CLUSTER ANALYSIS OF SOUTHERN PERU TOURIST WITH TOOLS GEOMARKETING

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Began using several years the cluster concept to describe the competitive advantage of interconnected companies in a particular sector, it is evident that behind the cluster are tourist destinations. Think of tourism as a cluster involves moving from a segmentation by product and territory, a segmen...

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Detalles Bibliográficos
Autor: Navarrete, Mónica
Formato: artículo
Fecha de Publicación:2015
Institución:Escuela de Postgrado Neumann Business School
Repositorio:Revista Neumann Business Review
Lenguaje:español
OAI Identifier:oai:ojs.pkp.sfu.ca:article/6
Enlace del recurso:https://journaltop.com/index.php/NBR/article/view/6
Nivel de acceso:acceso abierto
Materia:cluster
Geomarketing
tourist geography.
clúster
geografía turística.
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spelling CLUSTER ANALYSIS OF SOUTHERN PERU TOURIST WITH TOOLS GEOMARKETINGANÁLISIS DEL CLUSTER TURISTICO SUR PERUANO CON HERRAMIENTAS DEL GEOMARKETINGNavarrete, MónicaclusterGeomarketingtourist geography.clústerGeomarketinggeografía turística.Began using several years the cluster concept to describe the competitive advantage of interconnected companies in a particular sector, it is evident that behind the cluster are tourist destinations. Think of tourism as a cluster involves moving from a segmentation by product and territory, a segmentation of a circuit in which several companies with the local population , are coordinated to cater to a tourist who visit attractions that are way to your destination finally, in order to maximize your time and money. In this paper, we analyze the South Peruvian tourism circuit by applying tools of spatial analysis Geomarketing places that make up the circuit to take advantage of the attractions of the area in an integrated manner.Hace varios años se comenzó a utilizar el concepto de clúster para describir la ventaja competitiva de empresas interrelacionadas en un determinado sector, siendo evidente que detrás de los destinos turísticos se hallan clúster. Pensar en el turismo como un clúster implica pasar desde una segmentación por producto y territorio, a una segmentación de un circuito en que varias empresas junto a la población local, se coordinan para  atender a un turista que visitará atractivos que se encuentran camino a su destino final, con el fin de maximizar su tiempo y dinero. En este trabajo, analizamos el turismo del Circuito Sur peruano mediante la aplicación de herramientas de análisis espacial del Geomarketing de los lugares que componen el circuito a fin de aprovechar los atractivos de la zona de manera integrada.Escuela de Postgrado Neumann Business School2015-06-19info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionOriginal articles in pairsArtículos originales por paresapplication/pdfhttps://journaltop.com/index.php/NBR/article/view/6Neumann Business Review; Vol 1 No 1 (2015): January - JuneNeumann Business Review; Vol. 1 Núm. 1 (2015): Enero - Junio2412-373010.22451/3002.nbr2015.vol1.1reponame:Revista Neumann Business Reviewinstname:Escuela de Postgrado Neumann Business Schoolinstacron:NEUMANNspahttps://journaltop.com/index.php/NBR/article/view/6/pdf_5Derechos de autor 2015 Mónica Navarretehttps://creativecommons.org/licenses/by-nc/4.0info:eu-repo/semantics/openAccess2021-02-20T15:40:19Zmail@mail.com -
dc.title.none.fl_str_mv CLUSTER ANALYSIS OF SOUTHERN PERU TOURIST WITH TOOLS GEOMARKETING
ANÁLISIS DEL CLUSTER TURISTICO SUR PERUANO CON HERRAMIENTAS DEL GEOMARKETING
title CLUSTER ANALYSIS OF SOUTHERN PERU TOURIST WITH TOOLS GEOMARKETING
spellingShingle CLUSTER ANALYSIS OF SOUTHERN PERU TOURIST WITH TOOLS GEOMARKETING
Navarrete, Mónica
cluster
Geomarketing
tourist geography.
clúster
Geomarketing
geografía turística.
