas Grupos de interés |
| title_short |
Like or follow: Analysis of the communication of Corporate Social Responsibility practices through Social Media |
| title_full |
Like or follow: Analysis of the communication of Corporate Social Responsibility practices through Social Media |
| title_fullStr |
Like or follow: Analysis of the communication of Corporate Social Responsibility practices through Social Media |
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Like or follow: Analysis of the communication of Corporate Social Responsibility practices through Social Media |
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Like or follow: Analysis of the communication of Corporate Social Responsibility practices through Social Media |
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Gómez Vásquez, Lina |
| author |
Gómez Vásquez, Lina |
| author_facet |
Gómez Vásquez, Lina |
| author_role |
author |
| dc.subject.none.fl_str_mv |
Responsabilidad social corporativa Medios sociales Comunicación organizacional Relaciones Públicas Grupos de interés |
| topic |
Responsabilidad social corporativa Medios sociales Comunicación organizacional Relaciones Públicas Grupos de interés |
| description |
Corporate Social Responsibility (CSR) can be defined as a responsible way of doing business and the impact these operations have in the economy, the society and the environment. Nowadays, companies use different avenues to communicate CSR initiatives. Social Media platforms are one of the important resources to communicate CSR. This paper performs an empirical analysis of frequency, content, and feedback of CSR messages presented on social platforms (Facebook and Twitter) of 50 companies from the Fortune Magazine. Results showed that in spite of the great resources available for CSR online communication, companies are still in its infancy in promoting a two-way communication process. In order to resolve this problem, this paper proposes a theoretical framework for CSR communication through social media. |
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2013 |
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2013-11-25 |
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info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
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article |
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http://ojs.correspondenciasyanalisis.com/index.php/Journalcya/article/view/235 10.24265/cian.2013.n3.04 |
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http://ojs.correspondenciasyanalisis.com/index.php/Journalcya/article/view/235 |
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10.24265/cian.2013.n3.04 |
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http://ojs.correspondenciasyanalisis.com/index.php/Journalcya/article/view/235/213 http://ojs.correspondenciasyanalisis.com/index.php/Journalcya/article/view/235/361 /*ref*/Bakan, J. (2004). The Corporation. The pathological pursuit of profit and power. Nueva York: Free Press. /*ref*/Barnes, N. y Mattson, E. (2010). “The Fortune 500 and Social Media: A Longitudinal Study of Blogging and Twitter usage by America’s Largest Companies”. Extraída el 15/V/2011 desde http://es.scribd.com/doc/-42208757/The-Fortune-500-and-Social-Media-A-Longitudinal-Study-of-Blogging-Twitter-and-Facebook-Usage-by-America-s-Largest-Companies-By-Nora-Garim-Barnes /*ref*/Basil, D. y Erlandson, J. (2008). “Corporate Social Responsibility website representations: A longitudinal study of internal and external self-presentations”. Journal of Marketing Communications, vol. 14, núm. 2, pp. 125-137. /*ref*/Birth, G. y otros (2008). “Communicating CSR: practices among Switzerland’s top 300 companies”. Corporate Communications: An International Journal, vol. 13, núm. 2, pp. 182-196. /*ref*/Boyd, D. (2009). “Social media is here to stay... Now what?” Extraída el 25/IV/2011 desde http://www.danah.org/papers/talks/MSRTech-Fest2009.html /*ref*/Burkhardt, P. (2009). “Social Software Trends