Internet access has boosted the use of social networks, where influencers, recognized for their credibility and reach, generate cultural and social impact among young people, motivated by affinity, entertainment, and personal interests. The main objective of the article is to explore the motivations and forms of relationship in the following of influencers by young university students of UNMSM. The study was conducted using an interpretive and phenomenological approach, with a qualitative focus, aimed at understanding the experiences and meanings that students attribute to their social practices. A cross-sectional, non-experimental, and exploratory-descriptive design was employed. The data collection technique was structured interviews, applied to a sample of eleven law students from the National University of San Marcos (Class of 2025). The data were processed using Atlas.ti software, e...