Public Relations and Sustainable Development in Question in French Academic Works
Descripción del Articulo
The needs to inform and convince are millenniums and part of any organized life. Due to the very nature of its activities in the economic and social sphere, and because the “Know-How” is no longer possible without the “Make-Known”, the organization (generally companies, associations, the public sect...
| Autores: | , |
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| Formato: | artículo |
| Fecha de Publicación: | 2011 |
| Institución: | Universidad de San Martín de Porres |
| Repositorio: | Correspondencias & Análisis |
| Lenguaje: | español |
| OAI Identifier: | oai:ojs2.ojs.correspondenciasyanalisis.com:article/274 |
| Enlace del recurso: | http://ojs.correspondenciasyanalisis.com/index.php/Journalcya/article/view/274 |
| Nivel de acceso: | acceso abierto |
| Materia: | Relaciones Públicas Desarrollo sostenible Agente de comunicación Comunicación organizacional en Francia |
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Public Relations and Sustainable Development in Question in French Academic Works Relaciones públicas y el desarrollo sostenible en duda en los trabajos académicos franceses |
| title |
Public Relations and Sustainable Development in Question in French Academic Works |
| spellingShingle |
Public Relations and Sustainable Development in Question in French Academic Works Bouzon, Arlette Relaciones Públicas Desarrollo sostenible Agente de comunicación Comunicación organizacional en Francia |
| title_short |
Public Relations and Sustainable Development in Question in French Academic Works |
| title_full |
Public Relations and Sustainable Development in Question in French Academic Works |
| title_fullStr |
Public Relations and Sustainable Development in Question in French Academic Works |
| title_full_unstemmed |
Public Relations and Sustainable Development in Question in French Academic Works |
| title_sort |
Public Relations and Sustainable Development in Question in French Academic Works |
| dc.creator.none.fl_str_mv |
Bouzon, Arlette Devillard, Joëlle |
| author |
Bouzon, Arlette |
| author_facet |
Bouzon, Arlette Devillard, Joëlle |
| author_role |
author |
| author2 |
Devillard, Joëlle |
| author2_role |
author |
| dc.subject.none.fl_str_mv |
Relaciones Públicas Desarrollo sostenible Agente de comunicación Comunicación organizacional en Francia |
| topic |
Relaciones Públicas Desarrollo sostenible Agente de comunicación Comunicación organizacional en Francia |
| description |
The needs to inform and convince are millenniums and part of any organized life. Due to the very nature of its activities in the economic and social sphere, and because the “Know-How” is no longer possible without the “Make-Known”, the organization (generally companies, associations, the public sector) has turned itself into a communication agent. In this difficult and uncertain present context, communication appears to be essential in the process of gradually becoming better aware of sustainable development, mainly when it comes to how the corresponding reports are devised. It seems to be an especially delicate matter inherently presenting a risk for the organization. Should one remain silent? Or should one speak out? And if so, how should one put things and how far should the level of uncertainty be revealed? So, communication around Sustainable Development constitutes an emerging problem area whose significance goes well beyond the usual speculation related to crisis communication which latter only addresses one of its facets. In the present article, works covering organizational communication are reviewed, focusing on the existing scientific literature on the subject. We shall thus be led to re-direct our attention to the conceptual and theoretical origins of the communication and organization couple, taking a special interest in the underlying epistemological foundations. |
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2011 |
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2011-10-28 |
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info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
