Behavioral mechanisms as prediction of the use of ad blocking in online news users
Descripción del Articulo
Avoiding commercial content while consuming media is not a new phenomenon. The theory recognizes different mechanisms to explain this behavior and the use of advertising blockers can be recognized as an active and conscious behavioral response to this type of content. It is interesting to delve into...
| Autores: | , , |
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| Formato: | artículo |
| Fecha de Publicación: | 2020 |
| Institución: | Universidad de Piura |
| Repositorio: | Revista UDEP - Revista de Comunicación |
| Lenguaje: | español |
| OAI Identifier: | oai:revistas.udep.edu.pe:article/1949 |
| Enlace del recurso: | https://revistadecomunicacion.com/article/view/1949 |
| Nivel de acceso: | acceso abierto |
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Behavioral mechanisms as prediction of the use of ad blocking in online news users Mecanismos comportamentales como predicción del uso de ad blocking en usuarios de noticias online |
| title |
Behavioral mechanisms as prediction of the use of ad blocking in online news users |
| spellingShingle |
Behavioral mechanisms as prediction of the use of ad blocking in online news users Sánchez-Blanco, Cristina |
| title_short |
Behavioral mechanisms as prediction of the use of ad blocking in online news users |
| title_full |
Behavioral mechanisms as prediction of the use of ad blocking in online news users |
| title_fullStr |
Behavioral mechanisms as prediction of the use of ad blocking in online news users |
| title_full_unstemmed |
Behavioral mechanisms as prediction of the use of ad blocking in online news users |
| title_sort |
Behavioral mechanisms as prediction of the use of ad blocking in online news users |
| dc.creator.none.fl_str_mv |
Sánchez-Blanco, Cristina Sádaba, Charo Sanjurjo-Sanmartín, Elena-Luisa |
| author |
Sánchez-Blanco, Cristina |
| author_facet |
Sánchez-Blanco, Cristina Sádaba, Charo Sanjurjo-Sanmartín, Elena-Luisa |
| author_role |
author |
| author2 |
Sádaba, Charo Sanjurjo-Sanmartín, Elena-Luisa |
| author2_role |
author author |
| dc.description.none.fl_txt_mv |
Avoiding commercial content while consuming media is not a new phenomenon. The theory recognizes different mechanisms to explain this behavior and the use of advertising blockers can be recognized as an active and conscious behavioral response to this type of content. It is interesting to delve into the reasons that can explain this response by the user. This article analyzes to what extent the use of these ad blocking software is related to conscious attitudes and what is the probability that certain profiles will use them more or less. The case of online news users in Spain is studied with the data from the Digital News Report 2018, which surveyed a representative sample of 2023 Spanish adults. Through a binomial logistic regression, it is shown that some demographic aspects such as age and gender seem to indicate a greater propensity to use this type of online advertising blocking software. Also users with an active attitude are more likely to use programs to block digital advertising. In contrast, it is shown how there are two profiles of people who are less likely to use these software: those who pay for online news and those who have greater familiarity and critical knowledge of the information sector. Evitar contenidos comerciales durante el consumo de medios no es un fenómeno nuevo. La teoría reconoce distintos mecanismos para identificar esta conducta y el uso de bloqueadores de publicidad se puede reconocer como una respuesta comportamental activa y consciente a este tipo de contenido. Es interesante ahondar en los motivos que pueden explicar esta respuesta por parte del usuario. El presente artículo analiza en qué medida el uso de estos programas de bloqueo de publicidad está relacionado con actitudes conscientes y cuál es la probabilidad de que ciertos perfiles los usen más o menos. Para ello se estudia el caso de los usuarios de noticias online en España con los datos del Digital News Report 2018 que encuestó a una muestra representativa de 2023 españoles mayores de edad. A través de una regresión logística binomial, se demuestra que algunos aspectos demográficos como la edad y el género parecen indicar una mayor propensión a emplear este tipo de programas de bloqueo de publicidad online. También los usuarios con una actitud activa presentan más probabilidad de usar programas para bloquear la publicidad digital. Por contra, se muestra cómo hay dos perfiles de personas que tienen menor predisposición a usar estos programas: los que pagan por noticias online y los que tienen una mayor familiaridad y conocimiento crítico del sector de la información. |