in Business: Introduction”, pp. 3180-3195. En Tiako, P. (ed.). Software Applications: Concepts, Methodologies, Tools, and Application. Pennsylvania: Information Science Reference. /*ref*/Capriotti, P. y Moreno, A. (2007). “Corporate citizenship and public relations: The importance and interactivity of social responsibility issues on corporate websites”. Public Relations Review, vol. 33, núm. 1, pp. 84-91. /*ref*/Carroll, A. (1999). “Corporate Social Responsibility: Evolution of a Definitional Construct”. Business and Society, vol. 38, núm. 3, pp. 268-295. /*ref*/Carroll, A. y Shabana, K. (2010). “The Business Case for Corporate Social Responsibility: A Review of Concepts, Research, and Practice”. International Journal of Management Reviews, vol. 12, núm. 1, pp. 85-105. /*ref*/Chaudhri, V. y Wang, J. (2007). “Communicating Corporate Social Responsibility on the Internet. A Case Study of the Top 100 Information Technology Companies in India”. Management Communication Quarterly, vol. 21, núm. 2, pp. 232-247. /*ref*/Christensen, L. y Cheney, G. (2000). “Self-absorption and self-seduction in the corporate identity game”, pp. 246-270. En Hatch, M.; Schultz, M. y Larsen, M. (eds.). The Expressive Organization. Oxford: Oxford University Press. /*ref*/CNN Money (2010). “World’s Most Admired Companies”. Extraída el 6/VIII/2013 desde http://money.cnn.com/magazines/fortune/mostadmired/2010/full_list/ /*ref*/Crowther, D. (2002) . “The psychoanalysis of on-line reporting”, pp. 130-148. En Holmes, L.; Grieco, M. y Hosking, D. (eds.). Distributed technology, distributed leadership, distributed identity, distributed discourse: organizing in an information age. Aldershot: Ashgate. /*ref*/Crowther, D. y Aras, G. (2008). Corporate Social Responsibility. Copenhagen: Ventus Publishing ApS. Extraída el 12/IX/2013 desde http://www.kantakji.com/fiqh/Files/Companies/z126.pdf /*ref*/Dahlsrud, A. (2008). “How corporate social responsibility is defined: an analysis of 37 definitions”. Corporate Social Responsibility and Environmental Management, vol. 15, núm. 1, pp. 1-13. /*ref*/Dawkins, J. (2005). “Corporate Responsibility: the Communication Challenge”. Journal of Communication Management, vol. 9, núm. 2, pp. 108-119. /*ref*/De la Cuesta González, M. y Valor Martínez, C. (2004). “Fostering Corporate Social Responsibility through Public Initiative: From the EU to the Spanish Case”. Journal of Business Ethics, vol. 55, núm. 3, pp. 275-293. /*ref*/De la Cuesta González, M.; Valor Martínez, C. y Kreisler Merino, I. (2003). “Promoción institucional de la Responsabilidad Social Corporativa, Iniciativas internacionales y nacionales”. Boletín Económico de ICE, núm. 2779, pp. 9-20. /*ref*/Du, S.; Bhattacharya, C. y Sen, S. (2010). “Maximizing Business Returns to Corporate Social Responsibility (CSR): The Role of CSR Communication”. International Journal of Management Reviews, vol. 12, núm. 1, pp. 8-19. /*ref*/Esrock, S. y Leichty, G. (1998). “Social Responsibility and Corporate Web Pages: Self-Presentation or Agenda Setting?” Public Relations Review, vol. 24, núm. 3, pp. 305-319. /*ref*/Facebook Newsroom (2013). “Key Facts”. Extraída el 6/VIII/2013 desde http://newsroom.fb.com/content/default.aspx?NewsAreaId=22 /*ref*/Fieseler, C.; Fleck, M. y Meckel, M. (2010). “Corporate Social Responsibility in the blogosphere”. Journal of Business Ethics, vol. 91, núm. 4, pp. 599-614. /*ref*/Garriga, E. y Melé, D. (2004). “Corporate Social Responsibility Theories: Mapping the Territory”. Journal of Business Ethics, vol. 53, núms. 1-2, pp. 51-71. /*ref*/Gómez, L. y Chalmeta, R. (2011). “Corporate Responsibility in US corporate websites: A pilot study”. Public Relations Review, vol. 3, núm. 1, pp. 93-95. /*ref*/Grunig, J. y Hunt, T. (1984). Managing Public Relations. Orlando: Harcourt Brace Jovanich. /*ref*/Hearn, G.; Foth, M. y Gray, H. (2009). “Applications and implementations of new media in corporate communications. An action research approach”. Corporate Communications: An International Journal, vol. 