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article |
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http://ojs.correspondenciasyanalisis.com/index.php/Journalcya/article/view/274 10.24265/cian.2011.n1.08 |
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http://ojs.correspondenciasyanalisis.com/index.php/Journalcya/article/view/274 |
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http://ojs.correspondenciasyanalisis.com/index.php/Journalcya/article/view/274/251 /*ref*/Acquier, A. y Gond J.P. (2006). “Les enjeux théoriques de la marchandisation de la responsabilité sociale de l’entreprise”. Revue Internationale de gestion, 31(2), 83-91. /*ref*/Antheaume N. y Teller R. (2001). “Quel regard vers d’autres formes de comptabilité: comptabilité sociétale et environnementale”, pp. 85-99. En Dumontier P. y Teller R. (eds.). Faire de la recherche en comptabilité financière. París: Vuibert. /*ref*/Bebbington, J.; Gray, R.; Thomson, I. y Walters, D. (1994). “Accountants’ attitudes and environmentally-sensitive accounting”. Accounting and Business Research, 24(94), 109-120. /*ref*/Bouzon, A. (2004). La place de la communication dans la conception de systèmes à risques. París: L’Harmattan, collection Communication des organisations. /*ref*/Callon, M.; Lascoumes, P. y Barthe, Y. (2001). Agir dans un monde incertain. Seuil. /*ref*/Caron, M. A. y Turcotte, M. F. (2006). “Forces de transformation et d’inertie dans la divulgation de la performance d’entreprise : analyse de rapports de développement durable , Les cahiers de la Chaire d’information financière et organisationnelle”. ESG-UQAM, núm. 2006-08. /*ref*/Cormier, D., Gordon, I. M. y Magnan, M. (2004). “Corporate environmental disclosure: contrasting management’s perceptions with reality”. Journal of Business Ethics, 49(2), 143-165. /*ref*/Cormier, D.; Magnan, M. y Feltham, G. (2005). “L’information comptable vue dans un perspective économique”, pp. 239-253. En Colasse, B. (ed.). Les Grands Auteurs en Comptabilité, París: Éditions EMS. /*ref*/Dogan, M. y Pahre, R. (1991). L’innovation dans les sciences sociales. París: PUF. /*ref*/Euske N. A. y Roberts, K. H. (eds.) (1987). Evolving Perspectives in Organization Theory: Communication Implications, In Handbook of Organizational Communication: an interdisciplinary perspective. California: Sage Publications. /*ref*/Fischer, B. A. (1978). Perspective on Human Communication. Nueva York: Macmillan. /*ref*/Geertz, C. (1986). Savoir local, savoir global. Les lieux du savoir. París: PUF. Gendron, C. (2006). Le développement durable comme compromis: la modernisation écologique de l’économie à l’ère de la mondialisation. PUQ. /*ref*/Giordano, Y. (1994). “Business communication: Should managerial practices be reconsidered?” En Revue de gestion des ressources humaines, 13(4), 49-61. /*ref*/Gond, J. P. (2006). Contribution à l’étude du concept de performance sociale de l’entreprise: fondements théoriques, construction sociale, impact financier [Tesis doctoral]. París: Université Toulouse. /*ref*/Hawes L. C. (1974). “Social collectivities as Communication: Perspectives on Organization Behavior”. En Quarterly Journal of Speech, 60, 497-502. /*ref*/Henriques, I. y Sadorsky, P. (1999). “The relationship between environmental commitment and managerial perceptions of stakeholder importante”. Academy of Management Journal, 42(1), 87-99. /*ref*/Jenkins, H. M. y Yakovleva, N. (2006). “Corporate social responsibility in the mining industry: exploring trends in social and environmental disclosure”. Journal of Cleaner Production, 14 (3-4), 271-284. /*ref*/Jodelet, D. (ed.) (1999). Les représentations sociales. PUF. /*ref*/Journe, B. (1997). “Positivisme et constructivisme dans la gestion de la sûreté et de la fiabilité des centrales nucléaires”. Constructivisme et Sciences de gestion. Lille (octobre 1997). /*ref*/Laville, E. (2002). L’entreprise verte. París: Village Mondial. /*ref*/Le Moigne, J. L. (1990). Constructivist epistemologies of the organizational sciences. In Epistémologies et sciences de gestion. París: Economica. /*ref*/Lerner, L. D. (1994). “Fryxell G.E., CEO stakeholder attitudes and corporate social activity in the Fortune 