| description |
Avoiding commercial content while consuming media is not a new phenomenon. The theory recognizes different mechanisms to explain this behavior and the use of advertising blockers can be recognized as an active and conscious behavioral response to this type of content. It is interesting to delve into the reasons that can explain this response by the user. This article analyzes to what extent the use of these ad blocking software is related to conscious attitudes and what is the probability that certain profiles will use them more or less. The case of online news users in Spain is studied with the data from the Digital News Report 2018, which surveyed a representative sample of 2023 Spanish adults. Through a binomial logistic regression, it is shown that some demographic aspects such as age and gender seem to indicate a greater propensity to use this type of online advertising blocking software. Also users with an active attitude are more likely to use programs to block digital advertising. In contrast, it is shown how there are two profiles of people who are less likely to use these software: those who pay for online news and those who have greater familiarity and critical knowledge of the information sector. |
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2020 |
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2020-09-11 |
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info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Article evaluated by pairs text Artículo evaluado por pares texto |
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article |
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https://revistadecomunicacion.com/article/view/1949 10.26441/RC19.2-2020-A13 |
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https://revistadecomunicacion.com/article/view/1949 |
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10.26441/RC19.2-2020-A13 |
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spa |
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spa |
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https://revistadecomunicacion.com/article/view/1949/1594 https://revistadecomunicacion.com/article/view/1949/1633 https://revistadecomunicacion.com/article/view/1949/1634 /*ref*/Alwitt, L. F. y Prabhaker, P. R. (1994). Identifying who dislikes television advertising: Not by demographics alone. Journal of Advertising Research, 34 (6), pp. 17–29. Asociación de Anunciantes (2018). La percepción de la Publicidad en tv e Internet 2018. https://www.anunciantes.com/estudio-aea/percepcion-del-consumidor.pdf Baek, T. H. y Morimoto, M. (2012). Stay away from me. Journal of Advertising, 41, 1, pp. 59-76. https://doi.org/10.2753/JOA0091-3367410105 Campbell, C., Mattison Thompson, F., Grimm, P. E. y Robson, K. (2017). Understanding Why Consumers Don't Skip Pre-Roll Video Ads. Journal of Advertising, 46, 3, pp. 411-423. https://doi.org/10.1080/00913367.2017.1334249 Chinchanachokchai, S. y De Gregorio, F. (2020). A consumer socialization approach to understanding advertising avoidance on social media. Journal of Business Research, 110, pp. 474-483. https://doi.org/10.1016/j.jbusres.2020.01.062 Cho, C. y Cheon, H. J. (2004). Why do People Avoid Advertising on the Internet? Journal of Advertising, 33, 4, pp. 89-97. http://dx.doi.org/10.1080/00913367.2004.10639175 Digital News Report (2018). Digital news report 2018. Resumen ejecutivo, http://www.digitalnewsreport.es/introduccion-digitalnewsreport-es-2018-una-audiencia-diversa-y-preocupada-por-la-desinformacion/ Danaher, P. (1995). What happens to television ratings during commercial breaks?Journal of Advertising Research, 35, 1, pp. 37-47. Eagly, A. H. y Chaiken, S. (1998). Attitude structure and function. En Gilbert, D. T.; Fiske, S.T. y Lindzey, G. (Eds), The