The paper presents a review of the literature of news coverage on female presidential candidates. For this purpose, seven coverage frames  are included: a) visibility, b) gender reiteration, c) mediation of the intimate sphere, personality, d) thematic agenda, e) tonality and f) particularities of the media. Finally, an operationalization proposal is formulated for each of the frames that could be used in future research that addresses these political figures. It is concluded that women are represented from their intimate sphere and femininity, characteristics that are far from being culturally appropriate for debate in the public and political arena.

Since Spanish Government implemented the first measures to advise women on their labour and social rights and also to assist victims of gender violence, in 1984, practically all efforts drawn up have It includes raising the awareness of the media to eradicate the stereotypes with which the image of women is conformed.From the interaction of High School students with their favourite TV series, such as La que se avecina, The Big Bang Theory, Big Brother or MyHyV, among the most watched, three things can be seen. Results. That teenagers are not bothered by the stereotypes that undermine gender equality present in these TV series; that they have incorporated into their daily lives the funny phrases and catch phrases that are repeated in the series by characters that can be described as sexist, and that these girls and boys suffer in their immediate environment a macho ideology in line with t...