500”. Business and Society, 33(1), 58-81. /*ref*/Libaert, T. (2006). “Communicationet développement durable: des relations ambiguës”. Communication et langages, 150 (décembre 2006), pp. 127-133. Lacoste, M. y Grosjean, M. (1999). Communication et intelligence collective. Le travail à l’hôpital. París: Presses Universitaires de France /*ref*/May, S. y Mumby, D. K. (2005). Engaging Organizational Communication Theory and Research: Multiple Perspectives. California: Sage. /*ref*/Perrini, F. (2005). “Building a European portrait of corporate social responsibility reporting”. European Management Journal, 23(6), 611-627. /*ref*/Redding, W. C. (1985). “Stumbling Toward Identity: The Emergence of Organizational Communication as a Field of Study”. En McPhee, R. D. y Tompkins, P. K. Oganizational Communication: Traditional Themes and New Directions. Sage Annual Reviews of Communication Research. California: Sage Publications. /*ref*/Roberts, R. W. (1992). “Determinants of corporate social responsibility disclosure: an application of stakeholder theory”. Accounting, Organizations and Society, 17(6), 595-612. /*ref*/Rowley, T. J. (1997). “Moving beyond dyadic ties: a network theory of stakeholder influences”. Academy of Management Review, 22(4), 887-910. /*ref*/Scardigli, V. (2001). Un anthropologue chez les automates. París: PUF. /*ref*/Synnestvedt, T. (2001). “Debates over environmental information to stakeholders as a policy instrument”. Eco-management and auditing, 8(3), 165-178. /*ref*/Thayer, L. (1968). Communication and Communication Systems. Richard D. Irwin Inc. /*ref*/Terssac, G. y Friedberg, E. (1996). “Coopération et conception”, pp. 1-22. Marseille: Octares. /*ref*/United Nations Publications (1987). Brundtland Report, World Commission on Environment and Development. /*ref*/Viney, G. (2000). Le principe de précaution: Rapport au Premier Ministre. París: La documentation française. /*ref*/Voos H. (1967). Organizational Communication: a Bibliography. New Brunswick: University Press. |
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Universidad San Martín de Porres. Escuela Profesional de Ciencias de la Comunicación. Instituto de Investigación |
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Public Relations and Sustainable Development in Question in French Academic WorksRelaciones públicas y el desarrollo sostenible en duda en los trabajos académicos francesesBouzon, ArletteDevillard, JoëlleRelaciones PúblicasDesarrollo sostenibleAgente de comunicaciónComunicación organizacional en FranciaThe needs to inform and convince are millenniums and part of any organized life. Due to the very nature of its activities in the economic and social sphere, and because the “Know-How” is no longer possible without the “Make-Known”, the organization (generally companies, associations, the public sector) has turned itself into a communication agent. In this difficult and uncertain present context, communication appears to be essential in the process of gradually becoming better aware of sustainable development, mainly when it comes to how the corresponding reports are devised. It seems to be an especially delicate matter inherently presenting a risk for the organization. Should one remain silent? Or should one speak out? And if so, how should one put things and how far should the level of uncertainty be revealed? So, communication around Sustainable Development constitutes an emerging problem area whose significance goes well beyond the usual speculation related to crisis communication which latter only addresses one of its facets. In the present article, works covering organizational communication are reviewed, focusing on the existing scientific literature on the subject. We shall thus be led to re-direct our attention to the conceptual and theoretical origins of the communication and organization couple, taking a special interest in the underlying epistemological foundations.Las necesidades de informar y convencer son milenarias y son parte de la vida social. Debido a la naturaleza misma de sus actividades en el ámbito económico y social (el Know-How ya no es posible sin el Make-Known) la organización (generalmente las