Handbook of Social Psychology, McGraw-Hill, New York, NY, pp. 269-322. Edwards, S.M.; Li, H. y Lee, J-H. (2002). Forced Exposure and Psychological Reactance: Antecedents and Consequences of the Perceived Intrusiveness of Pop-Up Ads. Journal of Advertising, 31, 3, pp. 83-95, DOI: 10.1080/00913367.2002.10673678 Global Web Index (2018). The digital trends to watch 2018, https://www.globalwebindex.com/reports/trends-18 Goodrich, K., Schiller, S. Z. y Galletta, D. (2015). Consumer reactions to intrusiveness of online-video advertisements: do length, informativeness, and humor help (or hinder) marketing outcomes? Journal of Advertising Research, 55, 1, pp. 37-50. http://dx.doi.org/10.2501/JAR-55-1-037-050 IAB Spain (2019). Guía para mejorar la experiencia del usuario con la publicidad digital. https://iabspain.es/wp-content/uploads/gua-para-mejorar-la-experiencia-del-usuario-con-la-publicidad-digital.pdf Johnson, J. P. (2013). Targeted Advertising and Advertising Avoidance. RAND Journal of Economics, 44, 1, pp. 128–44. https://doi.org/10.1111/1756-2171.12014 Korgaonkar, P. K.; Wolin, L.D. (1999). A Multivariate Analysis of Web Usage. Journal of Advertising Research, 39, 2, pp. 53-68. Lancelot, C., Cases, A-S., Russell, C. (2019). Consumers' Responses to Facebook Advertising across PCs and Mobile Phones. Journal of Advertising Research, 59, 4, pp. 414-432. DOI: 10.2501/JAR-2019-029 Li, H.; Edwards, S.M. y Lee, J.H. (2002). Measuring the Intrusiveness of Advertisements: Scale Development and Validation. Journal of Advertising, 31, 2, pp. 37-47. https://doi.org/10.1080/00913367.2002.10673665 Li, X., Wang, C. y Zhang, Y. (2020). The dilemma of social commerce: Why customers avoid peer-generated advertisements in mobile social networks. Internet Research, 30, 3, pp. 1059-1080. https://doi.org/10.1108/INTR-02-2017-0045 McDonald, S. C. (2018). What Do We Really Know about Attitudes Toward Privacy and Advertisement Avoidance? Journal of Advertising Research, 58, 1, pp. 75-76. doi:10.2501/JAR-2018-010 Nithyanand, R., Khattak, S., Javed, M., Vallina-Rodriguez, N., Falahrastegar, M., Powles, J. E., De Cristofaro, E., Haddadi, H. y Murdoch, S. J. (2016). Adblocking and counter-blocking: a slice of the arms race. En: Proceedings of the 6th USENIX Workshop on Free and Open Communications on the Internet, FOCI 2016, Austin, TX, August. Page Fair (2017). 2017 Adblock report, https://pagefair.com/blog/2017/adblockreport/ Phillips, J., Noble, S. M. (2007). Simply Captivating: Understanding Consumers’ Attitudes toward the Cinema as an Advertising Medium. Journal of Advertising, 36, 81-94. http://dx.doi.org/10.2753/JOA0091-3367360106 Prendergast, G. P., Tsang, A.S.L. y Cheng, R. (2014). Predicting Handbill Avoidance in Hong Kong and the UK. European Journal of Marketing, 48, 1/2, pp. 132–46. http://dx.doi.org/10.1108/EJM-05-2011-0244 Rojas-Méndez, J.I., Davies, G. y Canan, M. (2009). Universal differences in advertising avoidance behavior: a cross-cultural study. Journal of Business Research, 62, 10, pp. 947-954. Sádaba, C. y Sánchez-Blanco, C. (2018). El uso de bloqueadores de publicidad entre los usuarios de noticias online en españa: perfiles y motivos. En González-Esteban, José Luis; García-Avilés, José Alberto (Eds.). Mediamorfosis. Radiografía de la innovación en el periodismo. Sociedad Española de Periodística, ISBN: 978-84-948233-5-0, pp. 123-136. Sádaba, C. y Sánchez-Blanco, C. (2019). Los usos y preferencias informativas de los públicos: evasión informativa y exposición incidental; itinerarios, participación y redes sociales; radio, audio y podcast; publicidad y bloqueo de anuncios (ad-blocking). En: Toural-Bran, C. y López-García, X. Ecosistema de cibermedios en España. Tipologías, iniciativas, tendencias narrativas y desafíos. Salamanca: Comunicación Social, pp. 109-140. ISBN: 978-84-17600-08-2. Seyedghorban, Z., Tahernejad, H. y Matanda, M.J. (2016). Reinquiry into Advertising Avoidance on the Internet: A Conceptual Replication and Extension. Journal of Advertising, 45, 1, pp. 120-129. https://doi.org/10.1080/00913367.2015.1085819 Singh, A. K. y Potdar, V. (2009). Blocking online advertising. A state of art. Proceedings Industrial Technology, ICIT 2009, IEEE International Conference, pp. 1-11. Söllner, J. Y Dost, F. (2019). Exploring the Selective