This anide focuses on the characteristics of a crisis, and examines the new tendencies that have changed the way in which any management should respond and communicate whenin crisis. After defining che meaning of crisis, che three key factors of a crisis that should be included in the fores ighr plan are analyzed, namely: a) crisis should be handled openly; b)acknowledge that any insight on the evcnts will replace the actual facts; and, e) any gap in the information flow will be fi lled wirh rumors, speculations, prejudgmcnts, and accusations made by "cxperrs" or leaders of opinion. The Toyota case - experienced at rhe beginning of the USA's crisis - is ser as an example of recent ill insight. To conclude, chis article provides guidelines for communicators of crisis, and highlights the need to be ready and prepared to face any eventual cr...

This anide focuses on the characteristics of a crisis, and examines the new tendencies that have changed the way in which any management should respond and communicate whenin crisis. After defining che meaning of crisis, che three key factors of a crisis that should be included in the fores ighr plan are analyzed, namely: a) crisis should be handled openly; b)acknowledge that any insight on the evcnts will replace the actual facts; and, e) any gap in the information flow will be fi lled wirh rumors, speculations, prejudgmcnts, and accusations made by "cxperrs" or leaders of opinion. The Toyota case - experienced at rhe beginning of the USA's crisis - is ser as an example of recent ill insight. To conclude, chis article provides guidelines for communicators of crisis, and highlights the need to be ready and prepared to face any eventual cr...

This paper summarizes che work of an educommunicative experience with students from a deprived zone of Lima, whose objective was to introduce teachers and students into thecritica! appreciation of mass media with a gender approach. Firstly, the project was focused on How toread media ji-o m a critica! and genderperspective?, working with group dynamics and printed, audiovisual and digital material, which would allow teachers (of both genders) to ha ve tools for dealing with the subject and to be able for discussing it with their students in class. Secondly, the project was challenged to make a group of students who are aware of the subject to receive technical training on the use of new radio technologies, as well as on the use of radio formats and production techniques in order to produce rheir own messages with gender approach. Nowadays...

This paper summarizes che work of an educommunicative experience with students from a deprived zone of Lima, whose objective was to introduce teachers and students into thecritica! appreciation of mass media with a gender approach. Firstly, the project was focused on How toread media ji-o m a critica! and genderperspective?, working with group dynamics and printed, audiovisual and digital material, which would allow teachers (of both genders) to ha ve tools for dealing with the subject and to be able for discussing it with their students in class. Secondly, the project was challenged to make a group of students who are aware of the subject to receive technical training on the use of new radio technologies, as well as on the use of radio formats and production techniques in order to produce rheir own messages with gender approach. Nowadays...

This arricle is about the implementation ofinformation and communication systems to improve the access to forest information, in the productive chains of rural producers of the Peruvian Amazonian rainforest ofLorew. T he author refers to her experience as a communication specialist in the multitask team of che Proyecto Focal Bosques, developed in the Instituto de Investigaciones de la Amazonía Peruana, with the support of the European Commission, one of its results was to strength the capacity of the rural communities producers, in sustainable technologies and in economical interchange, with the support of the Forest Information System Siforestal, that combined tradicional and hi-tech communication media, as radio, television, community panels, web pages and internet. The analysis of this experience includes social, in rhe approximation ...

This arricle is about the implementation ofinformation and communication systems to improve the access to forest information, in the productive chains of rural producers of the Peruvian Amazonian rainforest ofLorew. T he author refers to her experience as a communication specialist in the multitask team of che Proyecto Focal Bosques, developed in the Instituto de Investigaciones de la Amazonía Peruana, with the support of the European Commission, one of its results was to strength the capacity of the rural communities producers, in sustainable technologies and in economical interchange, with the support of the Forest Information System Siforestal, that combined tradicional and hi-tech communication media, as radio, television, community panels, web pages and internet. The analysis of this experience includes social, in rhe approximation ...