compañías, asociaciones, el sector público) se ha convertido por sí misma en un agente de comunicación.En este contexto difícil y de incertidumbre, la comunicación parece ser esencial en el proceso que implica el desarrollo sostenible (DS), principalmente cuando se evalúan los informes correspondientes. Parece ser un asunto especialmente delicado que presenta inherentemente un riesgo para la organización. ¿Debería uno permanecer en silencio? ¿O debería hablar? Y si es así, ¿cómo debería plantear las cosas y qué tan lejos debería revelarse el nivel de incertidumbre?La comunicación sobre DS constituye un problema emergente cuyo significado va mucho más allá de la usual especulación relacionada a la comunicación en momentos de crisis. En el presente artículo, se revisan los trabajos que abarcan la comunicación organizacional, enfocados en los orígenes conceptuales de los términos “comunicación” y “organización”. De esta forma, se presenta un panorama de los trabajos franceses sobre estos tópicos, subrayándose un interés especial en las bases epistemológicas subyacentes.Universidad San Martín de Porres. Escuela Profesional de Ciencias de la Comunicación. Instituto de Investigación2011-10-28info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttp://ojs.correspondenciasyanalisis.com/index.php/Journalcya/article/view/27410.24265/cian.2011.n1.08Correspondences & Analysis; No 1 (2011): Correspondences & analysis N°1 2011 (january - december); 115-135Correspondencias & análisis; Núm. 1 (2011): Correspondencias & análisis N°1 2011 (enero - diciembre); 115-1352304-22652224-235Xreponame:Correspondencias & Análisisinstname:Universidad de San Martín de Porresinstacron:USMPspahttp://ojs.correspondenciasyanalisis.com/index.php/Journalcya/article/view/274/251/*ref*/Acquier, A. y Gond J.P. (2006). “Les enjeux théoriques de la marchandisation de la responsabilité sociale de l’entreprise”. Revue Internationale de gestion, 31(2), 83-91./*ref*/Antheaume N. y Teller R. (2001). “Quel regard vers d’autres formes de comptabilité: comptabilité sociétale et environnementale”, pp. 85-99. En Dumontier P. y Teller R. (eds.). Faire de la recherche en comptabilité financière. París: Vuibert./*ref*/Bebbington, J.; Gray, R.; Thomson, I. y Walters, D. (1994). “Accountants’ attitudes and environmentally-sensitive accounting”. Accounting and Business Research, 24(94), 109-120./*ref*/Bouzon, A. (2004). La place de la communication dans la conception de systèmes à risques. París: L’Harmattan, collection Communication des organisations./*ref*/Callon, M.; Lascoumes, P. y Barthe, Y. (2001). Agir dans un monde incertain. Seuil./*ref*/Caron, M. A. y Turcotte, M. F. (2006). “Forces de transformation et d’inertie dans la divulgation de la performance d’entreprise : analyse de rapports de développement durable , Les cahiers de la Chaire d’information financière et organisationnelle”. ESG-UQAM, núm. 2006-08./*ref*/Cormier, D., Gordon, I. M. y Magnan, M. (2004). “Corporate environmental disclosure: contrasting management’s perceptions with reality”. Journal of Business Ethics, 49(2), 143-165./*ref*/Cormier, D.; Magnan, M. y Feltham, G. (2005). “L’information comptable vue dans un perspective économique”, pp. 239-253. En Colasse, B. (ed.). Les Grands Auteurs en Comptabilité, París: Éditions EMS./*ref*/Dogan, M. y Pahre, R. (1991). L’innovation dans les sciences sociales. París: PUF./*ref*/Euske N. A. y Roberts, K. H. (eds.) (1987). Evolving Perspectives in Organization Theory: Communication Implications, In Handbook of Organizational Communication: an interdisciplinary perspective. California: Sage Publications./*ref*/Fischer, B. A. (1978). Perspective on Human Communication. Nueva York: Macmillan./*ref*/Geertz, C. (1986). Savoir local, savoir global. Les lieux du savoir. París: PUF. Gendron, C. (2006). Le développement durable comme compromis: la modernisation écologique de l’économie à l’ère de la mondialisation. PUQ./*ref*/Giordano, Y. (1994). “Business communication: Should managerial practices be reconsidered?” En Revue de gestion des ressources humaines, 13(4), 49-61./*ref*/Gond, J. P. (2006). Contribution à l’étude du concept de performance sociale de l’entreprise: fondements théoriques, construction sociale, impact financier [Tesis doctoral]. París: Université Toulouse./*ref*/Hawes L. C. (1974). “Social collectivities as Communication: Perspectives on Organization Behavior”. En Quarterly Journal of Speech, 60, 497-502./*ref*/Henriques, I. y Sadorsky, P. (1999). “The relationship between environmental commitment and managerial perceptions of stakeholder importante”. Academy of Management Journal, 42(1), 87-99./*ref*/Jenkins, H. M. y Yakovleva, N. (2006). “Corporate social responsibility in the mining industry: exploring trends in social and environmental disclosure”. Journal of Cleaner Production, 14 (3-4), 271-284./*ref*/Jodelet, D. (ed.) (1999). Les représentations sociales. PUF./*ref*/Journe, B. (1997). “Positivisme et constructivisme dans la gestion de la sûreté et de la fiabilité des centrales nucléaires”. Constructivisme et Sciences de gestion. Lille (octobre 1997)./*ref*/Laville, E. (2002). L’entreprise verte. París: Village Mondial./*ref*/Le Moigne, J. L. (1990). Constructivist epistemologies of the organizational sciences. In Epistémologies et sciences de gestion. París: Economica./*ref*/Lerner, L. D. (1994). “Fryxell G.E., CEO stakeholder attitudes and corporate social activity in the Fortune 500”. Business and Society, 33(1), 58-81./*ref*/Libaert, T. (2006). “Communicationet développement durable: des relations ambiguës”. Communication et langages, 150 (décembre 2006), pp. 127-133. Lacoste, M. y Grosjean, M. (1999). Communication et intelligence collective. Le travail à l’hôpital. París: Presses Universitaires de France/*ref*/May, S. y Mumby, D. K. (2005). Engaging Organizational Communication Theory and Research: Multiple Perspectives. California: Sage./*ref*/Perrini, F. (2005). “Building a European portrait of corporate social responsibility reporting”. European Management Journal, 23(6), 611-627./*ref*/Redding, W. C. (1985). “Stumbling Toward Identity: The Emergence of Organizational Communication as a Field of Study”. En McPhee, R. D. y Tompkins, P. K. Oganizational Communication: Traditional Themes and New Directions. Sage Annual Reviews of Communication Research. California: Sage Publications./*ref*/Roberts, R. W. (1992). “Determinants of corporate social responsibility disclosure: an application of stakeholder theory”. Accounting, Organizations and Society, 17(6), 595-612./*ref*/Rowley, T. J. (1997). “Moving beyond dyadic ties: a network theory of stakeholder influences”. Academy of Management Review, 22(4), 887-910./*ref*/Scardigli, V. (2001). Un anthropologue chez les automates. París: PUF./*ref*/Synnestvedt, T. (2001). “Debates over environmental information to stakeholders as a policy instrument”. Eco-management and auditing, 8(3), 165-178./*ref*/Thayer, L. (1968). Communication and Communication Systems. Richard D. Irwin Inc./*ref*/Terssac, G. y Friedberg, E. (1996). “Coopération et conception”, pp. 1-22. Marseille: Octares./*ref*/United Nations Publications (1987). Brundtland Report, World Commission on Environment and Development./*ref*/Viney, G. (2000). Le principe de précaution: Rapport au Premier Ministre. París: La documentation française./*ref*/Voos H. (1967). Organizational Communication: a Bibliography. New Brunswick: University Press.info:eu-repo/semantics/openAccessoai:ojs2.ojs.correspondenciasyanalisis.com:article/2742021-03-16T10:49:47Z |
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Nota importante:
La información contenida en este registro es de entera responsabilidad de la institución que gestiona el repositorio institucional donde esta contenido este documento o set de datos. El CONCYTEC no se hace responsable por los contenidos (publicaciones y/o datos) accesibles a través del Repositorio Nacional Digital de Ciencia, Tecnología e Innovación de Acceso Abierto (ALICIA).
La información contenida en este registro es de entera responsabilidad de la institución que gestiona el repositorio institucional donde esta contenido este documento o set de datos. El CONCYTEC no se hace responsable por los contenidos (publicaciones y/o datos) accesibles a través del Repositorio Nacional Digital de Ciencia, Tecnología e Innovación de Acceso Abierto (ALICIA).