14, núm. 1, pp. 49-61. /*ref*/Hughes, A. y Palen, L. (2009). “Twitter Adoption and Use in Mass Convergence and Emergency Events”. International Journal of Emergency Management, vol. 6, núms. 3-4, pp. 248-260. /*ref*/Ihlen, O.; Barlett, J. y May, S. (2011). “Corporate Social Responsibility and Communication”, pp. 3-22. En Ihlen, O.; Barlett, J. y May S. (eds.). The Handbook of Communication and Corporate Social Responsibility. Oxford: Wiley-Blackwell. /*ref*/Isenmann, R. (2006). “CSR Online: Internet Based Communication”, pp. 246-253. En Jonker, J. y De White, M. (eds.). Management Models for Corporate Social Responsibility. Berlín: Springer. /*ref*/Kim, S.; Park. J. y Wertz, E. (2010). “Expectations gaps between stakeholders and web-based corporate public relations efforts: Focusing on Fortune 500 corporate websites”. Public Relations Review, vol. 36, núm. 3, pp. 215-221. /*ref*/Lovejoy, K. y Saxton, G. (2012). “Information, Community, and Action: How Nonprofit Organizations Use Social Media”. Journal of Computer-Mediated Communication, vol. 17, núm. 3, pp. 337-353. /*ref*/Lundquist (2010, octubre). “CSR Online Awards Survey 2010: Time to get real-time and personal”. Extraída el 20/IV/2011 desde http://www.lundquist.it/research/ /*ref*/Mangold, G. y Faulds, D. (2009). “Social media: the new hybrid element of the promotion mix”. Business Horizons, núm. 52, pp. 357-365. /*ref*/Morsing, M. y Schultz, M. (2006). “Corporate Social Responsibility Communication: Stakeholder Information, Response, and Involvement Strategies”. Journal of Business Ethics, vol. 15, núm. 4, pp. 323-388. /*ref*/Morsing, M.; Schultz, M. y Nielsen, K. (2008). “The ‘Catch 22’ of communicating CSR: Findings from a Danish study”. Journal of Marketing Communications, vol. 14, núm. 2, pp. 97-111. /*ref*/Orjuela Córdoba, S. (2011). “La Comunicación en la gestión de la Responsabilidad Social Empresarial”. Correspondencias & Análisis, núm. 1, pp. 137-156. /*ref*/Rybalko, S. y Seltzer, T. (2010). “Dialogic communication in 140 characters or less: How Fortune 500 companies engage stakeholders using Twitter”. Public Relations Review, vol. 36, núm. 4, pp. 336-341. /*ref*/Schneider, A.; Stieglitz, S. y Lattemann, C. (2007, noviembre 8). “Social Software as an Instrument of CSR”. Ponencia presentada en la Conferencia de ICT, Transparency and Social Responsibility. Lisboa. /*ref*/Smith, C. (2011, marzo 14). “Twitter User Statistics Show Stunning Growth, The Huffington Post”. Extraída 28/IV/2011 desde http://www.huffingtonpost.com/2011/03/14/twitteruser-statistics_n_835581.html /*ref*/Tang, L. y Li, H. (2009). “Corporate social responsibility communication of Chinese and global corporations in China”. Public Relations Review, núm. 35, pp. 199-212. /*ref*/Thackeray, R. y otros (2008). “Enhancing promotional strategies within social marketing programs: use of Web 2.0 social media”. Health Promotion Practice, vol. 9, núm. 4, pp. 338-343. /*ref*/Van Marrewijk, M. (2003). “Concepts and Definitions of CSR and Corporate Sustainability: Between Agency and Communion”. Journal of Business Ethics, vol. 44, núms. 2-3, pp. 95-105. /*ref*/Wanderley, L. y otros (2008). “CSR Information Disclosure on the Web: A Context-Based Approach Analyzing the Influence of Country of Origin and Industry Sector”. Journal of Business Ethics, vol. 82, núm. 2, pp. 369-378. /*ref*/Waters, R. y otros (2009). “Engaging stakeholders through social networking: How nonprofits organizations are using Facebook”. Public Relations Review, vol. 35, núm. 2, pp. 102-106. |
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Derechos de autor 2013 Lina Gómez Vásquez http://creativecommons.org/licenses/by-nc-sa/4.0 info:eu-repo/semantics/openAccess |
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Derechos de autor 2013 Lina Gómez Vásquez http://creativecommons.org/licenses/by-nc-sa/4.0 |
