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1
artículo
This paper proposes to explain the perception about China and the opinion making in Western social networks. It explores the most commented news (in BuzzSumo) in 2017. Through quantitative and qualitative analysis content, shares, commented and likes are quantified; positive and negative perception indicators are measured; the most repeated words (Wordclouds.com) are selected, and the texts are analysed and interpreted. The monitoring of network users (graphs theory and Gelphi) shows the relationship among them. The triangulation of methods and sources is completed with a survey. As a result, the perception about China on the social networks varies depending on the subject and on the distance. The users show concern about the economic and military power of China, but they consider the Chinese population as peaceful, collaborative and hard-working. The social networks operate&nb...
2
tesis de grado
Publicado 2022
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La identidad visual corporativa ayuda a que las marcas tengan presencia en el mercado al ser diferenciadas y recordadas por el público. Para ello, se crean elementos visuales que representen su concepto y personalidad. Debido a la pandemia COVID-19 muchas empresas tuvieron que adaptarse a los medios virtuales de comunicación para permanecer en el mercado, así fue el caso del restaurante Chifa China, el cual decidió realizar un cambio en su identidad visual. Por ello, fue interesante cuestionarse ¿Cómo es la identidad visual corporativa de la empresa ‘Chifa China’ durante la pandemia COVID-19 mediante la red social Facebook? Esta investigación buscó identificar los elementos gráficos y características de la identidad visual aplicados por la empresa ‘Chifa China’, y diagnosticar cómo la empresa los aplicó en su fanpage de Facebook. El enfoque utilizado fue cualitativo y...
3
Publicado 2020
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A finales del año 2019, se dio a conocer un virus que se propagaba rápidamente por el mundo, generada en Wuhan (China) y esta fue catalogada como COVID-19. En Lima (Perú) cientos de negocios se vieron afectados por la cuarentena a causa de la pandemia, dejando algunos en quiebra o bancarrota, y no solo eso, sino también que afectó en la salud de varias personas. Al terminar la cuarentena dichos negocios tuvieron que adaptarse a la situación y al cambio de vida. Por ello, se decidió hacer un proyecto generando la creación del contenido gráfico de una lámina de bioseguridad el cual se nombró “Infolámina”, con la función y objetivo de comunicar el uso de los protocolos de bioseguridad contra el COVID-19 como también generando el distanciamiento social entre cliente y trabajador en el área de despacho de los locales de KFC que se encuentran ubicados en Av. Primavera 1188, ...
4
artículo
Publicado 2023
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The COVID-19 health crisis posed a new scenario for society, having a ripple effect in, academic areas; to a greater extent, the audiovisual. University entities were ahead of events and proposed TRIC practices that would serve for the times that were to come and that in many cases were ahead of now normalized actions. This research analyzes the cognitive, emotional and social learning acquired by students in quarantine and how the realization of Radio Nebrija in the radio field and Nebrija Talent in the television field, two TRIC projects based on an ABP methodology, served to configure new working models for students and new university dynamics for teachers. The change from ICT context to TRIC is exposed and through a discussion group with young students and in-depth interviews with experts in the field of teaching and learning environments. The effedtiveness od intermethodology in aca...
5
artículo
Publicado 2021
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Communication research in times of epidemics and pandemics is an important factor in prevention, treatment and recovery. The study presented analyzes the behavior of communication research about epidemics and pandemics through the scientific production registered in the Scopus database. Indicators are used to assess general publication trends at the country, institutional, author, journal and article level. The prevailing themes and their evolution over time are examined, as well as the evolution in the groups and associated research fronts. The results show a trend towards the growth of publications with a higher concentration in 2020. The number of publications by countries, institutions, authors and journals is discrete, therefore, it is an area of knowledge that requires greater scientific research and international collaboration. Five major thematic groups, main emerging resea...
6
artículo
Publicado 2023
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The COVID-19 pandemic showed the current relevance of the use of online communication technologies, including social networks, for daily life. However, this growing advance of virtual media can lead to problematic behaviors similar to those of addiction; mainly in adolescents, who are frequent users of the networks. The present study sought to analyze the manifestation of addiction to social networks in this population, within the Latin American area, for which a systematic review of studies carried out in the period from 2020 to 2022 was carried out. 230 references from specialized databases were obtained, which were analyzed following the PRISMA model standards and according to eligibility criteria, based on the PICO strategy. A total of 10 studies, with a total sample of 22,791 participants, mostly women, were included for the development of the review, being classified as high qualit...
