Este trabajo de investigación tuvo por objetivo describir cómo la estrategia cómics y organizadores visuales (COV)favorece el desarrollo de la expresión escrita en inglés en los estudiantes de pregrado del nivel A2 en una universidad privada de Lima del ciclo académico 2020-2. El enfoque es cualitativo; el alcance, descriptivo-explicativo y el diseño fenomenológico. La técnica utilizada fue la entrevista semiestructurada a 10 estudiantes de ambos géneros, muestra obtenida de una población de 55.Los resultados mostraron que la dificultad en el desarrollo de la expresión escrita en los estudiantes de pregrado del nivel A2 de inglés se debe a que, en su mayoría, estudiaron en colegios públicos, donde nunca redactaron en inglés; solo se dedicaban a completar oraciones o memorizar listas de palabras, por lo que el aprendizaje del inglés les resultaba aburrido. Los estudiantes...

Transmedia communication has achieved an important evolution and relevance in the last years, being considered by producers and organizations as a key strategy in the development of new projects, known through a diversity of media and platforms. At the same time, this process is influenced by a participative culture made up the prosumers. In this paper, we want to know how and what contribution brings the variety of media in the construction of transmedia worlds. Therefor it is planted as object of study the media ecosystem of Marvel´s Civil War; the comic began as a crossover and now it can be considered one of the transmedia storytelling more complete and complex cases in relation with the multiplicity of media involved. 

Transmedia communication has achieved an important evolution and relevance in the last years, being considered by producers and organizations as a key strategy in the development of new projects, known through a diversity of media and platforms. At the same time, this process is influenced by a participative culture made up the prosumers. In this paper, we want to know how and what contribution brings the variety of media in the construction of transmedia worlds. Therefor it is planted as object of study the media ecosystem of Marvel´s Civil War; the comic began as a crossover and now it can be considered one of the transmedia storytelling more complete and complex cases in relation with the multiplicity of media involved.