The article analyzes the publications (post) of the presidential candidates in the 2016 Peruvian elections, through a content analysis. It has proceeded to make a capture of publications (post) that show some emotion in a period of fourteen days before the elections, both in first and second round. It can be seen that the candidates have little use of emotions, and that their recurrence is associated with expressing positive emotions over negative ones, not highlighting the search for confrontation with another candidate; also, a certain pattern is observed in the use of emotions but only in the case of female candidates.

Virtual social networks have had a notable impact on our lives, and over the years it has led to the creation of new virtual socialization platforms such as Instagram, which in our context has taken great interest, especially in adults young people, occupying a large part of their personal, academic, work and social space, often leading to problematic behaviors such as addiction. The objective of this study was to design and validate the Bergen Instagram Addiction Scale (BIAS), based on the short Spanish version of the Bergen Facebook Addiction Scale (BFAS). 200 Peruvian adult Instagram users from 18 to 35 years old participated (M age = 25.9; SD age = 4.29), 63.5% were women. For the design, the terminology was changed from Facebook to Instagram, in the items of the BFAS, later the AFC was carried out to estimate the evidence of factorial validity and AFC-MG for the invariance of the me...