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1
tesis de grado
Publicado 2021
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El presente estudio tiene como objetivo analizar la CONCIENCIA AMBIENTAL a través de los CÓDIGOS CINEMATOGRÁFICOS de la serie “El mundo de Ania y Kin” realizada por la Asociación para la Niñez y su Ambiente junto al Grupo El Comercio y emitida en diversos medios como América Tv, Discovery Kids y Canal Ipe. El propósito de esta tesis es comprender como los elementos audiovisuales permiten comunicar mensajes ambientales orientados principalmente hacia las niñas y niños, para ello se ha realizado un tipo de investigación cualitativa basada en el estudio de caso, en donde se obtuvo la información de campo a través de entrevistar y análisis de contenido de las muestras elegidas. A través de esta investigación acerca de la serie “El mundo de Ania y Kin” se confirma en la investigación que los usos de los códigos visuales, sonoros y sintácticos logran emitir el mensaje...
2
artículo
Publicado 2021
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This article presents the main results of the research project «Strategies for transmedia production and reception on television in Colombia 2014-2015. This research was carried out by the Education, Communication and Culture research group and its purpose was to analyze television fiction and the possibility of generating media and transmedia production processes in school settings. The research is an explorative and comprehensive diagnostic study of the communicative, educational, and cultural phenomena involved in the processes of innovation and transmediation of television fiction as well as the predominant uses and practices in young people enrolled in the school environment and in their daily lives and contexts. A mixed method was used in which the state of the art is carried out and the construction of a web page that collects the analyzes and creations made by the students of fo...
3
artículo
Since Spanish Government implemented the first measures to advise women on their labour and social rights and also to assist victims of gender violence, in 1984, practically all efforts drawn up have It includes raising the awareness of the media to eradicate the stereotypes with which the image of women is conformed.From the interaction of High School students with their favourite TV series, such as La que se avecina, The Big Bang Theory, Big Brother or MyHyV, among the most watched, three things can be seen. Results. That teenagers are not bothered by the stereotypes that undermine gender equality present in these TV series; that they have incorporated into their daily lives the funny phrases and catch phrases that are repeated in the series by characters that can be described as sexist, and that these girls and boys suffer in their immediate environment a macho ideology in line with t...
4
artículo
Publicado 2023
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The rise of the digital age has presented a significant challenge for social science research methods to adapt. Among the numerous theoretical and methodological approaches under discussion, this article examine the current situation of studies that use digital ethnography as an approach in Ibero-America. From a bibliometric method the objective is to analyze publications indexed in renowned global and regional databases, such as Scopus, Latindex and Web of Science. The purpose is to identify the approaches, influential figures and conceptual frameworks predominant in this area today. The results reveal that, despite its effectiveness in analyzing digital communities and relationships between users, digital ethnography needs to consolidate its epistemological foundations in the Ibero-American context. A marked use of theoretical contributions from outside the region is observed. However,...
5
artículo
The continuous changes in social, technological and media dynamics have forced the communication strategies of companies to constantly change. In the current context, characterized by low attention rates, the saturation of messages and multi-screen consumption, content has become a distinctive and valuable element to connect with audiences. In this sense, the transmedia storytelling, offer characteristics that encourage the participation and involvement of the audiences to which they are directed. This research intends to make a bibliographical review to discover what the key elements of this storytelling are. The ultimate goal will be to analyze its potential for its application to communication in organizations. As a first approximation, it is worth noting that although the transmedia storytelling complies with the basic principles of relation with the public, its use will be of no val...
6
artículo
Argentinean online media have followed international trends in their digital trajectory and they have taken on the constant changes in the media ecosystem by innovating with the production of multimedia and interactive formats designed for the Internet, as well as technological initiatives such as virtual reality. From the organizational point of view, the convergence of newsrooms and the creation of labs are some of the identified features. In this article, a case study of La Nación, La Capital, La Voz del Interior and Clarín is developed, identifying its innovative elements and interviewing digital professionals. At a global level, the media of Argentina show an innovative nature, although unstable. The search for a sustainable model, the provision of economic, technological and human resources for the digital area and a strategic commitment of companies can provide what is necessary...
7
artículo
Publicado 2013
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This article presents research describing gender roles offered to boys and girls from Christmas toy advertising through broadcast television in Lima. These messages provide content that lead to the adoption of stereotypical gender roles from an early age, which are perpetuated throughout life. This article has been worked on a multidisciplinary approach and from a quantitative and qualitative perspective. Analysis was performed first toy market in Lima, the number of spots broadcast during the Christmas season, and then select the most emission spots and analyze how gender representations proposed. The different and complementary looks seek to understand this reality and how widespread evidence to bring these campaigns to propose new ways to build more equitable sexuality advertising.