title_short CLUSTER ANALYSIS OF SOUTHERN PERU TOURIST WITH TOOLS GEOMARKETING
title_full CLUSTER ANALYSIS OF SOUTHERN PERU TOURIST WITH TOOLS GEOMARKETING
title_fullStr CLUSTER ANALYSIS OF SOUTHERN PERU TOURIST WITH TOOLS GEOMARKETING
title_full_unstemmed CLUSTER ANALYSIS OF SOUTHERN PERU TOURIST WITH TOOLS GEOMARKETING
title_sort CLUSTER ANALYSIS OF SOUTHERN PERU TOURIST WITH TOOLS GEOMARKETING
dc.creator.none.fl_str_mv Navarrete, Mónica
author Navarrete, Mónica
author_facet Navarrete, Mónica
author_role author
dc.subject.none.fl_str_mv cluster
Geomarketing
tourist geography.
clúster
Geomarketing
geografía turística.
topic cluster
Geomarketing
tourist geography.
clúster
Geomarketing
geografía turística.
dc.description.none.fl_txt_mv Began using several years the cluster concept to describe the competitive advantage of interconnected companies in a particular sector, it is evident that behind the cluster are tourist destinations. Think of tourism as a cluster involves moving from a segmentation by product and territory, a segmentation of a circuit in which several companies with the local population , are coordinated to cater to a tourist who visit attractions that are way to your destination finally, in order to maximize your time and money. In this paper, we analyze the South Peruvian tourism circuit by applying tools of spatial analysis Geomarketing places that make up the circuit to take advantage of the attractions of the area in an integrated manner.
Hace varios años se comenzó a utilizar el concepto de clúster para describir la ventaja competitiva de empresas interrelacionadas en un determinado sector, siendo evidente que detrás de los destinos turísticos se hallan clúster. Pensar en el turismo como un clúster implica pasar desde una segmentación por producto y territorio, a una segmentación de un circuito en que varias empresas junto a la población local, se coordinan para  atender a un turista que visitará atractivos que se encuentran camino a su destino final, con el fin de maximizar su tiempo y dinero. En este trabajo, analizamos el turismo del Circuito Sur peruano mediante la aplicación de herramientas de análisis espacial del Geomarketing de los lugares que componen el circuito a fin de aprovechar los atractivos de la zona de manera integrada.
description Began using several years the cluster concept to describe the competitive advantage of interconnected companies in a particular sector, it is evident that behind the cluster are tourist destinations. Think of tourism as a cluster involves moving from a segmentation by product and territory, a segmentation of a circuit in which several companies with the local population , are coordinated to cater to a tourist who visit attractions that are way to your destination finally, in order to maximize your time and money. In this paper, we analyze the South Peruvian tourism circuit by applying tools of spatial analysis Geomarketing places that make up the circuit to take advantage of the attractions of the area in an integrated manner.
publishDate 2015
dc.date.none.fl_str_mv 2015-06-19
dc.type.none.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Original articles in pairs
Artículos originales por pares
format article
status_str publishedVersion
dc.identifier.none.fl_str_mv https://journaltop.com/index.php/NBR/article/view/6
url https://journaltop.com/index.php/NBR/article/view/6
dc.language.none.fl_str_mv spa
language spa
dc.relation.none.fl_str_mv https://journaltop.com/index.php/NBR/article/view/6/pdf_5
dc.rights.none.fl_str_mv Derechos de autor 2015 Mónica Navarrete
https://creativecommons.org/licenses/by-nc/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Derechos de autor 2015 Mónica Navarrete
https://creativecommons.org/licenses/by-nc/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Escuela de Postgrado Neumann Business School
publisher.none.fl_str_mv Escuela de Postgrado Neumann Business School
dc.source.none.fl_str_mv Neumann Business Review; Vol 1 No 1 (2015): January - June
Neumann Business Review; Vol. 1 Núm. 1 (2015): Enero - Junio
2412-3730
10.22451/3002.nbr2015.vol1.1
reponame:Revista Neumann Business Review
instname:Escuela de Postgrado Neumann Business School
instacron:NEUMANN
reponame_str Revista Neumann Business Review
collection Revista Neumann Business Review
instname_str Escuela de Postgrado Neumann Business School
instacron_str NEUMANN
institution NEUMANN
repository.name.fl_str_mv -
repository.mail.fl_str_mv mail@mail.com
_version_ 1701107812835262464
score 13.897138
CLUSTER ANALYSIS OF SOUTHERN PERU TOURIST WITH TOOLS GEOMARKETING
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