Use of Ad Blockers and Testing Banner Appeals to Reduce Ad Blocking. Journal of Advertising, 48, 3, pp. 302-312. https://doi.org/10.1080/00913367.2019.1613699 Southgate, D. (2017). The emergence of Generation Z and its impact in advertising: Long-term implications for media planning and creative development. Journal of Advertising Research, 57, 2, pp. 227-235. https://doi.org/10.2501/JAR-2017-028 Speck, P.S. y Elliott, M.T. (1997). Predictors of Advertising Avoidance in Print and Broadcast Media. Journal of Advertising, 26, 3, pp. 61-76. https://doi.org/10.1080/00913367.1997.10673529 Tang, Ji, Zhang, P. y Wu, P. F.W. (2015). Categorizing consumer behavioral responses and artifact design features: The case of online advertising. Information Systems Frontiers, 17, 3, pp. 513-532. https://doi.org/10.1007/s10796-014-9508-3 Tudoran, A. A. (2019). Why do internet consumers block ads? New evidence from consumer opinion mining and sentiment analysis. Internet Research, Vol. 29 No. 1, pp. 144-166. https://doi.org/10.1108/IntR-06-2017-0221 Van der Goot, M. J., Rozendaal, E., Opree, S.J.; Ketelaar, P.E. y Smit, E. G. (2018). Media generations and their advertising attitudes and avoidance: a six-country comparison. International Journal of Advertising, 37, 2, pp. 289-308. https://doi.org/10.1080/02650487.2016.1240469 Walbesser, J. L. (2011). Blocking advertising blocking: the war over internet advertising and the effect on intellectual property. Intellectual Property & Technology Law Journal, 23, 1, pp. 19-26. Zambrano, A. y Pickard, C. (2018). A defense of ad blocking and consumer inattention. Ethics and Information Technology, 20, pp.143-155. https://doi.org/10.1007/s10676-018-9454-8 |
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Behavioral mechanisms as prediction of the use of ad blocking in online news usersMecanismos comportamentales como predicción del uso de ad blocking en usuarios de noticias onlineSánchez-Blanco, CristinaSádaba, CharoSanjurjo-Sanmartín, Elena-LuisaAvoiding commercial content while consuming media is not a new phenomenon. The theory recognizes different mechanisms to explain this behavior and the use of advertising blockers can be recognized as an active and conscious behavioral response to this type of content. It is interesting to delve into the reasons that can explain this response by the user. This article analyzes to what extent the use of these ad blocking software is related to conscious attitudes and what is the probability that certain profiles will use them more or less. The case of online news users in Spain is studied with the data from the Digital News Report 2018, which surveyed a representative sample of 2023 Spanish adults. Through a binomial logistic regression, it is shown that some demographic aspects such as age and gender seem to indicate a greater propensity to use this type of online advertising blocking software. Also users with an active attitude are more likely to use programs to block digital advertising. In contrast, it is shown how there are two profiles of people who are less likely to use these software: those who pay for online news and those who have greater familiarity and critical knowledge of the information sector.Evitar contenidos comerciales durante el consumo de medios no es un fenómeno nuevo. La teoría reconoce distintos mecanismos para identificar esta conducta y el uso de bloqueadores de publicidad se puede reconocer como una respuesta comportamental activa y consciente a este tipo de contenido. Es interesante ahondar en los motivos que pueden explicar esta respuesta por parte del usuario. El presente artículo analiza en qué medida el uso de estos programas de bloqueo de publicidad está relacionado con actitudes conscientes y cuál es la probabilidad de que ciertos perfiles los usen más o menos. Para ello se estudia el caso de los usuarios de noticias online en España con los datos del Digital News Report 2018 que encuestó a una muestra representativa de 2023 españoles mayores de edad. A través de una regresión logística binomial, se demuestra que algunos aspectos demográficos como la edad y el género parecen indicar una mayor propensión a emplear este tipo de programas de bloqueo de publicidad online. También los usuarios con una actitud activa presentan más probabilidad