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Like or follow: Analysis of the communication of Corporate Social Responsibility practices through Social MediaMe gusta o te sigo: Análisis de la comunicación de prácticas de Responsabilidad Social Corporativa a través de los medios socialesGómez Vásquez, LinaResponsabilidad social corporativaMedios socialesComunicación organizacionalRelaciones PúblicasGrupos de interésCorporate Social Responsibility (CSR) can be defined as a responsible way of doing business and the impact these operations have in the economy, the society and the environment. Nowadays, companies use different avenues to communicate CSR initiatives. Social Media platforms are one of the important resources to communicate CSR. This paper performs an empirical analysis of frequency, content, and feedback of CSR messages presented on social platforms (Facebook and Twitter) of 50 companies from the Fortune Magazine. Results showed that in spite of the great resources available for CSR online communication, companies are still in its infancy in promoting a two-way communication process. In order to resolve this problem, this paper proposes a theoretical framework for CSR communication through social media.La Responsabilidad Social Corporativa (RSC) puede definirse como una ges-tión responsable sobre el manejo de las operaciones de las empresas y su impacto en la economía, la sociedad y al medioambiente. En la actualidad existen diferentes herramien-tas para la comunicación de la RSC, siendo los medios sociales una de las plataformas de comunicación más importantes. Este artículo realiza un análisis empírico de la frecuencia, contenido y retroalimentación de mensajes de RSC en los perfiles sociales (Facebook y Twitter) de 50 compañías pertenecientes a la revista Fortune. Los resultados indican que las organizaciones no están promoviendo procesos de comunicación de doble vía en RSC, a pesar de los recursos interactivos que los medios sociales proveen para la comunicación en línea de la RSC. Para resolver este problema, en este artículo se propone un marco con-ceptual para la adecuada comunicación de la RSC en los medios sociales.Universidad San Martín de Porres. Escuela Profesional de Ciencias de la Comunicación. Instituto de Investigación2013-11-25info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdftext/htmlhttp://ojs.correspondenciasyanalisis.com/index.php/Journalcya/article/view/23510.24265/cian.2013.n3.04Correspondences & Analysis; No 3 (2013): Correspondences & analysis N°3 2013 (january - december); 89-109Correspondencias & análisis; Núm. 3 (2013): Correspondencias & análisis N°3 2013 (enero - diciembre); 89-1092304-22652224-235Xreponame:Correspondencias & Análisisinstname:Universidad de San Martín de Porresinstacron:USMPspahttp://ojs.correspondenciasyanalisis.com/index.php/Journalcya/article/view/235/213http://ojs.correspondenciasyanalisis.com/index.php/Journalcya/article/view/235/361/*ref*/Bakan, J. (2004). The Corporation. The pathological pursuit of profit and power. Nueva York: Free Press./*ref*/Barnes, N. y Mattson, E. (2010). “The Fortune 500 and Social Media: A Longitudinal Study of Blogging and Twitter usage by America’s Largest Companies”. Extraída el 15/V/2011 desde http://es.scribd.com/doc/-42208757/The-Fortune-500-and-Social-Media-A-Longitudinal-Study-of-Blogging-Twitter-and-Facebook-Usage-by-America-s-Largest-Companies-By-Nora-Garim-Barnes/*ref*/Basil, D. y Erlandson, J. (2008). “Corporate Social Responsibility website representations: A longitudinal study of internal and external self-presentations”. Journal of Marketing Communications, vol. 14, núm. 2, pp. 125-137./*ref*/Birth, G. y otros (2008). “Communicating CSR: practices among Switzerland’s top 300 companies”. Corporate Communications: An International Journal, vol. 13, núm. 2, pp. 182-196./*ref*/Boyd, D. (2009). “Social media is here to stay... Now what?” Extraída el 25/IV/2011 desde http://www.danah.org/papers/talks/MSRTech-Fest2009.html/*ref*/Burkhardt, P. (2009). “Social Software Trends in Business: Introduction”, pp. 3180-3195. En Tiako, P. (ed.). Software Applications: Concepts, Methodologies, Tools, and