Scientific research we have done is basic, is quasi-experimental factors are twofold: program of motivational strategies and academic performance of students studying accounting and auditing at the University of Chimborazo Ecuador 2015. The population is made up 324 undergraduates accounting and auditing at the University of Chimborazo and the sample consists of 60 students for the control group and 60 for the experimental group, which in total represent combined total of 120 students The research design is transactional, quasi-experimental, bivariate, cross. For data collection 15 workshops on a program of motivational strategies and a questionnaire for motivational strategies that applied to students of the sample was performed. The instruments meet the qualities of validity and reliability. The study raises the following hypothesis: There is significant difference between the control ...