de usar programas para bloquear la publicidad digital. Por contra, se muestra cómo hay dos perfiles de personas que tienen menor predisposición a usar estos programas: los que pagan por noticias online y los que tienen una mayor familiaridad y conocimiento crítico del sector de la información.Universidad de Piura. Facultad de Comunicación2020-09-11info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionArticle evaluated by pairstextArtículo evaluado por parestextoapplication/pdfapplication/xmltext/htmlhttps://revistadecomunicacion.com/article/view/194910.26441/RC19.2-2020-A13Revista de Comunicación; Vol 19 No 2 (2020); 231-243Revista de Comunicación; Vol. 19 Núm. 2 (2020); 231-2432227-14651684-0933reponame:Revista UDEP - Revista de Comunicacióninstname:Universidad de Piurainstacron:UDEPspahttps://revistadecomunicacion.com/article/view/1949/1594https://revistadecomunicacion.com/article/view/1949/1633https://revistadecomunicacion.com/article/view/1949/1634/*ref*/Alwitt, L. F. y Prabhaker, P. R. (1994). Identifying who dislikes television advertising: Not by demographics alone. Journal of Advertising Research, 34 (6), pp. 17–29. Asociación de Anunciantes (2018). La percepción de la Publicidad en tv e Internet 2018. https://www.anunciantes.com/estudio-aea/percepcion-del-consumidor.pdf Baek, T. H. y Morimoto, M. (2012). Stay away from me. Journal of Advertising, 41, 1, pp. 59-76. https://doi.org/10.2753/JOA0091-3367410105 Campbell, C., Mattison Thompson, F., Grimm, P. E. y Robson, K. (2017). Understanding Why Consumers Don't Skip Pre-Roll Video Ads. Journal of Advertising, 46, 3, pp. 411-423. https://doi.org/10.1080/00913367.2017.1334249 Chinchanachokchai, S. y De Gregorio, F. (2020). A consumer socialization approach to understanding advertising avoidance on social media. Journal of Business Research, 110, pp. 474-483. https://doi.org/10.1016/j.jbusres.2020.01.062 Cho, C. y Cheon, H. J. (2004). Why do People Avoid Advertising on the Internet? Journal of Advertising, 33, 4, pp. 89-97. http://dx.doi.org/10.1080/00913367.2004.10639175 Digital News Report (2018). Digital news report 2018. Resumen ejecutivo, http://www.digitalnewsreport.es/introduccion-digitalnewsreport-es-2018-una-audiencia-diversa-y-preocupada-por-la-desinformacion/ Danaher, P. (1995). What happens to television ratings during commercial breaks?Journal of Advertising Research, 35, 1, pp. 37-47. Eagly, A. H. y Chaiken, S. (1998). Attitude structure and function. En Gilbert, D. T.; Fiske, S.T. y Lindzey, G. (Eds), The Handbook of Social Psychology, McGraw-Hill, New York, NY, pp. 269-322. Edwards, S.M.; Li, H. y Lee, J-H. (2002). Forced Exposure and Psychological Reactance: Antecedents and Consequences of the Perceived Intrusiveness of Pop-Up Ads. Journal of Advertising, 31, 3, pp. 83-95, DOI: 10.1080/00913367.2002.10673678 Global Web Index (2018). The digital trends to watch 2018, https://www.globalwebindex.com/reports/trends-18 Goodrich, K., Schiller, S. Z. y Galletta, D. (2015). Consumer reactions to intrusiveness of online-video advertisements: do length, informativeness, and humor help (or hinder) marketing outcomes? Journal of Advertising Research, 55, 1, pp. 37-50. http://dx.doi.org/10.2501/JAR-55-1-037-050 IAB Spain (2019). Guía para mejorar la experiencia del usuario con la publicidad digital. https://iabspain.es/wp-content/uploads/gua-para-mejorar-la-experiencia-del-usuario-con-la-publicidad-digital.pdf Johnson, J. P. (2013). Targeted Advertising and Advertising Avoidance. RAND Journal of Economics, 44, 1, pp. 128–44. https://doi.org/10.1111/1756-2171.12014 Korgaonkar, P. K.; Wolin, L.D. (1999). A Multivariate Analysis of Web Usage. Journal of Advertising Research, 39, 2, pp. 53-68. Lancelot, C., Cases, A-S., Russell, C. (2019). Consumers' Responses to Facebook Advertising across PCs and Mobile Phones. Journal of Advertising Research, 59, 4, pp. 414-432. DOI: 10.2501/JAR-2019-029 Li, H.; Edwards, S.M. y Lee, J.H. (2002). Measuring the Intrusiveness of Advertisements: Scale Development and Validation. Journal of Advertising, 31, 2, pp. 37-47. https://doi.org/10.1080/00913367.2002.10673665 Li, X., Wang, C. y Zhang, Y. (2020). The dilemma of social commerce: Why customers avoid peer-generated advertisements in mobile social networks. Internet Research, 30, 3, pp. 1059-1080. https://doi.org/10.1108/INTR-02-2017-0045 McDonald, S. C. (2018). What Do We Really Know about Attitudes Toward Privacy and Advertisement Avoidance? Journal of Advertising Research, 58, 1, pp. 75-76. doi:10.2501/JAR-2018-010 Nithyanand, R., Khattak, S., Javed, M., Vallina-Rodriguez, N., Falahrastegar, M., Powles, J. E., De Cristofaro, E., Haddadi, H. y Murdoch, S. J. (2016). Adblocking and counter-blocking: a slice of the arms race. En: Proceedings of the 6th USENIX Workshop on Free and Open Communications on the Internet, FOCI 2016, Austin, TX, August. Page Fair (2017). 