Application. Pennsylvania: Information Science Reference./*ref*/Capriotti, P. y Moreno, A. (2007). “Corporate citizenship and public relations: The importance and interactivity of social responsibility issues on corporate websites”. Public Relations Review, vol. 33, núm. 1, pp. 84-91./*ref*/Carroll, A. (1999). “Corporate Social Responsibility: Evolution of a Definitional Construct”. Business and Society, vol. 38, núm. 3, pp. 268-295./*ref*/Carroll, A. y Shabana, K. (2010). “The Business Case for Corporate Social Responsibility: A Review of Concepts, Research, and Practice”. International Journal of Management Reviews, vol. 12, núm. 1, pp. 85-105./*ref*/Chaudhri, V. y Wang, J. (2007). “Communicating Corporate Social Responsibility on the Internet. A Case Study of the Top 100 Information Technology Companies in India”. Management Communication Quarterly, vol. 21, núm. 2, pp. 232-247./*ref*/Christensen, L. y Cheney, G. (2000). “Self-absorption and self-seduction in the corporate identity game”, pp. 246-270. En Hatch, M.; Schultz, M. y Larsen, M. (eds.). The Expressive Organization. Oxford: Oxford University Press./*ref*/CNN Money (2010). “World’s Most Admired Companies”. Extraída el 6/VIII/2013 desde http://money.cnn.com/magazines/fortune/mostadmired/2010/full_list//*ref*/Crowther, D. (2002) . “The psychoanalysis of on-line reporting”, pp. 130-148. En Holmes, L.; Grieco, M. y Hosking, D. (eds.). Distributed technology, distributed leadership, distributed identity, distributed discourse: organizing in an information age. Aldershot: Ashgate./*ref*/Crowther, D. y Aras, G. (2008). Corporate Social Responsibility. Copenhagen: Ventus Publishing ApS. Extraída el 12/IX/2013 desde http://www.kantakji.com/fiqh/Files/Companies/z126.pdf/*ref*/Dahlsrud, A. (2008). “How corporate social responsibility is defined: an analysis of 37 definitions”. Corporate Social Responsibility and Environmental Management, vol. 15, núm. 1, pp. 1-13./*ref*/Dawkins, J. (2005). “Corporate Responsibility: the Communication Challenge”. Journal of Communication Management, vol. 9, núm. 2, pp. 108-119./*ref*/De la Cuesta González, M. y Valor Martínez, C. (2004). “Fostering Corporate Social Responsibility through Public Initiative: From the EU to the Spanish Case”. Journal of Business Ethics, vol. 55, núm. 3, pp. 275-293./*ref*/De la Cuesta González, M.; Valor Martínez, C. y Kreisler Merino, I. (2003). “Promoción institucional de la Responsabilidad Social Corporativa, Iniciativas internacionales y nacionales”. Boletín Económico de ICE, núm. 2779, pp. 9-20./*ref*/Du, S.; Bhattacharya, C. y Sen, S. (2010). “Maximizing Business Returns to Corporate Social Responsibility (CSR): The Role of CSR Communication”. International Journal of Management Reviews, vol. 12, núm. 1, pp. 8-19./*ref*/Esrock, S. y Leichty, G. (1998). “Social Responsibility and Corporate Web Pages: Self-Presentation or Agenda Setting?” Public Relations Review, vol. 24, núm. 3, pp. 305-319./*ref*/Facebook Newsroom (2013). “Key Facts”. Extraída el 6/VIII/2013 desde http://newsroom.fb.com/content/default.aspx?NewsAreaId=22/*ref*/Fieseler, C.; Fleck, M. y Meckel, M. (2010). “Corporate Social Responsibility in the blogosphere”. Journal of Business Ethics, vol. 91, núm. 4, pp. 599-614./*ref*/Garriga, E. y Melé, D. (2004). “Corporate Social Responsibility Theories: Mapping the Territory”. Journal of Business Ethics, vol. 53, núms. 1-2, pp. 51-71./*ref*/Gómez, L. y Chalmeta, R. (2011). “Corporate Responsibility in US corporate websites: A pilot study”. Public Relations Review, vol. 3, núm. 1, pp. 93-95./*ref*/Grunig, J. y Hunt, T. (1984). Managing Public Relations. Orlando: Harcourt Brace Jovanich./*ref*/Hearn, G.; Foth, M. y Gray, H. (2009). “Applications and implementations of new media in corporate communications. An action research approach”. Corporate Communications: An International Journal, vol. 14, núm. 1, pp. 49-61./*ref*/Hughes, A. y Palen, L. (2009). “Twitter Adoption and Use in Mass Convergence and Emergency Events”. International Journal of Emergency Management, vol. 6, núms. 3-4, pp. 248-260./*ref*/Ihlen, O.; Barlett, J. y May, S. (2011). “Corporate Social Responsibility and Communication”, pp. 3-22. En Ihlen, O.; Barlett, J. y May S. (eds.). The Handbook of Communication and Corporate Social Responsibility. Oxford: Wiley-Blackwell./*ref*/Isenmann, R. (2006). “CSR Online: Internet Based Communication”, pp. 246-253. En Jonker, J. y De White, M. (eds.). Management Models for Corporate Social Responsibility. Berlín: Springer./*ref*/Kim, S.; Park. J. y Wertz, E. (2010). “Expectations gaps between stakeholders and web-based corporate public relations efforts: Focusing on Fortune 500 corporate websites”. Public Relations Review, vol. 36, núm. 3, pp. 215-221./*ref*/Lovejoy, K. y Saxton, G. (2012). “Information, Community, and Action: How Nonprofit Organizations Use Social Media”. Journal of Computer-Mediated Communication, vol. 17, núm. 3, pp. 337-353./*ref*/Lundquist (2010, octubre). “CSR Online Awards Survey 2010: Time to get real-time and personal”. Extraída el 20/IV/2011 desde http://www.lundquist.it/research//*ref*/Mangold, G. y Faulds, D. (2009). “Social media: the new hybrid element of the promotion mix”. Business Horizons, núm. 52, pp. 357-365./*ref*/Morsing, M. y Schultz, M. (2006). “Corporate Social Responsibility Communication: Stakeholder Information, Response, and Involvement Strategies”. Journal of Business Ethics, vol. 15, núm. 4, pp. 323-388./*ref*/Morsing, M.; Schultz, M. y Nielsen, K. (2008). “The ‘Catch 22’ of communicating CSR: Findings from a Danish study”. Journal of Marketing Communications, vol. 14, núm. 2, pp. 97-111./*ref*/Orjuela Córdoba, S. (2011). “La Comunicación en la gestión de la Responsabilidad Social Empresarial”. Correspondencias & Análisis, núm. 1, pp. 137-156./*ref*/Rybalko, S. y Seltzer, T. (2010). “Dialogic communication in 140 characters or less: How Fortune 500 companies engage stakeholders using Twitter”. Public Relations Review, vol. 36, núm. 4, pp. 336-341./*ref*/Schneider, A.; Stieglitz, S. y Lattemann, C. (2007, noviembre 8). “Social Software as an Instrument of CSR”. Ponencia presentada en la Conferencia de ICT, Transparency and Social Responsibility. Lisboa./*ref*/Smith, C. (2011, marzo 14). “Twitter User Statistics Show Stunning Growth, The Huffington Post”. Extraída 28/IV/2011 desde http://www.huffingtonpost.com/2011/03/14/twitteruser-statistics_n_835581.html/*ref*/Tang, L. y Li, H. (2009). “Corporate social responsibility communication of Chinese and global corporations in China”. Public Relations Review, núm. 35, pp. 199-212./*ref*/Thackeray, R. y otros (2008). “Enhancing promotional strategies within social marketing programs: use of Web 2.0 social media”. Health Promotion Practice, vol. 9, núm. 4, pp. 338-343./*ref*/Van Marrewijk, M. (2003). “Concepts and Definitions of CSR and Corporate Sustainability: Between Agency and Communion”. Journal of Business Ethics, vol. 44, núms. 2-3, pp. 95-105./*ref*/Wanderley, L. y otros (2008). “CSR Information Disclosure on the Web: A Context-Based Approach Analyzing the Influence of Country of Origin and Industry Sector”. Journal of Business Ethics, vol. 82, núm. 2, pp. 369-378./*ref*/Waters, R. y otros (2009). “Engaging stakeholders through social networking: How nonprofits organizations are using Facebook”. Public Relations Review, vol. 35, núm. 2, pp. 102-106.Derechos de autor 2013 Lina Gómez Vásquezhttp://creativecommons.org/licenses/by-nc-sa/4.0info:eu-repo/semantics/openAccessoai:ojs2.ojs.correspondenciasyanalisis.com:article/2352021-03-16T10:49:11Z |
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La información contenida en este registro es de entera responsabilidad de la institución que gestiona el repositorio institucional donde esta contenido este documento o set de datos. El CONCYTEC no se hace responsable por los contenidos (publicaciones y/o datos) accesibles a través del Repositorio Nacional Digital de Ciencia, Tecnología e Innovación de Acceso Abierto (ALICIA).