2017 Adblock report, https://pagefair.com/blog/2017/adblockreport/ Phillips, J., Noble, S. M. (2007). Simply Captivating: Understanding Consumers’ Attitudes toward the Cinema as an Advertising Medium. Journal of Advertising, 36, 81-94. http://dx.doi.org/10.2753/JOA0091-3367360106 Prendergast, G. P., Tsang, A.S.L. y Cheng, R. (2014). Predicting Handbill Avoidance in Hong Kong and the UK. European Journal of Marketing, 48, 1/2, pp. 132–46. http://dx.doi.org/10.1108/EJM-05-2011-0244 Rojas-Méndez, J.I., Davies, G. y Canan, M. (2009). Universal differences in advertising avoidance behavior: a cross-cultural study. Journal of Business Research, 62, 10, pp. 947-954. Sádaba, C. y Sánchez-Blanco, C. (2018). El uso de bloqueadores de publicidad entre los usuarios de noticias online en españa: perfiles y motivos. En González-Esteban, José Luis; García-Avilés, José Alberto (Eds.). Mediamorfosis. Radiografía de la innovación en el periodismo. Sociedad Española de Periodística, ISBN: 978-84-948233-5-0, pp. 123-136. Sádaba, C. y Sánchez-Blanco, C. (2019). Los usos y preferencias informativas de los públicos: evasión informativa y exposición incidental; itinerarios, participación y redes sociales; radio, audio y podcast; publicidad y bloqueo de anuncios (ad-blocking). En: Toural-Bran, C. y López-García, X. Ecosistema de cibermedios en España. Tipologías, iniciativas, tendencias narrativas y desafíos. Salamanca: Comunicación Social, pp. 109-140. ISBN: 978-84-17600-08-2. Seyedghorban, Z., Tahernejad, H. y Matanda, M.J. (2016). Reinquiry into Advertising Avoidance on the Internet: A Conceptual Replication and Extension. Journal of Advertising, 45, 1, pp. 120-129. https://doi.org/10.1080/00913367.2015.1085819 Singh, A. K. y Potdar, V. (2009). Blocking online advertising. A state of art. Proceedings Industrial Technology, ICIT 2009, IEEE International Conference, pp. 1-11. Söllner, J. Y Dost, F. (2019). Exploring the Selective Use of Ad Blockers and Testing Banner Appeals to Reduce Ad Blocking. Journal of Advertising, 48, 3, pp. 302-312. https://doi.org/10.1080/00913367.2019.1613699 Southgate, D. (2017). The emergence of Generation Z and its impact in advertising: Long-term implications for media planning and creative development. Journal of Advertising Research, 57, 2, pp. 227-235. https://doi.org/10.2501/JAR-2017-028 Speck, P.S. y Elliott, M.T. (1997). Predictors of Advertising Avoidance in Print and Broadcast Media. Journal of Advertising, 26, 3, pp. 61-76. https://doi.org/10.1080/00913367.1997.10673529 Tang, Ji, Zhang, P. y Wu, P. F.W. (2015). Categorizing consumer behavioral responses and artifact design features: The case of online advertising. Information Systems Frontiers, 17, 3, pp. 513-532. https://doi.org/10.1007/s10796-014-9508-3 Tudoran, A. A. (2019). Why do internet consumers block ads? New evidence from consumer opinion mining and sentiment analysis. 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Nota importante:
La información contenida en este registro es de entera responsabilidad de la institución que gestiona el repositorio institucional donde esta contenido este documento o set de datos. El CONCYTEC no se hace responsable por los contenidos (publicaciones y/o datos) accesibles a través del Repositorio Nacional Digital de Ciencia, Tecnología e Innovación de Acceso Abierto (ALICIA).
La información contenida en este registro es de entera responsabilidad de la institución que gestiona el repositorio institucional donde esta contenido este documento o set de datos. El CONCYTEC no se hace responsable por los contenidos (publicaciones y/o datos) accesibles a través del Repositorio Nacional Digital de Ciencia, Tecnología e Innovación de Acceso Abierto (ALICIA).
